MCQOPTIONS
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MCQOPTIONS
This section includes 449 Mcqs, each offering curated multiple-choice questions to sharpen your Marketing Aptitude knowledge and support exam preparation. Choose a topic below to get started.
| 301. |
…………………….. describes changes in an individual behaviour arising from experience. |
| A. | Modelling |
| B. | Motivation |
| C. | Perception |
| D. | Learning |
| Answer» E. | |
| 302. |
_ is higher order need in maslows hierarchy of needs theory. |
| A. | self actualisation |
| B. | safety |
| C. | basic |
| D. | physiological |
| Answer» B. safety | |
| 303. |
Injurious consumption occurs when |
| A. | A product is introduced that does not meet consumer needs |
| B. | Individual makes consumption decisions that have a negative impact on their long run well being |
| C. | A firm advertises benefits that the product cannot deliver |
| D. | Consumers purchase product for symbolic rather than functional reasons |
| Answer» C. A firm advertises benefits that the product cannot deliver | |
| 304. |
depending on the extent to which the group structure, the members' roles, and the group's purpose are clearly defined. If a group has a highly defined structure, it is considered to be a _ group. |
| A. | primary |
| B. | formal |
| C. | informal |
| D. | secondary |
| Answer» C. informal | |
| 305. |
In measuring consumer major AIO dimensions activities includes |
| A. | Social events |
| B. | Social issues |
| C. | Recreation |
| D. | Both A and B |
| Answer» B. Social issues | |
| 306. |
If a buying team is asked by the purchasing department to rank the importance of reliability,durability, price, and other attributes of an item, then the team is going through a business buying process stage called____________ |
| A. | Problem recognition. |
| B. | General need description. . |
| C. | Product specification. |
| D. | Proposal solicitation. |
| Answer» C. Product specification. | |
| 307. |
Which of the following is NOT part of group influence? |
| A. | Social Class |
| B. | Social Group |
| C. | Reference Group |
| D. | Personality |
| Answer» E. | |
| 308. |
_ are the first to adopt. They like to try out new products. |
| A. | Early adopters |
| B. | Innovators |
| C. | Laggards |
| D. | Late majority |
| Answer» C. Laggards | |
| 309. |
The greatest barrier to effectively marketing to the Asian American market is thought to be ________ |
| A. | Reluctance to grant credit to this group. |
| B. | Language and cultural traditions. . |
| C. | The urban nature of their neighborhoods. |
| D. | Lack of a mass media that reaches this group. |
| Answer» C. The urban nature of their neighborhoods. | |
| 310. |
_ is the second step of adoption process |
| A. | trail |
| B. | evaluation |
| C. | interest |
| D. | awareness |
| Answer» D. awareness | |
| 311. |
The “in” suppliers are most likely to get nervous and feel pressure to put their best foot forward in which of the following types of buying situations? |
| A. | modified re buy . |
| B. | new task buying |
| C. | straight re buy |
| D. | indirect re buy |
| Answer» B. new task buying | |
| 312. |
In family decision making, _ are those family members who control the flow of information about a product/service thus influencing the decisions of other family members. |
| A. | Gatekeepers |
| B. | influencers |
| C. | Gatekeepers |
| D. | buyers |
| Answer» B. influencers | |
| 313. |
In family decision making, _ are those family members who use or consume a particular product or service. |
| A. | users |
| B. | Gatekeepers |
| C. | buyers |
| D. | Preparers |
| Answer» B. Gatekeepers | |
| 314. |
___________ puts people into a frame of mind of liking or disliking things, of moving toward or away from them. |
| A. | A rule |
| B. | An attitude. |
| C. | A belief |
| D. | A cue. |
| Answer» C. A belief | |
| 315. |
_ function of attitude continuously seeks knowledge and information. |
| A. | cognitive |
| B. | knowledge |
| C. | knowledge |
| D. | value expressive function |
| Answer» D. value expressive function | |
| 316. |
It is important for marketers to devise communications that offer __________ and areplaced in media that consumers in the target market are likely to use |
| A. | Consistent message about their products |
| B. | Better pricing |
| C. | Product information to the customers |
| D. | A new marketing strategy |
| Answer» B. Better pricing | |
| 317. |
_ are the features of an individual or tendency of an individual in a particular manner. |
| A. | traits |
| B. | actions |
| C. | attitudes |
| D. | thoughts |
| Answer» B. actions | |
| 318. |
-------------- refers to how an individual perceives a particular message |
| A. | Consumer behavior |
| B. | Consumer interest |
| C. | Consumer attitude |
| D. | Consumer interpretation. |
| Answer» E. | |
| 319. |
____________ is the definition of reference groups. |
| A. | Groups that an individual looks to when forming attitudes and opinions |
| B. | Groups of people who have been referred to by someone they know |
| C. | Groups of office colleagues |
| D. | Chat groups on the internet |
| Answer» B. Groups of people who have been referred to by someone they know | |
| 320. |
In family decision making, _ are family members who initiate or carry out the disposal or discontinuation of a particular product or service. |
| A. | Gatekeepers |
| B. | buyers |
| C. | Preparers |
| D. | disposers. |
| Answer» E. | |
| 321. |
___________ are the groups that individuals look to when forming attitudes and opinions. |
| A. | Reference groups . |
| B. | Teenage groups |
| C. | Religious groups |
| D. | Adult groups |
| Answer» D. Adult groups | |
| 322. |
The consumers five steps of adopting a new product refer to which of the following? |
| A. | Awareness, interest, evaluation,trail, adoption |
| B. | Awareness, promotion, evaluation, trail, adoption |
| C. | Adoption, interest, evaluation, trial, promotion |
| D. | Awareness, interest, cash cows, trial, adoption |
| Answer» B. Awareness, promotion, evaluation, trail, adoption | |
| 323. |
Mobile technology affects consumer behaviour in which of the following ways? |
| A. | It facilities the use of location based services |
| B. | It stops consumers comparing prices in store |
| C. | It makes consumer decisions very ccomplicated |
| D. | It slows down consumer decision making |
| Answer» B. It stops consumers comparing prices in store | |
| 324. |
Any individual who purchases goods and services from the market for his/her end-use is called a.................. |
| A. | Customer |
| B. | Purchaser |
| C. | Consumer |
| D. | All these |
| Answer» B. Purchaser | |
| 325. |
The stage in the adoption process where the consumer considers whether trying the new productmake sense is called? |
| A. | Interest |
| B. | Trial |
| C. | Evaluation |
| D. | Adoption |
| Answer» D. Adoption | |
| 326. |
________are based on such things as geographic areas, religions, nationalities, ethnic3groups, and age. |
| A. | Multilingual needs |
| B. | Cultures |
| C. | Subcultures |
| D. | Product adaptation requirements |
| Answer» D. Product adaptation requirements | |
| 327. |
In family decision making, _ are family members who have the power to unilaterally or jointly decide whether or not to buy a product or service. |
| A. | deciders |
| B. | disposers. |
| C. | Gatekeepers |
| D. | buyers |
| Answer» B. disposers. | |
| 328. |
_______________ are based on such things as geographic areas, religions, nationalities, ethnic groups, and age. |
| A. | Multilingual needs |
| B. | Cultures |
| C. | Subcultures |
| D. | Product adaptation requirements. |
| Answer» D. Product adaptation requirements. | |
| 329. |
The _________________ is the mental process through which an individual passes from first hearing about an innovation to final adoption. |
| A. | adoption process . |
| B. | consumption process |
| C. | innovation process |
| D. | new product development process |
| Answer» B. consumption process | |
| 330. |
According to Horney, _ personalities move towards others. |
| A. | detached |
| B. | dormant |
| C. | aggressive |
| D. | Complaint |
| Answer» E. | |
| 331. |
Consumer purchases are influenced strongly by cultural, social, personal, and __________ |
| A. | Psychographic characteristics. |
| B. | Psychological characteristics. . |
| C. | Psychometric characteristics. |
| D. | Supply and demand characteristics. |
| Answer» C. Psychometric characteristics. | |
| 332. |
Maslow’s hierarchy of needs includes all except which of the following. |
| A. | Cognition |
| B. | Physiological |
| C. | Safety |
| D. | Belongings |
| Answer» B. Physiological | |
| 333. |
Even though buying roles in the family change constantly, the ___________ has traditionally been the main purchasing agent for the family. |
| A. | Wife . |
| B. | husband |
| C. | teenage children |
| D. | grandparent |
| Answer» B. husband | |
| 334. |
The basic premise of the _____________ is that people’s possessions contribute to and reflect their identities; that is, “we are what we have.” |
| A. | lifestyle concept |
| B. | self-concept . |
| C. | personality concept |
| D. | cognitive concept |
| Answer» C. personality concept | |
| 335. |
When a firm buys a product or service for the first time, it is facing a _____________ |
| A. | Habitual re buy situation. |
| B. | Straight re buy situation. |
| C. | Modified re buy situation. |
| D. | New task situation. . |
| Answer» E. | |
| 336. |
With respect to post purchase behavior, the larger the gap between expectations and performance: |
| A. | The greater likelihood of re-purchase. |
| B. | The greater the customer’s dissatisfaction. . |
| C. | The less likely the consumer will be influenced by advertising |
| D. | The less likely the consumer will need sales confirmation and support. |
| Answer» C. The less likely the consumer will be influenced by advertising | |
| 337. |
-------------------------- is the buying behavior of final consumers |
| A. | Global purchasing |
| B. | Business buying Behaviour |
| C. | Reseller buyer behaviour |
| D. | Consumer buyer behaviour. |
| Answer» E. | |
| 338. |
_ function of attitude usually represent the values the individual posses. We gain values, though our upbringing and training. |
| A. | ego defensive function |
| B. | value expressive function |
| C. | cognitive |
| D. | knowledge |
| Answer» C. cognitive | |
| 339. |
in Freud's theory _ is that state of awareness which thinks of you as separate from the other. It always thinks of the glories of the past and hopes of the future and focuses on guiltiness. |
| A. | id |
| B. | ego |
| C. | super ego ig |
| D. | traits |
| Answer» C. super ego ig | |
| 340. |
According to Maslow’s Hierarchy of Needs, the lowest order of needs are called: |
| A. | Self-actualization needs. |
| B. | Social needs. |
| C. | Safety needs. |
| D. | Physiological needs. |
| Answer» E. | |
| 341. |
_ is how consumers feel others see them. |
| A. | social self image |
| B. | Ideal self image |
| C. | actual self image |
| D. | self image |
| Answer» B. Ideal self image | |
| 342. |
With respect to adopter categories, the _______________ are guided by respect, are the opinion leaders in their communities, and adopt new ideas early but carefully. |
| A. | seekers |
| B. | innovators |
| C. | early adopters . |
| D. | early majority |
| Answer» D. early majority | |
| 343. |
In family decision making, _ family member(s) who service or repair the product so that it will provide continued satisfaction. |
| A. | Mantainers |
| B. | Gatekeepers |
| C. | buyers |
| D. | Preparers |
| Answer» B. Gatekeepers | |
| 344. |
Considering the major influences on business buyer behavior, as shown in a model in the text, under which influence stage would you expect to find the influences of authority, status, empathy, and persuasiveness? |
| A. | environmental |
| B. | organizational |
| C. | interpersonal . |
| D. | individual |
| Answer» E. | |
| 345. |
A(n) ________________ consists of the activities people are expected to perform according to the persons around them. |
| A. | behavior |
| B. | attitude |
| C. | role . |
| D. | status |
| Answer» D. status | |
| 346. |
while in _ stage of FLC the consumer is likely to buy more medical products & seek more attention, affection & security. |
| A. | dissolution |
| B. | Bachelorhood |
| C. | parenthood |
| D. | post parenthood |
| Answer» B. Bachelorhood | |
| 347. |
In a _______________, the buyer reorders something without any modifications. |
| A. | habitual re buying |
| B. | straight re buying |
| C. | modified re buying |
| D. | new task buying |
| Answer» C. modified re buying | |
| 348. |
Marketing strategies are often designed to influence _______________ and lead toprofitable exchanges. |
| A. | Consumer decision making . |
| B. | Sales strategies |
| C. | Advertising strategies |
| D. | Export strategies |
| Answer» E. | |
| 349. |
______________ is the most basic cause of a person’s wants and behaviors. |
| A. | Culture. |
| B. | Social class |
| C. | Personality |
| D. | Lifestyle |
| Answer» B. Social class | |
| 350. |
_ is a micro process that focuses on stages through which consumer passes when deciding to accept or reject a product |
| A. | adoption |
| B. | diffucion |
| C. | metamorphosis |
| D. | laggards |
| Answer» B. diffucion | |