MCQOPTIONS
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MCQOPTIONS
This section includes 628 Mcqs, each offering curated multiple-choice questions to sharpen your Company QA knowledge and support exam preparation. Choose a topic below to get started.
| 451. |
Ensuring the availability of the products and services as and when required by the customers is ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ utility. |
| A. | Time |
| B. | Place |
| C. | Form |
| D. | Profession. |
| Answer» B. Place | |
| 452. |
Ending prices with 99p is called. |
| A. | Price lining |
| B. | Prestige pricing |
| C. | Odd‐even pricing |
| D. | Skimming. |
| Answer» D. Skimming. | |
| 453. |
In decling stage of PLC,which tool would be more preffered |
| A. | sales promotion, |
| B. | personal selling |
| C. | advertising |
| D. | publicity |
| Answer» B. personal selling | |
| 454. |
The four elements; channels of distribution ,transportation, warehousing and inventory constitute‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Promotion mix |
| B. | Marketing mix |
| C. | Distribution mix |
| D. | Product mix. |
| Answer» D. Product mix. | |
| 455. |
Which of the following is central to any definition of marketing. |
| A. | Making a project |
| B. | Making a sale |
| C. | Customer relationship |
| D. | Transactions. |
| Answer» D. Transactions. | |
| 456. |
The flow of goods from production to consumption is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Inbound logistic |
| B. | Outbound logistics |
| C. | Process logistics |
| D. | Reverse logistics |
| Answer» C. Process logistics | |
| 457. |
A‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ operates multiple retail outlets under common ownership in different cities andtowns. |
| A. | Retail chains |
| B. | Destination store |
| C. | Shopping malls |
| D. | Retail chain. |
| Answer» E. | |
| 458. |
The word positioning was coined by. |
| A. | All Ryes and Jack Trout |
| B. | Philip otter |
| C. | Petra Ducker |
| D. | None of them. |
| Answer» B. Philip otter | |
| 459. |
Which of the following is not a characteristic of service marketing: |
| A. | Intangibility |
| B. | Reparability |
| C. | Heterogeneity |
| D. | Perish ability. |
| Answer» C. Heterogeneity | |
| 460. |
The work of setting up objectives for selling activities, determining and scheduling the steps necessary to achieve these objectives is known as…………. |
| A. | Selling |
| B. | Sales policy |
| C. | Sales programme |
| D. | Sales planning |
| Answer» E. | |
| 461. |
The term ‘marketing mix’ describes: |
| A. | a composite analysis of all environmental factors inside and outside the firm |
| B. | a series of business decisions that aid in selling a product |
| C. | the relationship between a firm’s marketing strengths and its business weaknesses |
| D. | a blending of strategic elements to satisfy specific target markets |
| Answer» E. | |
| 462. |
A ______________ is a set of interdependent organizations involved in the process of making a product or service available for use of consumption by the consumer or business user. |
| A. | retailer |
| B. | wholesaler |
| C. | distribution channel |
| D. | middleman |
| Answer» D. middleman | |
| 463. |
The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives is called ______________ |
| A. | Marketing strategy. |
| B. | Marketing control. |
| C. | Marketing analysis. |
| D. | Marketing implementation |
| Answer» E. | |
| 464. |
When there is a large potential market for a product, the firm will adopt. |
| A. | Skimming price policy |
| B. | Penetration price policy. |
| C. | Premium price policy. |
| D. | None of these. |
| Answer» D. None of these. | |
| 465. |
The process of getting goods from manufacturers to customers has traditionally been known as …………. |
| A. | Physical Distribution |
| B. | Promotion |
| C. | Advertising |
| D. | Branding |
| Answer» B. Promotion | |
| 466. |
A marketing information system (MIS) caters to the needs of ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Marketing decision |
| B. | Databases |
| C. | Safeguard |
| D. | Customized. |
| Answer» B. Databases | |
| 467. |
______________ is the collection and interpretation of information about forces, events, and relationships that may affect the organization. |
| A. | Environmental scanning |
| B. | Stakeholder analysis |
| C. | Market sampling |
| D. | Opportunity analysis |
| Answer» B. Stakeholder analysis | |
| 468. |
When a firm practices ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ concept , all its activities are directed to satisfy the consumer. |
| A. | selling |
| B. | Production |
| C. | Marketing |
| D. | Societal. |
| Answer» D. Societal. | |
| 469. |
When companies make marketing decisions by considering consumers' wants and the longrun interests of the company, consumer, and the general population, they are practicing which of the following principles? |
| A. | Innovative marketing |
| B. | Consumer-oriented marketing |
| C. | Value marketing |
| D. | Societal marketing |
| Answer» E. | |
| 470. |
Behaviour exhibited while purchasing a car is an example of……………. |
| A. | Dissonance Reduction Buying Behaviour |
| B. | Variety Seeking Buying Behaviour |
| C. | Complex Buying Behaviour |
| D. | Habitual Buying Behaviour |
| Answer» D. Habitual Buying Behaviour | |
| 471. |
Selecting the segments of a population of customers to serve is called ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Market segmentation |
| B. | Positioning |
| C. | Target marketing |
| D. | Customization. |
| Answer» D. Customization. | |
| 472. |
Two major factors are changing the face of today’s communications. One of these factors is the fact that: |
| A. | Costs of promotion are rising. |
| B. | Mass markets are fragmented and marketers are shifting away from mass marketing. |
| C. | Global communications are not growing rapidly enough. |
| D. | Marcom managers have achieved more power and control. |
| Answer» B. Mass markets are fragmented and marketers are shifting away from mass marketing. | |
| 473. |
pricing is the approach of setting a low initial price in order to attract a largenumber of buyers quickly and win a large market share. |
| A. | Market-skimming |
| B. | Value-based |
| C. | Market-penetration |
| D. | Leader |
| Answer» D. Leader | |
| 474. |
‐‐‐‐‐‐‐‐‐‐‐‐ is a strategy designed to cultivate customer loyalty, interaction and long‐term associationwith the company. |
| A. | Viral marketing |
| B. | Relationship marketing. |
| C. | Social marketing |
| D. | De‐marketing. |
| Answer» C. Social marketing | |
| 475. |
The term "marketing mix" describes: |
| A. | A composite analysis of all environmental factors inside and outside the firm |
| B. | A series of business decisions that aid in selling a product |
| C. | The relationship between a firm's marketing strengths and its business weaknesses |
| D. | A blending of four strategic elements to satisfy specific target markets |
| Answer» E. | |
| 476. |
________ guides the development of advertisements and personal sales presentations. |
| A. | AIEA |
| B. | AIBA |
| C. | AICA |
| D. | AIDA |
| Answer» E. | |
| 477. |
The benefits of marketing channels are………. |
| A. | Cost saving |
| B. | Time saving |
| C. | Financial support given |
| D. | All of above |
| Answer» E. | |
| 478. |
-------is a system of selling goods directly to customers through a network of selfemployed people |
| A. | Multilevel marketing |
| B. | Whole sale marketing |
| C. | Vertical marketing |
| D. | None of these |
| Answer» B. Whole sale marketing | |
| 479. |
Groups that have a direct or indirect influence on a persons attitudes or behavior is known as ‐‐‐‐‐‐‐‐‐‐ |
| A. | Reference groups |
| B. | Family |
| C. | Roles |
| D. | Status. |
| Answer» B. Family | |
| 480. |
John, the sales manager for a building materials company, knows the customers in one profitable sales territory, are particularly hostile to women sales reps. John faces an ethical dilemma primarily in the area of: |
| A. | Determining compensation and incentives |
| B. | Equal treatment in hiring and promotion |
| C. | Respect for individuals in supervisory and training programs |
| D. | Fairness in the assignment of sales territories |
| Answer» E. | |
| 481. |
Marketing channel that involves no intermediaries to make their products available to final buyers is classified as |
| A. | direct channel |
| B. | indirect channel |
| C. | flexible channel |
| D. | static channel |
| Answer» B. indirect channel | |
| 482. |
Under ‐‐‐‐‐‐‐‐‐‐‐‐‐‐ marketing strategy, market segments are identified and a different marketing mixis developed for each of the segments. |
| A. | Differentiated |
| B. | Focus |
| C. | Customized |
| D. | None of these. |
| Answer» B. Focus | |
| 483. |
Marketing channel that involves no intermediaries to made their products available to finalbuyers is classified as |
| A. | Direct channel |
| B. | Indirect channel |
| C. | Static channel |
| D. | Flexible channel |
| Answer» B. Indirect channel | |
| 484. |
Systematic blend of personal selling, sales promotion, advertising and public relations to communicate customer value is called |
| A. | promotion mix |
| B. | marketing communication mix |
| C. | strategic buyer behavior mix |
| D. | both a and b |
| Answer» E. | |
| 485. |
The promotion tools such as sweepstakes, event sponsorship, samples and coupons are classified in category of: |
| A. | Organizational Promotion |
| B. | Consumer Promotions |
| C. | Inbound Promotion |
| D. | Outbound Promotion |
| Answer» C. Inbound Promotion | |
| 486. |
The five product levels constitute a ________. At each level more, customer value is added. |
| A. | Customer-augmented product |
| B. | Customer consumption system |
| C. | Customer value-hierarchy |
| D. | Customer-perceived value |
| Answer» D. Customer-perceived value | |
| 487. |
Promotional mix strategy in which advertisement and promotions are made to final customers to induce them to buy products is classified as |
| A. | pull strategy |
| B. | moral selling strategy |
| C. | rational selling strategy |
| D. | push strategy |
| Answer» B. moral selling strategy | |
| 488. |
Which company is the pioneer in direct marketing? |
| A. | Johnson &Johnson. |
| B. | Eureka Forbes. |
| C. | Avon cosmetics. |
| D. | Cipla. |
| Answer» C. Avon cosmetics. | |
| 489. |
The most formal definition of marketing is ________. |
| A. | Meeting needs profitably |
| B. | Identifying and meeting human and social needs |
| C. | The four Ps (product, price, place, promotion) |
| D. | An organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders |
| Answer» E. | |
| 490. |
In _______________________ all the augmentations and transformations of a product might undergo in the failure. |
| A. | Generic Product |
| B. | Expected Product |
| C. | Augmented Product |
| D. | Potential Product |
| Answer» E. | |
| 491. |
The concept of marketing mix was developed by ________. |
| A. | N. H Borden |
| B. | Philip Kotler |
| C. | Stanton |
| D. | W. Anderson |
| Answer» D. W. Anderson | |
| 492. |
---------- refers to duplicating the brand image of one product of promote anotherproduct of the same brand. |
| A. | Surrogate advertising |
| B. | Shortage advertising |
| C. | Advocacy advertising |
| D. | None of these |
| Answer» B. Shortage advertising | |
| 493. |
Intercept interviews involves |
| A. | Asking questions and recording observations |
| B. | Seeking an appointment from respondents and paying some incentive for being interviewed. |
| C. | Stopping people at a shopping mall and requesting an interview. |
| D. | Calling up people and requesting an interview |
| Answer» D. Calling up people and requesting an interview | |
| 494. |
‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ can be produced and marketed as a product. |
| A. | Information |
| B. | Celebrities |
| C. | Properties |
| D. | Organizations. |
| Answer» B. Celebrities | |
| 495. |
The ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ function of marketing makes the products available in different geographic regions. |
| A. | Production |
| B. | Selling |
| C. | Distribution |
| D. | Promotion. |
| Answer» D. Promotion. | |
| 496. |
Promotion strategy in which producers promotes goods to final customers by using sales force is classified as |
| A. | rational selling strategy |
| B. | push strategy |
| C. | pull strategy |
| D. | moral selling strategy |
| Answer» C. pull strategy | |
| 497. |
In ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ segmentation, buyers are divided into different groups on the basis of life‐systleinto personality and values. |
| A. | Demographic |
| B. | Economic |
| C. | Psychographic |
| D. | Geographic. |
| Answer» D. Geographic. | |
| 498. |
Which type of promotional tool is nonpublic, immediate, interactive and customized? |
| A. | Indirect marketing |
| B. | Direct marketing |
| C. | Viral marketing |
| D. | E-commerce |
| Answer» C. Viral marketing | |
| 499. |
_____________ is the sum of the values that consumers exchange for the benefits of having or using the product or service. |
| A. | Price |
| B. | Elasticity |
| C. | Demand |
| D. | Value estimate |
| Answer» B. Elasticity | |
| 500. |
Method of managing promotion budget by defining objectives, determining tasks to achieve objectives and estimating costs for activities is called |
| A. | percentage of sales method |
| B. | affordable method |
| C. | competitive parity method |
| D. | objective and task method |
| Answer» E. | |