With respect to post purchase behavior, the larger the gap between exp – McqOptions

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1.	With respect to post purchase behavior, the larger the gap between expectations and performance:
A.	The greater likelihood of re-purchase.
B.	The greater the customer’s dissatisfaction. .
C.	The less likely the consumer will be influenced by advertising
D.	The less likely the consumer will need sales confirmation and support.
Answer» C. The less likely the consumer will be influenced by advertising

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