MCQOPTIONS
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| 1. |
The term "marketing mix" describes: |
| A. | A composite analysis of all environmental factors inside and outside the firm |
| B. | A series of business decisions that aid in selling a product |
| C. | The relationship between a firm's marketing strengths and its business weaknesses |
| D. | A blending of four strategic elements to satisfy specific target markets |
| Answer» E. | |