MCQOPTIONS
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MCQOPTIONS
This section includes 628 Mcqs, each offering curated multiple-choice questions to sharpen your Company QA knowledge and support exam preparation. Choose a topic below to get started.
| 501. |
‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ price refers to the high initial price charged when a new product is introduced in themarket. |
| A. | Premium |
| B. | Penetration |
| C. | Skimming |
| D. | None of these. |
| Answer» D. None of these. | |
| 502. |
The final stage in the consumer decision process model is |
| A. | Need recognition |
| B. | Search |
| C. | Pre-purchase evaluation |
| D. | Post-purchase evaluation |
| Answer» D. Post-purchase evaluation | |
| 503. |
‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ drives a person towards selection of a particular shop or supplier of goods andservices. |
| A. | Product |
| B. | Patronage |
| C. | Rational |
| D. | Emotional. |
| Answer» C. Rational | |
| 504. |
Which of the following statements about the sales force in the 21st century is true? |
| A. | Sales managers will use a hands-off approach and let the professional salesperson be his or her own boss |
| B. | Transactional exchanges no longer occur |
| C. | Sales management must be smart and nimble and provide technology-centered solutions to support the sales effort |
| D. | Salespeople make little use of the Internet because they realize the importance of the personal touch |
| Answer» D. Salespeople make little use of the Internet because they realize the importance of the personal touch | |
| 505. |
Which of the following is NOT a requirement for setting advertising objectives? |
| A. | Objectives must be stated in terms of profits. |
| B. | Objectives must be realistic. |
| C. | Objectives must be internally consistent. |
| D. | Objectives must be clear and in writing. |
| Answer» C. Objectives must be internally consistent. | |
| 506. |
The major segmentation variables for consumer markets, refers to which of the following? |
| A. | Geographic, density, psychographic, behavioral |
| B. | Gender, demographic, psychographic, lifestyle |
| C. | Geographic, demographic, psychographic, behavioral |
| D. | None of the above |
| Answer» D. None of the above | |
| 507. |
Serving a small market not served by competitors is known as…………. |
| A. | Local marketing |
| B. | Niche marketing |
| C. | Segment marketing |
| D. | Individual marketing |
| Answer» C. Segment marketing | |
| 508. |
Marketing decision makers in a firm must constantly monitor competitors' activities-their products, prices, distribution, and promotional efforts-because |
| A. | The competitors may be violating the law and can be reported to the authorities |
| B. | The actions of competitors may threaten the monopoly position of the firm in its industry |
| C. | The actions of competitors may create an oligopoly within an industry |
| D. | New product offerings by a competitor with the resulting competitive variations may require adjustments to one or more components of the firm's marketing mix |
| Answer» E. | |
| 509. |
All marketing activities that attempt to stimulate quick buyer action or immediate sales of a product are known as ______________________ |
| A. | Sponsorship |
| B. | Advertising |
| C. | personal selling |
| D. | sales promotion |
| Answer» E. | |
| 510. |
The literary meaning of the term product is ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Lead forward |
| B. | Good |
| C. | Features |
| D. | Good and services. |
| Answer» B. Good | |
| 511. |
Marketing is a ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ process. |
| A. | Goal oriented |
| B. | Social |
| C. | Exchange |
| D. | All of these. |
| Answer» E. | |
| 512. |
The customers in growth stage of life cycle of products are classified as: |
| A. | Innovators |
| B. | early adopters |
| C. | middle majority customers |
| D. | laggards |
| Answer» C. middle majority customers | |
| 513. |
‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ is the process of dividing a potential market into distinct sub‐markets of consumers with common needs and characteristics. |
| A. | Market segmentation |
| B. | Positioning |
| C. | Target marketing |
| D. | Direct marketing. |
| Answer» B. Positioning | |
| 514. |
The marketing mix consists of; -6 |
| A. | Product, physical evidence, place, process |
| B. | Process, price, place, packaging |
| C. | People, process, place, promotion |
| D. | Product, place, promotion, place |
| Answer» D. Product, place, promotion, place | |
| 515. |
Throughout most of history, prices were set by ____________. |
| A. | Fixed-price policies constructed by sellers |
| B. | Negotiation between buyers and sellers |
| C. | Governments and regulatory agencies |
| D. | Ruling monarchs |
| Answer» C. Governments and regulatory agencies | |
| 516. |
Price points of Re1, Rs 2,3,4 etc are used for FMCG brands is known as……………pricing |
| A. | Cost plus |
| B. | value |
| C. | power price points |
| D. | penetration |
| Answer» D. penetration | |
| 517. |
The process of moving the raw materials from the place of the suppliers to the place of the producers is known as ______________. |
| A. | Inbound logistics. |
| B. | Outbound logistics |
| C. | Inventory management. |
| D. | Acquisition of raw materials. |
| Answer» B. Outbound logistics | |
| 518. |
Testing before launching a product is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Test marketing |
| B. | Concept testing. |
| C. | Acid test |
| D. | Market test. |
| Answer» B. Concept testing. | |
| 519. |
Which of the following is NOT part of the external marketing environment? |
| A. | Political |
| B. | Legal |
| C. | Product |
| D. | Socio-cultural |
| Answer» D. Socio-cultural | |
| 520. |
‐‐‐‐‐‐‐‐ segmentation classifies consumers on the basis of age, gender, income and occupation. |
| A. | Geographic |
| B. | Behavioral |
| C. | Psychological |
| D. | Demographic. |
| Answer» E. | |
| 521. |
According to promotional mix, method which focuses on building relationships with individual customers to maintain lasting relationship is called |
| A. | sales promotion |
| B. | offline promotion |
| C. | direct channeling |
| D. | direct marketing |
| Answer» E. | |
| 522. |
is any paid form of non personal persuasion and promotion of ideas,goods and services |
| A. | advertising |
| B. | personal selling |
| C. | publicity |
| D. | sales promotion |
| Answer» B. personal selling | |
| 523. |
Major strategies regarding promotion mix are |
| A. | pull and push strategy |
| B. | rational and moral selling strategy |
| C. | direct strategy |
| D. | indirect strategy |
| Answer» B. rational and moral selling strategy | |
| 524. |
Pricing cues such as sale signs and prices that end in 9 become more influential when ________. |
| A. | Consumer price knowledge is poor |
| B. | Items are purchased frequently |
| C. | Items have been on the market a long time |
| D. | Prices are consistent year-round |
| Answer» B. Items are purchased frequently | |
| 525. |
Identify the incorrect statement about multiple channels: |
| A. | Internet banking is an example of low-cost channel that is offered by banks |
| B. | Customers usually use only one channel for all transactions even if multiple channels are offered |
| C. | Service sensitive customers prefer the full-service channels |
| D. | Economic considerations should not be the only criteria for deciding what combination of channels to be used |
| Answer» C. Service sensitive customers prefer the full-service channels | |
| 526. |
The benefits of marketing channel are |
| A. | cost saving |
| B. | time saving |
| C. | financial support given |
| D. | all of these. |
| Answer» E. | |
| 527. |
‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ environment consists of the factors like inflation rate, interest rate andunemployment. |
| A. | Geographic |
| B. | Economic |
| C. | Demographic |
| D. | Technological. |
| Answer» C. Demographic | |
| 528. |
‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ segmentation classifies consumers on the basis of age, sex, income andoccupation. |
| A. | Psychological |
| B. | Geographic |
| C. | Demographic |
| D. | Behavioral. |
| Answer» D. Behavioral. | |
| 529. |
The ________ is a tool for identifying ways to create more customer value. |
| A. | Value chain |
| B. | Customer survey |
| C. | Brand loyalty index |
| D. | Promotion channel |
| Answer» B. Customer survey | |
| 530. |
In marketing channels, conflict occurs in marketing channels working at same level is classified as |
| A. | steep conflict |
| B. | slope conflict |
| C. | vertical conflict |
| D. | horizontal conflict |
| Answer» E. | |
| 531. |
Design is a _____ decision |
| A. | Product |
| B. | Price |
| C. | Promotion |
| D. | Place |
| Answer» B. Price | |
| 532. |
The pricing technique is used by sellers that offer their products in the bundles only is classified as |
| A. | pure bundling pricing |
| B. | mix bundling pricing |
| C. | Two-part bundle pricing |
| D. | optional-feature pricing |
| Answer» B. mix bundling pricing | |
| 533. |
The marketing side of E-commerce is known as ………. |
| A. | E-marketing |
| B. | E-business |
| C. | Interactive marketing |
| D. | none of these |
| Answer» B. E-business | |
| 534. |
The pricing technique used by sellers while selling individual products in bundles is |
| A. | optional-feature pricing |
| B. | pure bundling pricing |
| C. | mixed bundling pricing |
| D. | pure bundling pricing |
| Answer» D. pure bundling pricing | |
| 535. |
The process of finding and creating new uses or satisfactions for an existing product isknown as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Niche‐ marketing |
| B. | Re‐ marketing |
| C. | Social marketing |
| D. | None of these. |
| Answer» C. Social marketing | |
| 536. |
After concept testing, a firm would engage in which stage for developing and marketinga new product? |
| A. | Marketing strategy development |
| B. | Business analysis |
| C. | Product development |
| D. | Test marketing |
| Answer» B. Business analysis | |
| 537. |
The number of customers exposed to the brand is called ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Brand licensing |
| B. | Brand awareness |
| C. | Brand equity |
| D. | Positioning. |
| Answer» C. Brand equity | |
| 538. |
The product mix pricing technique through which companies develop product lines for pricing instead of single products is classified as |
| A. | by-product pricing |
| B. | optional-feature pricing |
| C. | product line pricing |
| D. | Two-part pricing |
| Answer» D. Two-part pricing | |
| 539. |
‐‐‐‐‐‐‐‐‐‐‐‐ is the results of artificial scarcity of products created by a firm. |
| A. | Selective de‐marketing |
| B. | Re‐marketing |
| C. | Ostensible de‐marketing |
| D. | Synchronic‐ marketing. |
| Answer» D. Synchronic‐ marketing. | |
| 540. |
The term …………. Marketing was coined by Steven Jurvetson in 1997. |
| A. | Word of mouth |
| B. | viral |
| C. | guerilla |
| D. | morph |
| Answer» C. guerilla | |
| 541. |
……………………is also known as buzz marketing. |
| A. | Word of mouth marketing |
| B. | viral marketing |
| C. | guerilla marketing |
| D. | morph marketing |
| Answer» B. viral marketing | |
| 542. |
Distribution logistics begin with a ----. |
| A. | Customer order |
| B. | Assembling |
| C. | Packaging |
| D. | Dispatch of goods to consumers |
| Answer» B. Assembling | |
| 543. |
‐‐‐‐‐‐‐‐‐‐‐‐‐ helps to understand how consumers are influenced by their environment. |
| A. | Consumer behavior |
| B. | Motives |
| C. | Perception |
| D. | Learning. |
| Answer» B. Motives | |
| 544. |
7p's of marketing includes |
| A. | process |
| B. | people |
| C. | physical evidence |
| D. | all of these |
| Answer» E. | |
| 545. |
Transportation,warehousing,inventory relates to . |
| A. | product |
| B. | price |
| C. | promotion |
| D. | place |
| Answer» E. | |
| 546. |
Using manufacturer’s representatives or sales branches is usually a characteristic of whichof the following channel forms? |
| A. | business marketing channels |
| B. | customer marketing channels |
| C. | service marketing channels |
| D. | direct marketing channels |
| Answer» E. | |
| 547. |
__________________________ includes review of sales, profit projections and cost for a new product, to find out whether it satisfied the company objective or not. |
| A. | Product Development |
| B. | Business Analysis |
| C. | Marketing Strategy |
| D. | Test Marketing |
| Answer» C. Marketing Strategy | |
| 548. |
The task of any business is to deliver ‐‐‐‐‐‐‐‐‐‐‐‐‐‐ at a profit. |
| A. | Customer need |
| B. | Products |
| C. | Customer value |
| D. | Quality. |
| Answer» D. Quality. | |
| 549. |
Pricing strategies are more specific and short term than ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Objective |
| B. | Pricing policies |
| C. | Price reduction |
| D. | (None of these. |
| Answer» C. Price reduction | |
| 550. |
In marketing, ______ is the focal point. |
| A. | Profit |
| B. | Sales |
| C. | Customer |
| D. | All of the above |
| Answer» D. All of the above | |