MCQOPTIONS
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MCQOPTIONS
This section includes 449 Mcqs, each offering curated multiple-choice questions to sharpen your Marketing Aptitude knowledge and support exam preparation. Choose a topic below to get started.
| 351. |
consumers who are _ explore, check out new products, are brand switchers. |
| A. | Dogmatism |
| B. | brand switcher |
| C. | Variety- novelty seeking |
| D. | Verbeliser |
| Answer» D. Verbeliser | |
| 352. |
the level of consumer reaserch is _ in the 1st stage |
| A. | less |
| B. | highest |
| C. | least |
| D. | more |
| Answer» D. more | |
| 353. |
According to Maslow’s Hierarchy of Needs, the highest order of needs are called: |
| A. | Self-actualization needs. . |
| B. | Social needs. |
| C. | Safety needs. |
| D. | Physiological needs. |
| Answer» B. Social needs. | |
| 354. |
_ is undertaken to reduce dissonance by justifying the act as 'not a big deal'. |
| A. | diffision |
| B. | rationalisation |
| C. | trivialisation |
| D. | enculturation |
| Answer» D. enculturation | |
| 355. |
Many sub-cultural barriers are decreasing because of mass communication, mass transit, and a ___________________. |
| A. | Decline in the influence of religious values |
| B. | Decline in communal influences |
| C. | Strong awareness of brands in the market |
| D. | Strong awareness of pricing policies in the market. |
| Answer» B. Decline in communal influences | |
| 356. |
_are last adopters. |
| A. | Early adopters |
| B. | Laggards |
| C. | Innovators |
| D. | Late majority |
| Answer» C. Innovators | |
| 357. |
The cultural shift toward _____________ has resulted in more demand for casual clothing and simpler home furnishings. |
| A. | liberal political causes |
| B. | conservative political causes |
| C. | informality. |
| D. | downsizing |
| Answer» D. downsizing | |
| 358. |
____________ is individuals and households who buy goods and services for personal consumption. |
| A. | The target market |
| B. | A market segment |
| C. | The consumer market. |
| D. | The ethnographic market. |
| Answer» D. The ethnographic market. | |
| 359. |
If a consumer tells friends “I like my car more than any other car on the road,” then the consumer has expressed an _____________ |
| A. | Rule. |
| B. | Attitude. . |
| C. | Belief. |
| D. | Cue. |
| Answer» C. Belief. | |
| 360. |
_ is undertaken to reduce dissonance by putting logical arguments. |
| A. | enculturation |
| B. | justification |
| C. | rationalisation |
| D. | trivialisation |
| Answer» D. trivialisation | |
| 361. |
_ category of innovation is where there are moderate changes in behaviour eg digital cameras, net on phone. |
| A. | Discontinuous Innovation |
| B. | Primary innovation |
| C. | Continuous innovation |
| D. | Dynamic Continuous Innovation |
| Answer» E. | |
| 362. |
General Motors buys steel because consumers buy cars. If consumer demand for cars drops,so will General Motors’ demand for steel. This is an example of the relationships found in___________ |
| A. | Kinked demand. |
| B. | Inelastic demand. |
| C. | Cyclical dema |
| D. | d. Derived demand. . |
| Answer» E. | |
| 363. |
Purchase situation which occurs infrequently, and which requires some research , is called |
| A. | Limited problem solving |
| B. | Infrequent purchase intention |
| C. | Routine problem solving |
| D. | None of these |
| Answer» B. Infrequent purchase intention | |
| 364. |
A _ may be defined as two or more people who interact to accomplish some goals. |
| A. | Trait |
| B. | Culture |
| C. | Subculture |
| D. | group |
| Answer» E. | |
| 365. |
_ is the first level of consumer decision making. |
| A. | Extensive decision making |
| B. | Primary decision making |
| C. | Limited decision making |
| D. | Routine decision making |
| Answer» E. | |
| 366. |
_______ ___ describers changes in individuals behaviour rising from understanding |
| A. | Motivation |
| B. | Indication |
| C. | Stimulus objects |
| D. | Knowledge |
| Answer» E. | |
| 367. |
According to the stimulus-response model of buyer behavior , the place where consumersprocess marketing stimuli prior to making purchase decision is called_______________ |
| A. | Consumer’s value chain. |
| B. | Consumer’s cognitive schema. |
| C. | Consumer’s black box. . |
| D. | Consumer’s thoughts-emotions network. |
| Answer» D. Consumer’s thoughts-emotions network. | |
| 368. |
As a form of a reference group, the _______________ are ones to which the individual wishes to belong. |
| A. | secondary groups |
| B. | facilitative groups |
| C. | primary groups |
| D. | aspiration groups . |
| Answer» E. | |
| 369. |
_ measure how receptive consumer is to new prodcuts & services. |
| A. | brand switcher |
| B. | picky consumer |
| C. | Consumer innovativeness |
| D. | Variety- novelty seeking |
| Answer» D. Variety- novelty seeking | |
| 370. |
Understanding consumer buying behaviour is not easy. The answers are often locked deepwithin the consumers head |
| A. | How much money is the consumer willing to spend? |
| B. | How much does the consumer need the product being offered for sale? |
| C. | How much does a discount or a coupon affect the purchase rate? |
| D. | How do consumers respond to various marketing efforts the company might use? |
| Answer» E. | |
| 371. |
_ measure the rigidity counsumer has towards unfamiliar & information contrary to own established beliefs. |
| A. | Dogmatism |
| B. | Variety- novelty seeking |
| C. | brand switcher |
| D. | picky consumer |
| Answer» B. Variety- novelty seeking | |
| 372. |
_ needs are the ones that we learn in response to our culture or environment. |
| A. | acquired |
| B. | primary |
| C. | dormant |
| D. | secodary |
| Answer» B. primary | |
| 373. |
Generally, the consumers purchase decision will be to buy the most preferred brand, buttwo factors can come between the purchase intention and the purchase decision.These Two factors are best described as being |
| A. | The cost and availability of the product |
| B. | The attitude of others and the cost of the product |
| C. | The availability of the product and unexpected situational factors |
| D. | The attitude of others and unexpected situational factors |
| Answer» C. The availability of the product and unexpected situational factors | |
| 374. |
For which of the following products would the reference group influence be the strongest? |
| A. | A best-seller novel |
| B. | A pickup truck . |
| C. | A loaf of bread |
| D. | A pair of je |
| Answer» B. A pickup truck . | |
| 375. |
_ function of attitude is formed to protect the ego. We all are bothered about our self- esteem and image so the product boosting our ego is the target of such a kind of attitude. |
| A. | cognitive |
| B. | knowledge |
| C. | ego defensive function |
| D. | value expressive function |
| Answer» D. value expressive function | |
| 376. |
in a larger society, there are subsystems of values resulting in a csiderable variation in bahviour pattern wighin the total culture called_. |
| A. | diffusion |
| B. | acculturation |
| C. | subculture. |
| D. | enculturation |
| Answer» D. enculturation | |
| 377. |
____________ is individuals and households who buy goods and services for personalconsumption. |
| A. | The target market |
| B. | A market segment |
| C. | The consumer market |
| D. | The ethnographic market |
| Answer» D. The ethnographic market | |
| 378. |
“----------- is the action and decisions process or people who purchase goods and services forpersonal consumption.” |
| A. | Consumer behavior |
| B. | Consumer interest |
| C. | Consumer attitude |
| D. | Consumer interpretation. |
| Answer» B. Consumer interest | |
| 379. |
------------- is a branch which deals with the various stages a consumer goes through before purchasing products or services for his end use. |
| A. | Consumer behavior |
| B. | Consumer interest |
| C. | Consumer attitude |
| D. | Consumer perception |
| Answer» B. Consumer interest | |
| 380. |
The stage of the business buying process where the buyer describes the characteristics and quantity of the needed item is called ___________ |
| A. | Problem recognition. |
| B. | General need description. |
| C. | Product specification. |
| D. | Proposal solicitation. |
| Answer» C. Product specification. | |
| 381. |
Another term for a motive is a |
| A. | Action |
| B. | Need |
| C. | Cue |
| D. | Drive |
| Answer» E. | |
| 382. |
_'s theory of personality is regarded as the cornerstone of modern psychology. |
| A. | Maslow |
| B. | Alfred Adler |
| C. | Sigmund Freud |
| D. | Cattell |
| Answer» D. Cattell | |
| 383. |
According to research , there are four factors that influence consumer buyer behaviour |
| A. | Psychological, personal, social, CRM systems |
| B. | Cultural, organizational, personal,psychological |
| C. | Cultural, social, personal, psychological |
| D. | None of the above |
| Answer» D. None of the above | |
| 384. |
The business marketer normally deals with _____________ than the consumer marketer does. |
| A. | far greater but smaller buyers |
| B. | far greater and larger buyers |
| C. | far fewer but far larger buyers |
| D. | far fewer and smaller buyers |
| Answer» D. far fewer and smaller buyers | |
| 385. |
………………. Is the single factor that best indicates the social class. |
| A. | Time |
| B. | Money |
| C. | Occupation |
| D. | Passion |
| Answer» D. Passion | |
| 386. |
when people buy products relating to their culture, social class & lifestyle they are satisfying _ of mCclellands needs. |
| A. | nAch |
| B. | nPow |
| C. | nApt |
| D. | nAff |
| Answer» E. | |
| 387. |
The consumer can obtain information from any of several sources. If the consumer were to obtain information from handling, examining, or using the product, then the consumer would have obtained the information by using a(n)__________ |
| A. | Personal source. |
| B. | Commercial source. |
| C. | Informative source. |
| D. | Experiential source. |
| Answer» E. | |
| 388. |
The price of the products and services often influence whether _____________ and, if so,which competitive offering is selected |
| A. | Consumers will purchase them at all |
| B. | Consumers see a need to buy |
| C. | Consumers will decide to buy immediately |
| D. | People would recommend the product |
| Answer» B. Consumers see a need to buy | |
| 389. |
product, promotion, price & channel of distribution are a part of _ as a external influence of the consumer decion making process. |
| A. | sociocultural environment |
| B. | demo graphic |
| C. | firms marketing efforts |
| D. | purchase |
| Answer» D. purchase | |
| 390. |
The decision-making unit of a buying organization is called its _____________ all the individuals and units that participate in the business decision-making process. |
| A. | buying center . |
| B. | purchasing center |
| C. | bidding center |
| D. | demand-supply center |
| Answer» B. purchasing center | |
| 391. |
__________________ is the process by which people select, organize, and interpret information to form a meaningful picture of the world. |
| A. | Readiness |
| B. | Selectivity |
| C. | Perception . |
| D. | Motivation |
| Answer» D. Motivation | |
| 392. |
Basic needs such as hunger and thirst are called |
| A. | Physiological needs |
| B. | Social needs |
| C. | Psychological needs |
| D. | Safety needs |
| Answer» B. Social needs | |
| 393. |
If a consumer describes a car as being the “most economical car on the market,” then this descriptor is an ___________ |
| A. | Rule. |
| B. | Attitude. |
| C. | Belief. . |
| D. | Cue. |
| Answer» D. Cue. | |
| 394. |
In large nations, the population is bound to lose a lot of its homogeneity, and thus _________________ arise. |
| A. | Multilingual needs |
| B. | Cultures |
| C. | Subcultures |
| D. | Product adaptation requirements |
| Answer» D. Product adaptation requirements | |
| 395. |
_ is the fifth step of adoption process |
| A. | acculturation |
| B. | adoption |
| C. | enculturation |
| D. | diffusion |
| Answer» C. enculturation | |
| 396. |
In a _______________, the buyer wants to change something about product specifications,prices, terms, or suppliers. |
| A. | habitual re buy |
| B. | straight re buy |
| C. | modified re buy . |
| D. | new task buy |
| Answer» D. new task buy | |
| 397. |
Considering the major influences on business buyer behavior, as shown in a model in thetext, under which influence stage would you expect to find the influences of authority, status, empathy, and persuasiveness? |
| A. | environmental |
| B. | organizational |
| C. | interpersonal . |
| D. | individual |
| Answer» E. | |
| 398. |
___________ develop on the basis of wealth, skills and power. |
| A. | Economical classes |
| B. | Purchasing communities |
| C. | Competitors |
| D. | Social classes. |
| Answer» E. | |
| 399. |
_ are 2nd one to adopt, opinion leaders and consifred to be good source of information. |
| A. | Innovators |
| B. | Early adopters |
| C. | Laggards |
| D. | Late majority |
| Answer» C. Laggards | |
| 400. |
A ___________ is a strong internal stimulus that calls for action. |
| A. | Driv . |
| B. | cue |
| C. | response |
| D. | perception . |
| Answer» B. cue | |