MCQOPTIONS
Saved Bookmarks
| 1. |
Selecting the segments of a population of customers to serve is called ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Market segmentation |
| B. | Positioning |
| C. | Target marketing |
| D. | Customization. |
| Answer» D. Customization. | |