MCQOPTIONS
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MCQOPTIONS
This section includes 449 Mcqs, each offering curated multiple-choice questions to sharpen your Marketing Aptitude knowledge and support exam preparation. Choose a topic below to get started.
| 251. |
The buying process can be triggered by a(n) __________ when one of the person’s normal needs—hunger, thirst, sex—rises to a level high enough to become a drive. |
| A. | awareness |
| B. | external stimuli |
| C. | internal stimuli . |
| D. | experiential motivation. |
| Answer» D. experiential motivation. | |
| 252. |
According to Horney, _ personalities move against others. |
| A. | detached |
| B. | Complaint |
| C. | Aggressive |
| D. | dormant |
| Answer» D. dormant | |
| 253. |
In family decision making, _ are those family members who actually buy a particular product or service. |
| A. | buyers |
| B. | Gatekeepers |
| C. | buyers |
| D. | users |
| Answer» B. Gatekeepers | |
| 254. |
_____________ has become increasingly important for developing a marketing strategy inecent years. |
| A. | Change in consumers’ attitudes |
| B. | Inflation of the dollar |
| C. | The concept and the brand |
| D. | Age groups, such as the teen market, baby boomers, and the mature market A |
| Answer» D. Age groups, such as the teen market, baby boomers, and the mature market A | |
| 255. |
The stage of the business buying process where the buyer describes the characteristics andquantity of the needed item is called ___________ |
| A. | Problem recognition. |
| B. | General need description. . |
| C. | Product specification. |
| D. | Proposal solicitation. |
| Answer» C. Product specification. | |
| 256. |
while in _ stage of FLC the consumer is likely to buy baby food, diapers, chech and cough medication. |
| A. | post parenthood |
| B. | Bachelorhood |
| C. | parenthood |
| D. | dissolution |
| Answer» D. dissolution | |
| 257. |
_____________ has become increasingly important for developing a marketing strategy inrecent years. |
| A. | Change in consumers’ attitudes |
| B. | Inflation of the dollar |
| C. | The concept and the brand |
| D. | Age groups, such as the teen market, baby boomers, and the mature market. |
| Answer» E. | |
| 258. |
_ decision making extensive internal & external information search followed by a complex evaluation of multiple alternatives. |
| A. | primary |
| B. | extended. |
| C. | nominal |
| D. | limited |
| Answer» C. nominal | |
| 259. |
family, social class, culture & subculture are a part of _ as a external influence of the consumer decion making process. |
| A. | sociocultural environment |
| B. | demo graphic |
| C. | sociocultural environment |
| D. | purchase |
| Answer» D. purchase | |
| 260. |
How the consumer processes information to arrive at brand choices occurs during which stage of the buyer decision process? |
| A. | need recognition |
| B. | information search |
| C. | evaluation of alternatives |
| D. | purchase decision |
| Answer» D. purchase decision | |
| 261. |
________________ is one of the most basic influences on an individual’s needs, wants, andbehavior. |
| A. | Brand |
| B. | Culture |
| C. | Product |
| D. | Price |
| Answer» C. Product | |
| 262. |
A major reason for the changing traditional purchasing roles for families is that: |
| A. | The economic conditions are forcing more teens to work. |
| B. | More women than ever hold jobs outside the home. . |
| C. | Children are spending more time on the Web. |
| D. | Men and women now shop together or “shop until you drop” for entertainment |
| Answer» C. Children are spending more time on the Web. | |
| 263. |
The marketing information system begins and ends with ……………. .? |
| A. | Marketing managers |
| B. | Marketing intelligence |
| C. | Information technology |
| D. | consumers |
| Answer» B. Marketing intelligence | |
| 264. |
______________ is(are) a person’s unique psychological characteristics that lead to relatively consistent and lasting responses to his or her own environment. |
| A. | Psychographics |
| B. | Personality . |
| C. | Demographics |
| D. | Lifestyle |
| Answer» C. Demographics | |
| 265. |
Many sub-cultural barriers are decreasing because of mass communication, mass transit,and a ___________________. |
| A. | Decline in the influence of religious values |
| B. | Decline in communal influences |
| C. | Strong awareness of brands in the market |
| D. | Strong awareness of pricing policies in the market. |
| Answer» B. Decline in communal influences | |
| 266. |
_ is when an individual learn about another culture. |
| A. | subculture |
| B. | diffusion |
| C. | acculturation |
| D. | enculturation |
| Answer» D. enculturation | |
| 267. |
Many sub cultural barriers are decreasing because of mass communication, mass transit, and ________________. |
| A. | The rising unemployment situation |
| B. | An influence of political power |
| C. | The use of new technology |
| D. | A decline in the influence of religious values. |
| Answer» D. A decline in the influence of religious values. | |
| 268. |
_ influences diffucion process & is degree to which a new product is capable of being tried on a limited basis. |
| A. | awareness |
| B. | sustanability |
| C. | Triability |
| D. | observability |
| Answer» D. observability | |
| 269. |
Primary reference groups include ________________. |
| A. | College students |
| B. | Office colleagues |
| C. | Family and close friends . |
| D. | Sports groups |
| Answer» C. Family and close friends . | |
| 270. |
According to the buyer decision process suggested in the text, the first stage is characterized as being one of __________ |
| A. | Awareness. |
| B. | Information search. |
| C. | Need recognition. . |
| D. | Demand formulation. |
| Answer» D. Demand formulation. | |
| 271. |
________________ is the stage of business buying where an organization decides on andspecifies the best technical product characteristics for a needed item. |
| A. | Problem recognition |
| B. | General need description |
| C. | Product specification . |
| D. | Proposal solicitation. |
| Answer» D. Proposal solicitation. | |
| 272. |
_ is total product offering & making the product attractive & agreeable eg. Masculine, feminine etc |
| A. | Brand Purification |
| B. | brand positioning |
| C. | Brand personification |
| D. | brand personalisation |
| Answer» D. brand personalisation | |
| 273. |
FLC stands for _ |
| A. | Functional life cycle |
| B. | Family Lifestyle Centre |
| C. | Family Learning Cycle |
| Answer» B. Family Lifestyle Centre | |
| 274. |
Which of the following is not a part of group influence. |
| A. | Social class |
| B. | Social group |
| C. | Reference group |
| D. | Personality |
| Answer» E. | |
| 275. |
_________________ is an approach to cost reduction in which components are studiedcarefully to determine if they can be redesigned, standardized, or made by less costly methods of production. |
| A. | Cost analysis |
| B. | Order analysis |
| C. | Product analysis |
| D. | Value analysis . |
| Answer» E. | |
| 276. |
Remembrance of good points that are related to choose a brand a compared to competingbrand is called |
| A. | Selective attention |
| B. | Selective distortion |
| C. | Selective retention |
| D. | All of the above |
| Answer» D. All of the above | |
| 277. |
According to _, discomfort or dissonance occurs when a consumer holds confusing thoughts about a belief or an attitude object (either before or after the purchase). |
| A. | cognitive resonnance |
| B. | cognitive dissonance theory |
| C. | social dissonance |
| D. | social resonnance |
| Answer» C. social dissonance | |
| 278. |
_________________ refers to the buying behavior of final consumers. |
| A. | Consumer buyer behavior . |
| B. | Target market buying |
| C. | Market segment buying |
| D. | Business buying behavior |
| Answer» B. Target market buying | |
| 279. |
Generally, the consumer’s purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision. These two factors are best described as being: |
| A. | The cost and availability of the product. |
| B. | The attitude of others and the cost of the product. |
| C. | The availability of the product and unexpected situational factors. |
| D. | The attitude of others and unexpected situational factors. . |
| Answer» E. | |
| 280. |
For the marketing manager, social class offers some insights into consumer behavior and ispotentially useful as a ___________________. |
| A. | Market research information |
| B. | Market segmentation variable . |
| C. | Source of understanding competition’s strategy |
| D. | Source to predict future trends |
| Answer» B. Market segmentation variable . | |
| 281. |
The “in” suppliers are most likely to get nervous and feel pressure to put their best footforward in which of the following types of buying situations? |
| A. | modified re buy . |
| B. | new task buying |
| C. | straight re buy |
| D. | indirect re buy |
| Answer» B. new task buying | |
| 282. |
Secondary reference groups include ________________. |
| A. | Family and close friends |
| B. | Sports groups |
| C. | Ethnic and religious groups |
| D. | Fraternal organizations and professional associations . |
| Answer» D. Fraternal organizations and professional associations . | |
| 283. |
That business markets have more buyers involved in the purchase decision is evidence of which of the following characteristic differences between business and consumer markets? |
| A. | market structure and demand |
| B. | the nature of the buying unit . |
| C. | types of decisions made |
| D. | type of decision process itself |
| Answer» C. types of decisions made | |
| 284. |
________________ emphasize(s) that profitable marketing begins with the discovery and understanding of consumer needs and then develops a marketing mix to satisfy these needs. |
| A. | The marketing concept |
| B. | The strategic plan |
| C. | The product influences |
| D. | The price influences. |
| Answer» B. The strategic plan | |
| 285. |
_ influences diffucion process & is degree to which a products benefits of attributes cn be tried of imagined or described to potencial customers. |
| A. | awareness |
| B. | sustanability |
| C. | observability |
| D. | Triability |
| Answer» D. Triability | |
| 286. |
…………… refers to the information a consumer has stored their memory a product or service. |
| A. | Cognitive dissonance |
| B. | Product knowledge |
| C. | Product research |
| D. | Marketing research |
| Answer» C. Product research | |
| 287. |
Consumer protection act was passed in the year |
| A. | 1948 |
| B. | 1968 |
| C. | 1986 |
| D. | 1975 |
| Answer» D. 1975 | |
| 288. |
the level of consumer reaserch is highest in the _ stage. |
| A. | 1st |
| B. | 3rd |
| C. | 2nd |
| D. | 10th |
| Answer» C. 2nd | |
| 289. |
while in _ stage of FLC the consumer is likely to buy basis kitchen equipment, furniture, two wheeler. |
| A. | post parenthood |
| B. | parenthood |
| C. | Bachelorhood |
| D. | dissolution |
| Answer» D. dissolution | |
| 290. |
Which is not marketed by social marketing? |
| A. | Ideas |
| B. | Intangible product |
| C. | Practices |
| D. | Behaviour |
| Answer» C. Practices | |
| 291. |
consumers accept word of mouth suggestions when _ |
| A. | discount is offered |
| B. | a celebrity is endorcing the product |
| C. | products can be tested and tried |
| Answer» E. | |
| 292. |
With respect to adopter categories, the ___________________ are skeptical and they adopt an innovation only after a majority of people have tried it. |
| A. | early adopters |
| B. | early majority |
| C. | late majority . |
| D. | laggards |
| Answer» D. laggards | |
| 293. |
The relationship between the consumer expectations and the products ______________determines whether the buyer is satisfied or dissatisfied with a purchase |
| A. | Perceived performance |
| B. | Brand personality |
| C. | Consumer Market |
| D. | Recognition |
| Answer» B. Brand personality | |
| 294. |
If a company makes products and services for the purpose of reselling or renting them to others at a profit or for use in the production of other products and services, then the company is selling to the__________ |
| A. | Business market. . |
| B. | International market. |
| C. | Consumer market. |
| D. | Private sector market. |
| Answer» B. International market. | |
| 295. |
________________ is one of the most basic influences on an individual’s needs, wants, and behaviour. |
| A. | Brand |
| B. | Culture |
| C. | Product |
| D. | Price |
| Answer» C. Product | |
| 296. |
_ is that complex whole which includes knowledge, belief, art, law, morals, customs and any other capabilities and habits acquired by humans as members of society. |
| A. | personality |
| B. | Culture |
| C. | Attitude |
| D. | Social Class |
| Answer» C. Attitude | |
| 297. |
At the top of Maslow’s hierarchy of needs ( shown as pyramid in the text) are …………….Needs. |
| A. | Esteem |
| B. | Self-actualization |
| C. | Social |
| D. | Safety |
| Answer» C. Social | |
| 298. |
Which of the following is s situation in which consumer behaviour occurs? |
| A. | Communication situation |
| B. | Purchase situation |
| C. | Usage situation |
| D. | All of the above |
| Answer» E. | |
| 299. |
_ are 3rd ones to adopt, they are skeptical about new ideas 7 products. |
| A. | Early adopters |
| B. | Late majority |
| C. | Laggards |
| D. | Innovators |
| Answer» C. Laggards | |
| 300. |
According to the stimulus-response model of buyer behavior , the place where consumers processmarketing stimuli prior to making purchase decision is called_______________ |
| A. | Consumer’s value chain. |
| B. | Consumer’s cognitive schema. |
| C. | Consumer’s black box. . |
| D. | Consumer’s thoughts-emotions network. |
| Answer» D. Consumer’s thoughts-emotions network. | |