MCQOPTIONS
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MCQOPTIONS
This section includes 112 Mcqs, each offering curated multiple-choice questions to sharpen your Bachelor of Business Administration (BBA) knowledge and support exam preparation. Choose a topic below to get started.
| 51. |
When a firm sets a very low price for one or more of its products with a view to drive its competitors out of market is known as . |
| A. | Customary |
| B. | Target pricing |
| C. | Predatory pricing |
| D. | None of these. |
| Answer» D. None of these. | |
| 52. |
Ensuring the availability of the products and services as and when required by the customers is utility. |
| A. | Time |
| B. | Place |
| C. | Form |
| D. | Profession. |
| Answer» B. Place | |
| 53. |
When a firm sets a very low price for one or more of its products with the intention of driving its competitors out of business. |
| A. | Predatory Pricing |
| B. | Economy Pricing |
| C. | Psychological Pricing |
| D. | Penetration Pricing |
| Answer» D. Penetration Pricing | |
| 54. |
A computer based system that facilitates the transfer of money or the processing of financial transactions between two financial institutions the same day or over night is |
| A. | etb |
| B. | eft |
| C. | e-cash |
| D. | e-money |
| Answer» C. e-cash | |
| 55. |
The process of moving the raw materials from the place of the suppliers to the place of the producers is known as . |
| A. | Inbound logistic |
| B. | Outbound logistics |
| C. | Inventory management |
| D. | Acquisition of raw materials. |
| Answer» B. Outbound logistics | |
| 56. |
______________ means the set of marketing intermediaries through which the goods flow from the producer to consumer. |
| A. | Channel of distribution |
| B. | Direct marketing |
| C. | Intensive distribution |
| D. | None of these |
| Answer» B. Direct marketing | |
| 57. |
pricing is the approach of setting a low initial price in order to attract a large number of buyers quickly and win a large market share. |
| A. | Market-skimming |
| B. | Value-based |
| C. | Market-penetration |
| D. | Leader |
| Answer» D. Leader | |
| 58. |
When initiating price changes the company must anticipate possible reactions from both buyers and competitors. |
| A. | True |
| B. | False |
| C. | none |
| D. | all |
| Answer» B. False | |
| 59. |
Under pricing, price is set on the basis of managerial decisions and not on the basis of cost, demand, competition etc. |
| A. | Administered |
| B. | Product line pricing |
| C. | Captive product |
| D. | Mark up pricing. |
| Answer» B. Product line pricing | |
| 60. |
The process of finding and creating new uses or satisfactions for an existing product is known as . |
| A. | Niche marketing |
| B. | Re marketing |
| C. | Social marketing |
| D. | None of these. |
| Answer» C. Social marketing | |
| 61. |
is the process of creating an image for a product in the minds of targeted customers. |
| A. | Segmentation |
| B. | Target marketing |
| C. | Positioning |
| D. | None of these. |
| Answer» D. None of these. | |
| 62. |
is an electronic file that uniquely identifies individuals and web sites on the internet and enables secure confidential communications. |
| A. | digital signature |
| B. | digital certificates |
| C. | secure electronic transactions |
| D. | none of these. |
| Answer» C. secure electronic transactions | |
| 63. |
An electronic file that uniquely identifies individuals and websites on the internet and enables secure, confidential communications. |
| A. | digital signature |
| B. | digital certificates |
| C. | encryption |
| D. | firewalls |
| Answer» C. encryption | |
| 64. |
is a low cost communication tool that can be easily tested, refined and rolled out. |
| A. | opt- in- e-mail |
| B. | i- tv |
| C. | i- radio |
| D. | i-kiosks |
| Answer» B. i- tv | |
| 65. |
.....is a low cost communication tool that can be easily tested, refined and rolled out. |
| A. | Opt- in- e-mail |
| B. | i- TV |
| C. | i- radio |
| D. | i-kiosks |
| Answer» B. i- TV | |
| 66. |
Today, companies have to manage relation with their in order to ensure timely supplies and meet customers requirements. |
| A. | Customers |
| B. | Government |
| C. | Suppliers |
| D. | International market. |
| Answer» D. International market. | |
| 67. |
Smaller companies tying up with leading companies to distribute through its network is known as ______________ Distribution. |
| A. | Syndicated |
| B. | selective |
| C. | exclusive |
| D. | intensive |
| Answer» B. selective | |
| 68. |
A security tool to verify the authenticity of the message and claimed identity of the sender and to verify the message integrity is |
| A. | encryption |
| B. | firewalls |
| C. | digital certificates |
| D. | digital signature |
| Answer» E. | |
| 69. |
Razor manufacturer will charge a low price and recoup its margin (and more) from the sale of the only design of blades which fit the razor. This I an example of . |
| A. | Predatory Pricing |
| B. | Economy Pricing |
| C. | Psychological Pricing |
| D. | Captive Product Pricing |
| Answer» D. Captive Product Pricing | |
| 70. |
Avon, Amway, and Tupperware use which of the following forms of channel distribution? |
| A. | direct marketing channel |
| B. | indirect marketing channel |
| C. | forward channel |
| D. | fashion channel |
| Answer» B. indirect marketing channel | |
| 71. |
..is a computer crime in which criminal breaks into a computer system for exploring details of information etc. |
| A. | hacking |
| B. | spoofing |
| C. | eavesdropping |
| D. | phishing |
| Answer» B. spoofing | |
| 72. |
Using manufacturer s representatives or sales branches is usually a characteristic of which of the following channel forms? |
| A. | business marketing channels |
| B. | customer marketing channels |
| C. | service marketing channels |
| D. | direct marketing channels |
| Answer» E. | |
| 73. |
is the marketing of a social message with a view to change behavior of people s habit. |
| A. | Green marketing |
| B. | Social marketing |
| C. | Gaimatias marketing |
| D. | none of these |
| Answer» C. Gaimatias marketing | |
| 74. |
The process of assessing the relative worth of different market segments and selecting one or more segments in which to compete is called |
| A. | Target marketing |
| B. | Market segmentation |
| C. | Product differentiation |
| D. | None of these |
| Answer» B. Market segmentation | |
| 75. |
Revival plans to reintroduce the product in more modified form is adopted in ..stage of PLC. |
| A. | Introduction. |
| B. | Maturity. |
| C. | Decline. |
| D. | Growth. |
| Answer» D. Growth. | |
| 76. |
An airline working with a tour operator or a hotel group is an example of .marketing |
| A. | partnership |
| B. | viral |
| C. | guerilla |
| D. | morph |
| Answer» B. viral | |
| 77. |
The four elements; channels of distribution ,transportation, warehousing and inventory constitute . |
| A. | Promotion mix |
| B. | Marketing mix |
| C. | Distribution mix |
| D. | Product mix. |
| Answer» D. Product mix. | |
| 78. |
Identifying and providing different marketing mix for each of the segments is known as . |
| A. | undifferentiated marketing |
| B. | differentiated marketing |
| C. | concentrated marketing |
| D. | customised or personalised marketing |
| Answer» C. concentrated marketing | |
| 79. |
Positioning by emphasising the special attributes and benefits of the product is known as .. |
| A. | Positioning by Product Attributes and Benefits |
| B. | Positioning by Brand Endorsement |
| C. | Positioning by use, Occasion and Time |
| D. | Positioning by Corporate Identity |
| Answer» B. Positioning by Brand Endorsement | |
| 80. |
is a broad range of activities concerned with efficient movement of finished goods from the end of the production line to the consumer. |
| A. | Physical distribution |
| B. | Channel of distribution |
| C. | Intensive distribution |
| D. | None of these. |
| Answer» B. Channel of distribution | |
| 81. |
A person who purchases a product or service either for his own consumption or for others is known as . |
| A. | Buyer |
| B. | Customer |
| C. | Consumer |
| D. | None of these |
| Answer» C. Consumer | |
| 82. |
..is concerned with finding ways to reduce the demand temporarily or permanently. |
| A. | Demarketing |
| B. | meta marketing |
| C. | mass marketing |
| D. | mega marketing |
| Answer» B. meta marketing | |
| 83. |
Markets located in the heart of the region specializing in few crops like banana, onions etc are called .. |
| A. | Regular periodic market |
| B. | Seasonal market |
| C. | Daily market |
| D. | Rural market. |
| Answer» C. Daily market | |
| 84. |
The concept which deals with the entire process from production to delivery of goods is known as . |
| A. | S C M |
| B. | V M S |
| C. | Logistics |
| D. | Distribution. |
| Answer» B. V M S | |
| 85. |
is an attempt to reduce the demand for consumption of a specific product or service on a permanent or temporary basis. |
| A. | De marketing |
| B. | Remarketing |
| C. | Ostensible marketing |
| D. | Synchronic marketing. |
| Answer» B. Remarketing | |
| 86. |
Word of mouth marketing through electronic channels like email, internet etc is known as . |
| A. | Internet |
| B. | digital |
| C. | |
| D. | viral |
| Answer» E. | |
| 87. |
Free samples is given to consumers in case of . |
| A. | Personal selling |
| B. | Sales promotion |
| C. | Advertising |
| D. | Publicity |
| Answer» C. Advertising | |
| 88. |
. Is a strategy of entering into an unreceptive or blocked country and practices marketing by using economic, psychological, political and public relation skills etc in that country. |
| A. | De marketing |
| B. | meta marketing |
| C. | mass marketing |
| D. | mega marketing |
| Answer» E. | |
| 89. |
The strategy where the producer or marketer does not differentiate between different type of customers |
| A. | undifferentiated marketing |
| B. | differentiated marketing |
| C. | concentrated marketing |
| D. | customised or personalised marketing |
| Answer» B. differentiated marketing | |
| 90. |
Price points of Re1, Rs 2,3,4 etc are used for FMCG brands is known as pricing |
| A. | Cost plus |
| B. | value |
| C. | power price points |
| D. | penetration |
| Answer» D. penetration | |
| 91. |
All marketing activities that attempt to stimulate quick buyer action or immediate sales of a product are known as ______________________ |
| A. | Sponsorship |
| B. | Advertising |
| C. | personal selling |
| D. | sales promotion |
| Answer» E. | |
| 92. |
The private content of a transaction, if unprotected can be intercepted when it goes through the route over the internet is called .. |
| A. | spoofing |
| B. | unauthorized disclosure |
| C. | eavesdropping |
| D. | phishing |
| Answer» D. phishing | |
| 93. |
A competitor or an unhappy customer can alter a website so that it refuses services to potential clients. This is known as .. |
| A. | unauthorized action |
| B. | unauthorized disclosure |
| C. | eavesdropping |
| D. | phishing |
| Answer» B. unauthorized disclosure | |
| 94. |
is the practice of charging a low price right down from the beginning to stimulate the growth of the market. |
| A. | Skimming |
| B. | Penetration |
| C. | Premium |
| D. | None of these. |
| Answer» C. Premium | |
| 95. |
A digital analog of various forms of payment backed by a bank or financial institution is . |
| A. | ETB |
| B. | EFT |
| C. | E-cash |
| D. | E-money |
| Answer» B. EFT | |
| 96. |
A operates multiple retail outlets under common ownership in different cities and towns. |
| A. | Retail chains |
| B. | Destination store |
| C. | Shopping malls |
| D. | Retail chain. |
| Answer» E. | |
| 97. |
The concentration of all marketing efforts on one selected segment within the total market. |
| A. | Undifferentiated Marketing |
| B. | Differentiated Marketing |
| C. | Concentrated Marketing |
| D. | Customised or Personalised Marketing |
| Answer» D. Customised or Personalised Marketing | |
| 98. |
When information about transactions is transmitted in transparent way hackers can catch the transmissions to obtain customers sensitive information. This is known as .. |
| A. | spoofing |
| B. | unauthorized disclosure |
| C. | eavesdropping |
| D. | phishing |
| Answer» C. eavesdropping | |
| 99. |
In manufacturers supply products to a limited number of outlets in the target market. |
| A. | Selective distribution |
| B. | Geographical distribution |
| C. | Intensive distribution |
| D. | executive distribution. |
| Answer» B. Geographical distribution | |
| 100. |
fixing and maintaining the standards for quality , quantity, size and other features of the product refers to . |
| A. | Standardization |
| B. | Grading |
| C. | Packaging |
| D. | Labeling. |
| Answer» B. Grading | |