MCQOPTIONS
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MCQOPTIONS
This section includes 112 Mcqs, each offering curated multiple-choice questions to sharpen your Bachelor of Business Administration (BBA) knowledge and support exam preparation. Choose a topic below to get started.
| 101. |
The process of adding a higher priced prestigious, product to the existing line of lower priced products is known as . |
| A. | Trading down |
| B. | Product differentiation |
| C. | Trading up |
| D. | Product simplification. |
| Answer» D. Product simplification. | |
| 102. |
Considering promotional mix, paid, non-personal promotion of ideas or market offerings by some specific sponsor is classified as |
| A. | public relations |
| B. | advertising |
| C. | sales promotion |
| D. | personal selling |
| Answer» D. personal selling | |
| 103. |
price refers to the high initial price charged when a new product is introduced in the market. |
| A. | Premium |
| B. | Penetration |
| C. | Skimming |
| D. | None of these. |
| Answer» D. None of these. | |
| 104. |
The financial exchange that takes place online between buyers and sellers is known as |
| A. | e-branding |
| B. | e-marketing |
| C. | e-advertisement |
| D. | e-payment system |
| Answer» E. | |
| 105. |
The cost, potential sale, profit of the offering is calculated at different price levels in ______________ stage of Product Development Process . |
| A. | Evaluation |
| B. | Testing |
| C. | Idea screening |
| D. | Idea generation |
| Answer» D. Idea generation | |
| 106. |
is a strategy designed to cultivate customer loyalty, interaction and long term association with the company. |
| A. | Viral marketing |
| B. | Relationship marketing. |
| C. | Social marketing |
| D. | De marketing. |
| Answer» C. Social marketing | |
| 107. |
The four Ps represent the sellers view of the marketing tools available for influencing buyers. From a buyer s point of view, each marketing tool is designed to deliver a customer benefit. Robert Lauterborn suggested that the sellers four Ps correspond to the customers four Cs. The four Cs are . |
| A. | customer focus, cost, convenience, and communication |
| B. | customer solution, customer cost, convenience, and communication |
| C. | convenience, control, competition, and cost |
| D. | competition, cost, convenience, and communication |
| Answer» C. convenience, control, competition, and cost | |
| 108. |
.. is the marketing of products that are regarded to be safe for the environment. |
| A. | green marketing |
| B. | social marketing |
| C. | gaimatias marketing |
| D. | none of these |
| Answer» B. social marketing | |
| 109. |
In which stage of new product development process, the product and marketing programs are tested in realistic market settings? |
| A. | Concept Development and Testing |
| B. | Idea Screening |
| C. | Test Marketing |
| D. | Commercialization |
| Answer» D. Commercialization | |
| 110. |
In the traditional concept , the main strategy of the company is to find customers for the product, manufactured by them and somehow convince the customer into buying this product. |
| A. | Selling |
| B. | Product |
| C. | Production |
| D. | Marketing. |
| Answer» B. Product | |
| 111. |
Which of the following is not responsible for the emergence of relationship marketing? |
| A. | growth of service economy |
| B. | rapid technological advancement |
| C. | an increase in the level of customer awareness and education |
| D. | changing role of woman. |
| Answer» E. | |
| 112. |
The negative feeling which arise after purchase causing inner tension is known as .. |
| A. | cognitive dissonance |
| B. | post purchase dissonance |
| C. | buyer s remorse |
| D. | all of these |
| Answer» E. | |