MCQOPTIONS
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| 1. |
The term ‘marketing mix’ describes: |
| A. | a composite analysis of all environmental factors inside and outside the firm |
| B. | a series of business decisions that aid in selling a product |
| C. | the relationship between a firm’s marketing strengths and its business weaknesses |
| D. | a blending of strategic elements to satisfy specific target markets |
| Answer» E. | |