MCQOPTIONS
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MCQOPTIONS
This section includes 628 Mcqs, each offering curated multiple-choice questions to sharpen your Company QA knowledge and support exam preparation. Choose a topic below to get started.
| 601. |
The process of adding a higher priced prestigious, product to the existing line of lower pricedproducts is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Trading down |
| B. | Product differentiation |
| C. | Trading up |
| D. | Product simplification. |
| Answer» D. Product simplification. | |
| 602. |
Setting price on the basis of the competition for the product is known as………. |
| A. | Cost Based Pricing |
| B. | Demand Based Pricing |
| C. | Competition Based Pricing |
| D. | Value Based Pricing |
| Answer» D. Value Based Pricing | |
| 603. |
Organization which sell their products the internet directly to consumers are called. |
| A. | B2B |
| B. | B2C |
| C. | Re‐marketing |
| D. | Service marketing. |
| Answer» C. Re‐marketing | |
| 604. |
Chimney Sweeps employs people to clean fireplaces and chimneys in homes and apartments. The firm is primarily the marketer of which one of the following? |
| A. | An image |
| B. | A service |
| C. | A good |
| D. | An idea |
| Answer» C. A good | |
| 605. |
The concept which deals with the entire process from production to delivery of goods is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | S C M |
| B. | V M S |
| C. | Logistics |
| D. | Distribution. |
| Answer» B. V M S | |
| 606. |
The consumer promotion technique in which customer purchase proof is sent to manufacturer which then refunds some part of price is called: |
| A. | Cash refund |
| B. | Coupon |
| C. | Sample |
| D. | Premium |
| Answer» B. Coupon | |
| 607. |
Which one of the 4Ps is responsible for direct mail? |
| A. | Product |
| B. | Price |
| C. | Promotion |
| D. | Place |
| Answer» D. Place | |
| 608. |
The process of moving the raw materials from the place of the suppliers to the place of theproducers is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Inbound logistic |
| B. | Outbound logistics |
| C. | Inventory management |
| D. | Acquisition of raw materials. |
| Answer» B. Outbound logistics | |
| 609. |
Re‐marketing is related with creating demand for ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Fresh product |
| B. | Non‐usable products |
| C. | Low quality products |
| D. | Renewed use of products. |
| Answer» E. | |
| 610. |
In ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ manufacturers supply products to a limited number of outlets in the targetmarket. |
| A. | Selective distribution |
| B. | Geographical distribution |
| C. | Intensive distribution |
| D. | executive distribution. |
| Answer» B. Geographical distribution | |
| 611. |
FMCG stands for |
| A. | Functional mid priced consumer goods |
| B. | Functional mid priced consumer goods |
| C. | Financial moving consumer goods |
| D. | Fast mid priced consumer goods |
| Answer» C. Financial moving consumer goods | |
| 612. |
Demographic segmentation refers to . |
| A. | The description of the people and the place in society. |
| B. | The description of the people’s purchasing behavior |
| C. | The location where people liv |
| D. | Geographic regions. |
| Answer» B. The description of the people’s purchasing behavior | |
| 613. |
Customers are showing greater price sensitivity in their search for‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | The right product |
| B. | The right service |
| C. | Value |
| D. | The right store. |
| Answer» D. The right store. | |
| 614. |
Which one of the following concepts is a useful philosophy in a situation when the product’s cost is too high and marketers look for ways to bring it |
| A. | Selling concept |
| B. | Product concept |
| C. | Production Concept |
| D. | Marketing Concepts |
| Answer» D. Marketing Concepts | |
| 615. |
_________________________ outline the planned price, marketing budget, distribution and describe the target market, planned product positioning, profit goals, market share, sales for the first few years. |
| A. | Product development |
| B. | Business analysis |
| C. | Marketing strategy |
| D. | Test Market |
| Answer» D. Test Market | |
| 616. |
Public Relations is managed by which marketing mix? |
| A. | Product |
| B. | Price |
| C. | Promotion |
| D. | Place |
| Answer» D. Place | |
| 617. |
______________ are generally food stores that are much smaller in size than supermarkets. |
| A. | Convenient store |
| B. | Discount store |
| C. | Specialty store |
| D. | None of these |
| Answer» B. Discount store | |
| 618. |
Marketing is a process of converting the potential customers into ………….. |
| A. | Actual customers |
| B. | Prospective customers |
| C. | Marketers |
| D. | None of these |
| Answer» B. Prospective customers | |
| 619. |
The opposite flow of goods in a distribution channel is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Reverse logistic |
| B. | Inbound logistics |
| C. | Outbound logistics |
| D. | Inventory logistics. |
| Answer» B. Inbound logistics | |
| 620. |
…………………..is concerned with finding ways to reduce the demandtemporarily or permanently. |
| A. | Demarketing |
| B. | meta marketing |
| C. | mass marketing |
| D. | mega marketing |
| Answer» B. meta marketing | |
| 621. |
Marketing is a ‐‐‐‐‐‐‐‐‐ function transferring goods from producers to consumers . |
| A. | Systematic |
| B. | Economic |
| C. | Management |
| D. | Commercial. |
| Answer» E. | |
| 622. |
“Many people want BMW, only few are able to buy” his is an example of….. |
| A. | Need |
| B. | Want |
| C. | Demand |
| D. | Status |
| Answer» D. Status | |
| 623. |
Marketing is a ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ function of transferring goods from producers to consumers. |
| A. | Systematic |
| B. | Commercial |
| C. | Management |
| D. | Economic. |
| Answer» C. Management | |
| 624. |
An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment. |
| A. | Total market approach |
| B. | Concentration approach |
| C. | Multi-segment approach |
| D. | None of these |
| Answer» D. None of these | |
| 625. |
________ is the father of modern marketing. |
| A. | Peter Drucker |
| B. | Philip Kotler |
| C. | Neil Armstrong |
| D. | Maslow |
| Answer» C. Neil Armstrong | |
| 626. |
Which of the following major promotional tools use the telephone, mail, fax, e-mail, and the Internet to communicate directly with specific consumers? |
| A. | Advertising |
| B. | Public relations |
| C. | Direct marketing |
| D. | Sales promotion |
| Answer» D. Sales promotion | |
| 627. |
Combination of rail and trucks is called ----. |
| A. | Piggyback |
| B. | Fishback |
| C. | Train ship |
| D. | Warehouse |
| Answer» B. Fishback | |
| 628. |
The unfavorable external factors or trends that may pose challenge to the company |
| A. | Strength |
| B. | Weaknesses |
| C. | Opportunities |
| D. | Threats |
| Answer» E. | |