MCQOPTIONS
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MCQOPTIONS
This section includes 657 Mcqs, each offering curated multiple-choice questions to sharpen your Testing Subject knowledge and support exam preparation. Choose a topic below to get started.
| 1. |
Servicescape model is developed by …………… |
| A. | Booms & Bitner |
| B. | A parasuraman |
| C. | Len Berry |
| D. | Philp kotler |
| Answer» B. A parasuraman | |
| 2. |
Service failures involving problematic customer include . |
| A. | Un cooperative customers |
| B. | Breaking company policies |
| C. | Verbal and physical abuse |
| D. | All of the above |
| Answer» E. | |
| 3. |
Green marketing is a part of ……………. |
| A. | Social marketing |
| B. | Service marketing |
| C. | Relationship marketing |
| D. | Rural marketing |
| Answer» D. Rural marketing | |
| 4. |
The moments of interaction between the customer and theservice firm are called: |
| A. | Service encounter |
| B. | Core service |
| C. | Service recovery |
| D. | Gap model |
| Answer» B. Core service | |
| 5. |
………….. is the tool for simultaneously depicting the service process, the point of customer contractand the evidence of the service from the customer point of view |
| A. | Front of planning |
| B. | Service blue printing |
| C. | Service standardization |
| D. | None of these |
| Answer» C. Service standardization | |
| 6. |
Internal marketing deals with |
| A. | Marketing the products to employees |
| B. | Marketing the in the local market |
| C. | Marketing the products inside the country |
| D. | Identifying and taking care of employees needs & wants |
| Answer» E. | |
| 7. |
………….. is any direct interaction between a service provider and customers |
| A. | Service encounter |
| B. | Service Gap |
| C. | Service quality |
| D. | Supplier Gap |
| Answer» B. Service Gap | |
| 8. |
Service marketing become difficult because of ……………. |
| A. | Intangibility |
| B. | No demand |
| C. | More complex market |
| D. | Difficult to enter market |
| Answer» B. No demand | |
| 9. |
…………… are those qualities that buyers evaluate before purchase |
| A. | Search qualities |
| B. | Experience qualities |
| C. | Credence qualities |
| D. | None of above |
| Answer» B. Experience qualities | |
| 10. |
strategy is where, price are kept lower than its |
| A. | Skimming |
| B. | Penetration |
| C. | Value Price |
| D. | Market Leader Price |
| Answer» C. Value Price | |
| 11. |
By participating in the service delivery process,customers cocreate for themselves. |
| A. | Value |
| B. | Needs |
| C. | Economice Order |
| D. | Loyalty |
| Answer» B. Needs | |
| 12. |
The basic objective behind the ______________ is to add value to the product significantly forwinning the customers' loyalty. |
| A. | Event marketing |
| B. | morph marketing |
| C. | guerilla marketing |
| D. | none of these |
| Answer» C. guerilla marketing | |
| 13. |
Goods are sold in small packets in ______________ markets. |
| A. | Urban |
| B. | Rural |
| C. | World |
| D. | none of these |
| Answer» C. World | |
| 14. |
An airline working with a tour operator or a hotel group is an example of ______________marketing |
| A. | Partnership |
| B. | viral |
| C. | guerilla |
| D. | morph |
| Answer» B. viral | |
| 15. |
______________ is not a vertically integrated channel |
| A. | Admininisterd |
| B. | Contractual |
| C. | Corporate |
| D. | None of these |
| Answer» E. | |
| 16. |
If the product passes through a longer channel of distribution, the marketer will have togive importance to |
| A. | Advertising |
| B. | Personal selling |
| C. | Direct selling |
| D. | None of these |
| Answer» B. Personal selling | |
| 17. |
The process of assessing the relative worth of different market segments and selecting oneor more segments in which to compete is called |
| A. | Target marketing |
| B. | Market segmentation |
| C. | Product differentiation |
| D. | None of these |
| Answer» B. Market segmentation | |
| 18. |
______________ distribution system can be used to penetrate the rural market. |
| A. | Satellite |
| B. | selective |
| C. | exclusive |
| D. | intensive |
| Answer» B. selective | |
| 19. |
______________ is a retailer who has fixed place of business in a locality but goes onchanging his place to exploit the market opportunities. |
| A. | Cheap-jacks |
| B. | Hawkers |
| C. | Market traders |
| D. | None of these |
| Answer» B. Hawkers | |
| 20. |
The three major types of non store retailing are direct selling, direct marketing and______________ |
| A. | Automatic vending |
| B. | Self service store |
| C. | Retail chain |
| D. | None of these |
| Answer» B. Self service store | |
| 21. |
The challenge for marketers in building a strong brand is ______________. |
| A. | ensuring that customers have the right type of experiences with products and their marketing programs to create the desired brand knowledge |
| B. | pricing the product at a point that maximizes sales volumes |
| C. | minimizing the number of people to whom the product is targeted in order to provide consumers with a personalized experience |
| D. | retain as many customers as possible in order to minimize the costs and pressure associated with continually generating new leads |
| Answer» B. pricing the product at a point that maximizes sales volumes | |
| 22. |
______________ type of advertisement is used when the product enters into growth stage ofPLC |
| A. | Selective advertising |
| B. | Reminder advertising |
| C. | Primary advertising |
| D. | None of these |
| Answer» B. Reminder advertising | |
| 23. |
The marketing side of E-commerce is known as ______________. |
| A. | E-marketing |
| B. | E-business |
| C. | Interactive marketing |
| D. | none of these |
| Answer» B. E-business | |
| 24. |
The three major considerations in price setting are: costs set the floor price; ______________; and customers' assessment of unique features establishes the price ceiling. |
| A. | competitors' prices and the price of substitutes provide an orientation point |
| B. | competitors' prices establishes a "target price" goal |
| C. | the price of substitutes establishes a "target price" |
| D. | the price of competitors and substitutes does not enter into the pricing considerations. |
| Answer» B. competitors' prices establishes a "target price" goal | |
| 25. |
Which of the following involves targeting bulk purchasers and offering them specialbenefits and privileges? |
| A. | Frequency marketing |
| B. | event marketing |
| C. | viral marketing |
| D. | none of these |
| Answer» B. event marketing | |
| 26. |
______________ is not a consumer promotion scheme |
| A. | Samples |
| B. | Advertising material |
| C. | Coupons |
| D. | Rebates |
| Answer» C. Coupons | |
| 27. |
The best strategy used for snack foods, soft drinks, candies and gum is |
| A. | Exclusive distribution |
| B. | Selective distribution |
| C. | Intensive distribution |
| D. | None of the above |
| Answer» D. None of the above | |
| 28. |
______________ is online identity theft. |
| A. | Eavesdropping |
| B. | Phishing |
| C. | Spoofing |
| D. | None of these |
| Answer» C. Spoofing | |
| 29. |
A major portion of the rural population consists of ______________ income groups. |
| A. | Low |
| B. | high |
| C. | medium |
| D. | all of these |
| Answer» B. high | |
| 30. |
______________ influence product line decisions. |
| A. | Customer preference. |
| B. | Change in demand |
| C. | Product sepecialisation |
| D. | All of these. |
| Answer» E. | |
| 31. |
______________ is not a step in advertising campaign |
| A. | Market analysis |
| B. | Determining ad Objectives |
| C. | Selecting ad media |
| D. | Supply of goods |
| Answer» E. | |
| 32. |
A person who purchases a product or service either for his own consumption or for othersis known as ______________ |
| A. | Buyer |
| B. | Customer |
| C. | Consumer |
| D. | None of these |
| Answer» C. Consumer | |
| 33. |
______________ is not included in the product factor |
| A. | Physical nature |
| B. | Technical nature |
| C. | Suitability |
| D. | None of these |
| Answer» D. None of these | |
| 34. |
______________ can be used to minimize the risk of security breaches or viruses. |
| A. | Firewall |
| B. | Backups |
| C. | Encryption |
| D. | Digital signature |
| Answer» B. Backups | |
| 35. |
Marketing is applicable in ______________ |
| A. | Goods |
| B. | Events |
| C. | Property |
| D. | All of these |
| Answer» E. | |
| 36. |
______________ is all the written or spoken matter in an advertisement expressed in words orsentences and figures designed to convey the message. |
| A. | Matter |
| B. | ad medium |
| C. | ad copy |
| D. | none of these |
| Answer» D. none of these | |
| 37. |
Under ______________ marketing every customer is treated as unique. |
| A. | Word of mouth |
| B. | viral |
| C. | guerilla |
| D. | one-on-one |
| Answer» E. | |
| 38. |
Transport system creates ______________ utility. |
| A. | Place utility |
| B. | Time utility |
| C. | Customer utility |
| D. | All of these |
| Answer» C. Customer utility | |
| 39. |
Positioning by emphasising the special attributes and benefits of the product is known as______________ |
| A. | Positioning by Product Attributes and Benefits |
| B. | Positioning by Brand Endorsement |
| C. | Positioning by use, Occasion and Time |
| D. | Positioning by Corporate Identity |
| Answer» B. Positioning by Brand Endorsement | |
| 40. |
Marketing to babies in the womb is ______________ marketing. |
| A. | Galimatias |
| B. | viral |
| C. | guerilla |
| D. | morph |
| Answer» B. viral | |
| 41. |
Executives often complain that pricing is a big headach Common mistakes include: price is not revised often enough to capitalize on market changes; price is set ______________ of the rest of the marketing mix rather than an intrinsic element of a market-positioning strategy. |
| A. | divergently |
| B. | too high |
| C. | intrinsically |
| D. | independently |
| Answer» E. | |
| 42. |
A product with the ______________ is a green product. |
| A. | Ecomark |
| B. | Agmark |
| C. | ISI Mark |
| D. | none of these |
| Answer» B. Agmark | |
| 43. |
A security tool to verify the authenticity of the message and claimed identity of thesender and to verify the message integrity is |
| A. | encryption |
| B. | firewalls |
| C. | digital certificates |
| D. | digital signature |
| Answer» E. | |
| 44. |
The decline in the average cost of production with accumulated production experience is called the ______________. |
| A. | demand curve |
| B. | cost curve |
| C. | learning curve |
| D. | cost target |
| Answer» D. cost target | |
| 45. |
Branding is a function of ______________ |
| A. | Research |
| B. | Exchange |
| C. | Physical supply |
| D. | Facilitating |
| Answer» E. | |
| 46. |
______________ are generally food stores that are much smaller in size than in supermarkets. |
| A. | Convenient store |
| B. | Discount store |
| C. | Specialty store |
| D. | None of these |
| Answer» B. Discount store | |
| 47. |
Rising profits is a feature of ______________ stage of PLC. |
| A. | Growth |
| B. | Introduction |
| C. | Maturity |
| D. | Saturation |
| Answer» B. Introduction | |
| 48. |
The concentration of all marketing efforts on one selected segment within the totalmarket. |
| A. | Undifferentiated Marketing |
| B. | Differentiated Marketing |
| C. | Concentrated Marketing |
| D. | Customised or Personalised Marketing |
| Answer» D. Customised or Personalised Marketing | |
| 49. |
______________ is a way of capitalizing on the recognition, goodwill, and any positive associations of an established brand, and using the name to lever the brand into a new market. |
| A. | Brand Repositioning |
| B. | Brand Stretching |
| C. | Brand Extension |
| D. | Brand equity |
| Answer» D. Brand equity | |
| 50. |
Word of mouth marketing through electronic channels like email, internet etc is known as______________. |
| A. | Internet |
| B. | digital |
| C. | |
| D. | viral |
| Answer» E. | |