MCQOPTIONS
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MCQOPTIONS
This section includes 628 Mcqs, each offering curated multiple-choice questions to sharpen your Company QA knowledge and support exam preparation. Choose a topic below to get started.
| 351. |
Which of the following is the largest retail enterprise in the world. |
| A. | K mart |
| B. | Wal‐Mart |
| C. | Shoppers shop |
| D. | None of these. |
| Answer» C. Shoppers shop | |
| 352. |
Logistics management is a part of ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Production |
| B. | Marketing channel |
| C. | Supply chain management |
| D. | Consumption. |
| Answer» D. Consumption. | |
| 353. |
Strategies that are used for new product pricing are called which of the following? |
| A. | Market-skimming pricing and Market-penetration pricing |
| B. | Market-skimming pricing and Market-product pricing |
| C. | Market-segmentation pricing and Market-penetration pricing |
| D. | None of the above |
| Answer» C. Market-segmentation pricing and Market-penetration pricing | |
| 354. |
Which of the following is not an element of service marketing mix? |
| A. | Hospital |
| B. | Banking |
| C. | Insurance |
| D. | None of these. |
| Answer» E. | |
| 355. |
"rather than intermediaries creating demands for the product,consumers demand the products from |
| A. | push strategy |
| B. | pull strategy |
| C. | forward strategy |
| Answer» C. forward strategy | |
| 356. |
Many companies are now turning their attention to …………….markets. |
| A. | Urban |
| B. | Rural |
| C. | world |
| D. | none of these |
| Answer» C. world | |
| 357. |
Which of the following reflects the marketing concept philosophy? |
| A. | “ you won’t find a better deal anywhere”. |
| B. | ”When it’s profits versus customers needs, profits will always win out”. |
| C. | “We are in the business of making and selling superior product”. |
| D. | ”We won’t have a marketing department, we have a customer department”. |
| Answer» E. | |
| 358. |
Marketers have traditionally classified products on the basis of three characteristics: ________, tangibility, and use. |
| A. | Customer value hierarchy |
| B. | Expected |
| C. | Augmented |
| D. | Durability |
| Answer» E. | |
| 359. |
Trading up is a method of product line modification by. |
| A. | Product line expansion. |
| B. | Product line contraction. |
| C. | Quality variation. |
| D. | None of these. |
| Answer» D. None of these. | |
| 360. |
The concentration of all marketing efforts on one selected segment within the total market. |
| A. | Undifferentiated Marketing |
| B. | Differentiated Marketing |
| C. | Concentrated Marketing |
| D. | Customised or Personalised Marketing |
| Answer» D. Customised or Personalised Marketing | |
| 361. |
The skimming, penetration, bargaining and bundling are decided in the of the Marketing Mix strategy. |
| A. | Price Decisions |
| B. | Place Decisions |
| C. | Product Decisions |
| D. | Promotion Decisions |
| Answer» B. Place Decisions | |
| 362. |
The research instruments that a marketing researcher can make use of area. |
| A. | Questionnaires, Qualitative measure and mechanical devices |
| B. | Questionnaires, experimental research and behavioral data |
| C. | Questionnaires, qualitative measure and experimental research |
| D. | Qualitative measure, Experimental research and survey research |
| Answer» B. Questionnaires, experimental research and behavioral data | |
| 363. |
In ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ stage , a product is well established in the market. |
| A. | Growth |
| B. | Maturity |
| C. | Introduction |
| D. | Decline. |
| Answer» C. Introduction | |
| 364. |
________________ is direct communications with carefully targeted individual consumers to obtain an immediate response. |
| A. | Personal selling |
| B. | Public relations |
| C. | Direct marketing |
| D. | Sales promotion |
| Answer» D. Sales promotion | |
| 365. |
Target pricing is the same as finding out an ideal starting selling price? |
| A. | TRUE |
| B. | FALSE |
| C. | none |
| D. | all |
| Answer» B. FALSE | |
| 366. |
Segmentation is the process of: |
| A. | Dividing the market into homogenous groups |
| B. | Selecting one group of consumers among several other groups |
| C. | Creating a unique space in the minds of the target consumer |
| D. | None of these |
| Answer» B. Selecting one group of consumers among several other groups | |
| 367. |
Market where demand for goods is greater than supply. |
| A. | Buyers market |
| B. | Sellers market |
| C. | Retail market |
| D. | Wholesale market |
| Answer» C. Retail market | |
| 368. |
Which of the following major promotional tools use press relations, product, Publicity, corporate communications, lobbying, and public service to communicate Information? |
| A. | Advertising |
| B. | Public relations |
| C. | Direct marketing |
| D. | Sales promotion |
| Answer» C. Direct marketing | |
| 369. |
A channel stategy that limits availability of products to a few carefully selected outlets in a given market area . |
| A. | intensive distribution |
| B. | selective distribution |
| C. | exclusive distribution |
| D. | none of these |
| Answer» C. exclusive distribution | |
| 370. |
________ takes place when at least one party to a potential exchange thinks about the means of achieving desired responses from other parties. |
| A. | Marketing management |
| B. | Forecasting |
| C. | Segmentation |
| D. | Targeting |
| Answer» B. Forecasting | |
| 371. |
Under ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ pricing, price is set on the basis of managerial decisions and not on the basisof cost, demand, competition etc. |
| A. | Administered |
| B. | Product line pricing |
| C. | Captive product |
| D. | Mark‐up pricing. |
| Answer» B. Product line pricing | |
| 372. |
Which of the following is not a type of decision usually made during the product development stage? |
| A. | Branding |
| B. | product positioning |
| C. | Packaging |
| D. | Product Screening |
| Answer» B. product positioning | |
| 373. |
The short-term benefit given to the customers to attract more customers is called: |
| A. | Sales Promotion |
| B. | Inbound Promotion |
| C. | Outbound Promotion |
| D. | Organizational Promotion |
| Answer» B. Inbound Promotion | |
| 374. |
Marketing buzz means ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Viral marketing |
| B. | Virtual marketing |
| C. | De‐marketing |
| D. | Social marketing. |
| Answer» B. Virtual marketing | |
| 375. |
Which type of product might require a more direct marketing channel to avoid delays and too much handling? |
| A. | products in their decline stage |
| B. | products in their maturity stage |
| C. | perishable products |
| D. | high-priced products |
| Answer» B. products in their maturity stage | |
| 376. |
Word of mouth marketing through electronic channels like email, internet etc isknown as ………. |
| A. | Internet |
| B. | digital |
| C. | |
| D. | viral |
| Answer» E. | |
| 377. |
______________ are those who obtain title to goods with a view to selling them at profit |
| A. | Merchant middlemen |
| B. | Agent middle men |
| C. | Facilitators |
| D. | All of these |
| Answer» B. Agent middle men | |
| 378. |
Ensuring the availability of the products and services as and when required by the customers is ______________ utility. |
| A. | Time. |
| B. | Place. |
| C. | Form. |
| D. | Profession |
| Answer» B. Place. | |
| 379. |
Which of the following is not a non-store retailing? |
| A. | Tele marketing. |
| B. | Direct marketing. |
| C. | Kiosk marketing. |
| D. | Retail chains. |
| Answer» E. | |
| 380. |
Which of the following is not an element of promotion mix? |
| A. | Branding |
| B. | Advertisement |
| C. | Sales promotion |
| D. | Personal selling. |
| Answer» B. Advertisement | |
| 381. |
Color and size of the product, brand and packaging are considered as |
| A. | Chemical features of product |
| B. | Physical features of product |
| C. | Product designing |
| D. | Product manufacture |
| Answer» C. Product designing | |
| 382. |
‐‐‐‐‐‐ is an attempt to reduce the demand for consumption of a specific product or service on apermanent or temporary basis. |
| A. | De‐marketing |
| B. | Remarketing |
| C. | Ostensible marketing |
| D. | Synchronic marketing. |
| Answer» B. Remarketing | |
| 383. |
Managing both downstream and upstream flows and related information among suppliers, manufacturers, resellers and final consumers is known as …………. |
| A. | Supply Chain Management |
| B. | Promotion |
| C. | Advertising |
| D. | Branding |
| Answer» B. Promotion | |
| 384. |
Medical treatment with ayurvedic Massage is an example of: |
| A. | Pure tangible |
| B. | Hybrid |
| C. | Pure service |
| D. | None of these. |
| Answer» D. None of these. | |
| 385. |
Which of the following is not part of demographic segmentation? |
| A. | Age |
| B. | Income |
| C. | Education |
| D. | Interest. |
| Answer» E. | |
| 386. |
What would be the assumed percentage of newly launched product, will sure fail and cannot achieve their potential to survive? |
| A. | Up to 90% |
| B. | Up to 80% |
| C. | Up to 70% |
| D. | Up to 60% |
| Answer» B. Up to 80% | |
| 387. |
In the traditional ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ concept , the main strategy of the company is to find customers for theproduct, manufactured by them and somehow convince the customer into buying this product. |
| A. | Selling |
| B. | Product |
| C. | Production |
| D. | Marketing. |
| Answer» B. Product | |
| 388. |
In which stage of new product development process, the product and marketing programs are tested inrealistic market settings? |
| A. | Concept Development andTesting |
| B. | Idea Screening |
| C. | Test Marketing |
| D. | Commercialization |
| Answer» D. Commercialization | |
| 389. |
With respect to a channel of distribution, the number of intermediary levels within the channel indicates the ____________ of a channel. |
| A. | width |
| B. | depth |
| C. | length |
| D. | similarity |
| Answer» D. similarity | |
| 390. |
Which of the following is not an area of responsibility for a logistics manager? |
| A. | Inventory |
| B. | Marketing |
| C. | Information systems |
| D. | Warehousing |
| Answer» C. Information systems | |
| 391. |
Makers of televisions, cameras, tires, furniture, and major appliances normally use which of the following distribution channel forms? |
| A. | direct marketing channel |
| B. | indirect marketing channel |
| C. | horizontal channel |
| D. | synthetic channel |
| Answer» C. horizontal channel | |
| 392. |
The traditional view of marketing is that the firm makes something and then ______________ it. |
| A. | Markets. |
| B. | Sells. |
| C. | Prices. |
| D. | Services. |
| Answer» C. Prices. | |
| 393. |
is a marketing channel that has no intermediary levels. |
| A. | direct marketing channel |
| B. | indirect chjannel |
| C. | forward channel |
| D. | hybrid channel |
| Answer» B. indirect chjannel | |
| 394. |
______ refers to collecting goods of the same type from various sources of supply. |
| A. | Buying |
| B. | Selling |
| C. | Assembling |
| D. | Financing |
| Answer» D. Financing | |
| 395. |
The pricing technique in which variable fee is charged with a fixed fee are called as |
| A. | product line pricing |
| B. | Two-part pricing |
| C. | by-product pricing |
| D. | optional-feature pricing |
| Answer» C. by-product pricing | |
| 396. |
Life Style, personality, attitude are grouped under . |
| A. | Geographic segmentation |
| B. | Demographic segmentation |
| C. | Psycho graphical segmentation |
| D. | None of these |
| Answer» D. None of these | |
| 397. |
A firm that bases its price on how it thinks the competitors will price, rather than on its own costs or demand, in order to win a contract is most likely using |
| A. | Going-rate pricing |
| B. | Cost-plus pricing |
| C. | Perceived-value pricing |
| D. | Sealed-bid pricing |
| Answer» D. Sealed-bid pricing | |
| 398. |
Primary data can be collected through all the four ways except – |
| A. | Observation |
| B. | Surveys |
| C. | Focus group |
| D. | Chatting |
| Answer» E. | |
| 399. |
The act of creating an image about a product or brand in the consumers mind is known as……... |
| A. | Positioning |
| B. | Target marketing |
| C. | Market segmentation |
| D. | Product differentiation |
| Answer» B. Target marketing | |
| 400. |
In ______________ , manufacturers supply products to a limited number of outlets in the target market. |
| A. | Selective distribution |
| B. | Geographical distribution |
| C. | Intensive distribution. |
| D. | executive distribution. |
| Answer» B. Geographical distribution | |