MCQOPTIONS
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MCQOPTIONS
This section includes 171 Mcqs, each offering curated multiple-choice questions to sharpen your Bachelor of Business Administration (BBA) knowledge and support exam preparation. Choose a topic below to get started.
| 151. |
GE is ___________. |
| A. | geo effect. |
| B. | general electric. |
| C. | general effect. |
| D. | geo energy. |
| Answer» C. general effect. | |
| 152. |
Handwritten posters in the sixteenth and seventeenth century which are considered to be forerunners of advertising are known as |
| A. | billboards |
| B. | siquis. |
| C. | posters |
| D. | pamphlets |
| Answer» C. posters | |
| 153. |
B2C is __________. |
| A. | brand to consumers. |
| B. | business to consumers. |
| C. | brand to compete. |
| D. | brand to customers. |
| Answer» C. brand to compete. | |
| 154. |
B2B is _________. |
| A. | business to business. |
| B. | brand to business. |
| C. | business to brand. |
| D. | brand to brand. |
| Answer» B. brand to business. | |
| 155. |
_________firm valuates marketing communication idea and tests their effectiveness. |
| A. | pr. |
| B. | research. |
| C. | internet. |
| D. | advertise. |
| Answer» C. internet. | |
| 156. |
________firms specialize in e-commerce and interactive media. |
| A. | pr. |
| B. | marketing. |
| C. | internet. |
| D. | ad. |
| Answer» D. ad. | |
| 157. |
___________ is a container and conveyor of information. |
| A. | packaging. |
| B. | personal selling. |
| C. | publicity. |
| D. | sales promotion. |
| Answer» B. personal selling. | |
| 158. |
________ forms counsel companies about public opinion and has to manage their relationship with various stakeholders |
| A. | marketing. |
| B. | advertising. |
| C. | pr. |
| D. | creative. |
| Answer» D. creative. | |
| 159. |
___________firms offer graphic design services for all brands and for all media forms. |
| A. | call center. |
| B. | design studios. |
| C. | production houses. |
| D. | internet companies. |
| Answer» C. production houses. | |
| 160. |
Institutional and ideas advertising are designed to create a favorable ___________and acceptability. |
| A. | demand |
| B. | attitude |
| C. | awareness |
| D. | opinion |
| Answer» C. awareness | |
| 161. |
A special magazine advertising section in which ads are interpersed with related editorial material foussing on a single theme is known as |
| A. | advertorial |
| B. | editorial |
| C. | campaign |
| D. | billboard |
| Answer» B. editorial | |
| 162. |
A message schedule that combines the steady pattern of continuity with intermittent periods of intense advertising activity is called |
| A. | flighting |
| B. | pulsing |
| C. | puffery . |
| D. | morphing. |
| Answer» B. pulsing | |
| 163. |
________helps to improve the understanding of consumers and to identify the most appropriate audiences or clients marketing communication messages. |
| A. | media. |
| B. | research. |
| C. | ads. |
| D. | marketing. |
| Answer» C. ads. | |
| 164. |
Who oversee the logistics and cost of producing radio and tv commercials? |
| A. | directors. |
| B. | producers. |
| C. | . actors. |
| D. | editors. |
| Answer» C. . actors. | |
| 165. |
Who controls the flow of work through the approval and production process? |
| A. | traffic manager. |
| B. | media manager. |
| C. | free lancer. |
| D. | creative director. |
| Answer» B. media manager. | |
| 166. |
Who develop the verbal brand message? |
| A. | designers. |
| B. | directors. |
| C. | copy writers |
| D. | creative directors. |
| Answer» D. creative directors. | |
| 167. |
_________manage a company's brand and product line. |
| A. | brand assistants. |
| B. | brand executives. |
| C. | brand managers. |
| D. | brand associate. |
| Answer» D. brand associate. | |
| 168. |
________is a departments within a company that is responsible for producing some or all of that company's marketing communication. |
| A. | full-service agency. |
| B. | in-house agency. |
| C. | marketing agency. |
| D. | pr agency. |
| Answer» B. in-house agency. | |
| 169. |
E-tailing refers to ----. |
| A. | sale of electronic items in a store. |
| B. | catalog shopping. |
| C. | music store. |
| D. | retailing shopping using the inter. |
| Answer» E. | |
| 170. |
The factor leading to the growth of retailing is ----. |
| A. | changing consumer trends |
| B. | technology. |
| C. | demographics. |
| D. | all the above. |
| Answer» E. | |
| 171. |
With the help of-------a retailer pays an outsider party to undertake one or more of its operating functions |
| A. | outsourcing. |
| B. | credit management |
| C. | computerization. |
| D. | none of these. |
| Answer» B. credit management | |