MCQOPTIONS
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MCQOPTIONS
This section includes 449 Mcqs, each offering curated multiple-choice questions to sharpen your Marketing Aptitude knowledge and support exam preparation. Choose a topic below to get started.
| 401. |
Factors such as supplier reputation for repair and servicing capabilities are important criteriafor evaluation at which stage in the business buying process? |
| A. | problem recognition |
| B. | supplier search |
| C. | supplier selection . |
| D. | order-routine specification. |
| Answer» D. order-routine specification. | |
| 402. |
Different social classes tend to have different attitudinal configurations and _______ that influence the behaviour of individual members. |
| A. | Personalities |
| B. | Values |
| C. | Finances |
| D. | Decision makers |
| Answer» C. Finances | |
| 403. |
The theory of motivation that views people as responding to urges that are repressed but never fully under control was developed b ___________ |
| A. | Marshall. |
| B. | Kant. |
| C. | Freu |
| D. | . d. Maslow. |
| Answer» D. . d. Maslow. | |
| 404. |
The place in the business buying behavior model where interpersonal and individual Influences might interact is called the__________ |
| A. | Environment. |
| B. | Response. |
| C. | Stimuli. |
| D. | Buying center. |
| Answer» C. Stimuli. | |
| 405. |
Which of Maslow's needs reflects individuals' desires for status, superiority, self respect, and prestige? |
| A. | safety |
| B. | self-actualization |
| C. | physiological |
| D. | esteem |
| Answer» E. | |
| 406. |
The _________________ is the mental process through which an individual passes fromfirst hearing about an innovation to final adoption. |
| A. | adoption process . |
| B. | consumption process |
| C. | innovation process |
| D. | new product development process |
| Answer» B. consumption process | |
| 407. |
_ function of attitude helps people to adjust to different situations and circumstances |
| A. | knowledge |
| B. | adjustment |
| C. | value expressive function |
| D. | ego defensive function |
| Answer» C. value expressive function | |
| 408. |
_ superego provides guidelines for making judgments. It is the aspect of personality that holds all our moral standards and ideals that we acquire from both parents and society. |
| A. | super ego |
| B. | ego |
| C. | id |
| D. | traits |
| Answer» B. ego | |
| 409. |
___________ puts people into a frame of mind of liking or disliking things, of movingtoward or away from them. |
| A. | A rule |
| B. | An attitude. |
| C. | A belief 00 |
| D. | A cue. |
| Answer» C. A belief 00 | |
| 410. |
_ personalities are not much aware of brands and are more self reliant and independent. |
| A. | detached |
| B. | aggressive |
| C. | Complaint |
| D. | dormant |
| Answer» B. aggressive | |
| 411. |
people desire partying & celebrating together are satisfying _ of mCclellands needs. |
| A. | nAff |
| B. | nAch |
| C. | nPow |
| D. | nApt |
| Answer» B. nAch | |
| 412. |
Marketing strategies are often designed to influence _______________ and lead to profitable exchanges. |
| A. | Consumer decision making . |
| B. | Sales strategies |
| C. | Advertising strategies |
| D. | Export strategies |
| Answer» E. | |
| 413. |
_ is an external influence for a consumer's buying behaviour. |
| A. | attitude |
| B. | motivation |
| C. | subculture |
| D. | feelings |
| Answer» D. feelings | |
| 414. |
Which of Maslow's needs involves the desire for self-fulfillment, to become all that one iscapable of becoming? |
| A. | safety |
| B. | self-actualization |
| C. | physiological |
| D. | belongingness |
| Answer» C. physiological | |
| 415. |
For the marketing manager, social class offers some insights into consumer behavior and is potentially useful as a ___________________. |
| A. | Market research information |
| B. | Market segmentation variable . |
| C. | Source of understanding competition’s strategy |
| D. | Source to predict future trends |
| Answer» B. Market segmentation variable . | |
| 416. |
Need for accomplishment & excellence is a part of _ |
| A. | nApt |
| B. | nAch |
| C. | nPow |
| D. | nApt |
| Answer» C. nPow | |
| 417. |
When demand comes (as it does in the business market) from the demand for consumer goods, this form of demand is called___________ |
| A. | Kinked demand. |
| B. | Inelastic demand. |
| C. | Cyclical dema |
| D. | d. Derived demand. . |
| Answer» E. | |
| 418. |
The stage in the buyer decision process in which the consumer is aroused to search for more information is called____________ |
| A. | Information search. |
| B. | Evaluation of alternatives |
| C. | Search for needs |
| D. | Perceptual search. |
| Answer» B. Evaluation of alternatives | |
| 419. |
All of the following are among the primary differences between a business market and a consumer market except ____________ |
| A. | Purchase decisions to satisfy needs. . |
| B. | Market structure and demand. |
| C. | The nature of the buying unit. |
| D. | The types of decisions and the decision process involved. |
| Answer» B. Market structure and demand. | |
| 420. |
_______________ describes changes in an individual’s behavior arising from experience. |
| A. | Modeling |
| B. | Motivation |
| C. | Perception |
| D. | Learning . |
| Answer» E. | |
| 421. |
_ signifies the inner psychological characterstics that reflect how a person reacts to his environment. |
| A. | Motivation |
| B. | attitude |
| C. | Personality |
| D. | culture |
| Answer» D. culture | |
| 422. |
_ is defined as defined as a feeling of favorableness or unfavorableness that an individual has towards an object. |
| A. | motivation |
| B. | thoughts |
| C. | attitude |
| D. | actions |
| Answer» D. actions | |
| 423. |
_ consumers prefer description & explaination. |
| A. | picky consumer |
| B. | visualiser |
| C. | Verbeliser |
| D. | brand switcher |
| Answer» D. brand switcher | |
| 424. |
The cultural shift toward _____________ has resulted in more demand for casual clothingand simpler home furnishings. |
| A. | liberal political causes |
| B. | conservative political causes |
| C. | informality. |
| D. | downsizing |
| Answer» D. downsizing | |
| 425. |
_ deals with consumption & possession. |
| A. | identity |
| B. | Consumer materialism |
| C. | individuation |
| D. | culture |
| Answer» C. individuation | |
| 426. |
_ is how consumers see themselves. |
| A. | Ideal self image |
| B. | social self image |
| C. | actual self image |
| D. | self image |
| Answer» D. self image | |
| 427. |
Which of the following would be the best illustration of a sub culture? |
| A. | a religion |
| B. | a group of close friends |
| C. | your university |
| D. | a fraternity or sorority |
| Answer» B. a group of close friends | |
| 428. |
Understanding consumer buying behavior is not easy. The answers are often locked deep within the consumer’s head. The central question for marketers is: |
| A. | How much money is the consumer willing to spend? |
| B. | How much does the consumer need the product being offered for sale? |
| C. | How much does a discount or a coupon affect the purchase rate? |
| D. | How do consumers respond to various marketing efforts the company might use? |
| Answer» E. | |
| 429. |
Given below are two statements, one labeled as Assertion (A) and the other labeled as Reason (R) Read the statements and choose the correct answer using the code given below.Assertion (A): Purchase decisions are not based on how customers perceive prices but on the marketer’s stated price.Reason(R): Customers may have a lower price threshold, below which prices signal inferior or unacceptable quality, and an upper price threshold where the product appears not worth the money. |
| A. | Both (A) and (R) are correct and (R) is the right explanation of (A) |
| B. | Both (A) and (R) are correct but (R) is not the right explanation of (A) |
| C. | Both (A) and (R) are incorrect |
| D. | (A) Is incorrect but (R) is correct |
| Answer» E. | |
| 430. |
On which of the following assumptions, the theory of consumer behaviour on cardinal utility approach is NOT based? 1. Consumer is rational2. Limited money income of the consumer3. Maximization of total satisfaction4. Diminishing marginal utility of money |
| A. | 1 |
| B. | 2 |
| C. | 3 |
| D. | 4 |
| Answer» E. | |
| 431. |
Cardinal utility analysis of consumer's behaviour is based on which combination of the following assumptions:(i) Utility is measurable in terms of cardinal number.(ii) Constancy of the marginal utility of money(iii) Utilities of different goods are interdependent(iv) Gossen's first law of consumptionChoose the correct answer from the code given below: |
| A. | Only (i) and (ii) |
| B. | Only (i), (ii) and (iv) |
| C. | Only (ii), (iii) and (iv) |
| D. | Only (iii) and (iv) |
| Answer» C. Only (ii), (iii) and (iv) | |
| 432. |
34% of the customers who fall in one of the categories of diffusion process who are deliberate customers to accept an innovation just before the average adopter in a social system. Such customers who are above average in social and economic measures, rely quite a bit on advertisements and salesmen are known as : |
| A. | Early Adopters |
| B. | Early Majority |
| C. | Late Majority |
| D. | Late Adopters |
| Answer» C. Late Majority | |
| 433. |
Consumer behaviour does NOT consist which of the following activities? |
| A. | Obtaining |
| B. | Consuming |
| C. | Disposition |
| D. | Producing |
| Answer» E. | |
| 434. |
Consumer rationality in business economics is collective manifestation of which of the following assumptions? (A) Non-Satiation(B) Clarity of preferences(C) Divisibility of goods and Services (D) Economic selfish motive(E) Possession of information Choose the most appropriate answer from the options given below: |
| A. | (A), (B) and (D) only |
| B. | (A), (C) and (E) only |
| C. | (A), (B), (C) and (D) only |
| D. | (A), (B), (D) and (E) only |
| Answer» E. | |
| 435. |
Assertion A): U-shaped long-run average cost curve is based on the assumption that economies of scale prevails at small levels of production and diseconomies of scale prevails at larger level of production.Reason R): Decreasing returns to scale arises primarily because as the scale of operation increases, it becomes even more difficult to manage the firm effectively.In the context of the above two statements, which one of the following codes is correct? |
| A. | Both A) and R) are correct and R) is the right explanation of A) |
| B. | Both A) and R) are correct and R) is not the right explanation of A) |
| C. | is correct and R) is not incorrect |
| D. | Both A) and R) are incorrect |
| Answer» C. is correct and R) is not incorrect | |
| 436. |
In the case consumers equilibrium to be explained through an ordinal approach, when there are two commodities with their prices given and with limited income of the consumer, the following information is required: a) Price line / budget lineb) Indifference mapc) Point of tangency between IC and budget lined) Equality of the slopes of IC and budget line Arrange the information required in the correct sequence and choose the right option from those below |
| A. | → d) → a) → c) |
| B. | → a) → d) → c) |
| C. | → d) → b) → c) |
| D. | → b) → c) → d) |
| Answer» C. → d) → b) → c) | |
| 437. |
Which is psychological buying motives? |
| A. | Sleeping |
| B. | Hungry |
| C. | Thirst |
| D. | Rest |
| E. | All of these |
| Answer» C. Thirst | |
| 438. |
Which of the following is feature of buying behavior of Indian consumer? |
| A. | Changing consumption pattern |
| B. | Trademark consciousness |
| C. | Bargaining |
| D. | All of these |
| E. | None of these |
| Answer» E. None of these | |
| 439. |
Buyer Resistance can be overcome by ? [PNB Clerk 2010] |
| A. | Cordial relation between buyer and seller |
| B. | Good negotiation |
| C. | Persuasive Communication |
| D. | Good after sales service |
| E. | All of these |
| Answer» E. All of these | |
| 440. |
In the model of buying behaviour the marketing stimuli include |
| A. | product |
| B. | price |
| C. | place |
| D. | promotion |
| E. | All of these |
| Answer» F. | |
| 441. |
Which of the following is/are stage/stages in consumer buying process? |
| A. | Problem recognition |
| B. | Information search |
| C. | Evaluation of alternatives |
| D. | Purchase and post purchase decision |
| E. | All of the above |
| Answer» F. | |
| 442. |
Needs differ from wants because |
| A. | wants are socialised manifestation of underlying needs |
| B. | needs and historical wants are about the future |
| C. | needs and wants are exactly the same |
| D. | All of the above |
| E. | None of the above |
| Answer» B. needs and historical wants are about the future | |
| 443. |
A consumer's buying behaviour is influenced which of the following factors? |
| A. | Cultural factor |
| B. | Social factor |
| C. | Personal factor |
| D. | Psychological factor |
| E. | All of these |
| Answer» F. | |
| 444. |
Organisational consumer of the bank is |
| A. | a firm |
| B. | a corporate body |
| C. | an industry or trust or school |
| D. | All of the above |
| E. | None of the above |
| Answer» E. None of the above | |
| 445. |
Buyer resistance means? [BOB EO. 2011] |
| A. | Buyer interest in the product being sold |
| B. | Buyer fighting with the seller |
| C. | Buyer's hesitation in buying the product |
| D. | Buyer becoming a seller |
| E. | Buyer buying the product |
| Answer» D. Buyer becoming a seller | |
| 446. |
A prospect means? [BOB EO. 2011] |
| A. | A rude person |
| B. | A polite person |
| C. | A likely buyer |
| D. | a religious head |
| E. | A team leader |
| Answer» D. a religious head | |
| 447. |
Organizational customer of the bank is? |
| A. | A corporate body |
| B. | An industry |
| C. | A firm |
| D. | All of these |
| E. | None of these |
| Answer» E. None of these | |
| 448. |
Buyer resistance in a sales deal can be overcome by means of ? |
| A. | Lengthy sales talk |
| B. | Confusing sales talk |
| C. | IT jargons |
| D. | Perseverance |
| E. | Arguing Skills |
| Answer» E. Arguing Skills | |
| 449. |
A situation in which consumer purchases are unplanned is called ?[SBI clerk, 2012] |
| A. | Latent demand |
| B. | Impulse buying |
| C. | Irregular demand |
| D. | Unwholesome buying |
| E. | None of these |
| Answer» C. Irregular demand | |