MCQOPTIONS
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MCQOPTIONS
This section includes 171 Mcqs, each offering curated multiple-choice questions to sharpen your Bachelor of Business Administration (BBA) knowledge and support exam preparation. Choose a topic below to get started.
| 101. |
Positioning is a concept given by |
| A. | al ries and jack trout |
| B. | rooser reeves |
| C. | alex osborn |
| D. | abraham maslow |
| Answer» B. rooser reeves | |
| 102. |
Which of the following are agency personnel who undertake investigate to support a campaign? |
| A. | research manager. |
| B. | account manager. |
| C. | media director. |
| D. | account planner. |
| Answer» D. account planner. | |
| 103. |
Television advertising that include a telephone numeral for ordering is an example of__________. |
| A. | direct-response advertising. |
| B. | telemarketing. |
| C. | straight mail. |
| D. | teleconference. |
| Answer» B. telemarketing. | |
| 104. |
Lintas and Mudra communications, started as ______________of Hindustan Unilever Ltd., and Reliance, respectively. |
| A. | full service |
| B. | house agencies |
| C. | a la carte agencies |
| D. | medium agency |
| Answer» C. a la carte agencies | |
| 105. |
Create services are two pronged, and involve copywriting and ____________ |
| A. | account planning |
| B. | branding |
| C. | media planning |
| D. | graphics |
| Answer» E. | |
| 106. |
Infomercials often look like other types of television shows, including ________. |
| A. | news shows. |
| B. | live, audience-participation shows. |
| C. | reality shows. |
| D. | talk shows. |
| Answer» B. live, audience-participation shows. | |
| 107. |
The first printed advertisements were single sheets, printed on one side, that nowadays would be called_________. |
| A. | barrages. |
| B. | fliers. |
| C. | flights. |
| D. | brochures. |
| Answer» C. flights. | |
| 108. |
Core brand values should be predictable via________. |
| A. | consistent messages. |
| B. | conservative messages. |
| C. | contradictory messages. |
| D. | conflicting messages. |
| Answer» B. conservative messages. | |
| 109. |
Drawings of a series of sequential frames to indicate the conception of a television commercial is known as |
| A. | sequences |
| B. | story board |
| C. | frames |
| D. | copy |
| Answer» C. frames | |
| 110. |
_____________ is the measurements which are based on respondents who either say with assurance that they have looked into a given magazine. |
| A. | exposure. |
| B. | lights. |
| C. | depth of field. |
| D. | focus. |
| Answer» B. lights. | |
| 111. |
____________ is used in outdoor advertising to refer to the number of billboards used in one display. |
| A. | depth. |
| B. | facing. |
| C. | changing. |
| D. | exposure. |
| Answer» C. changing. | |
| 112. |
____________ is a reduction from regular rates when advertising contracts to use quantities of advertising. |
| A. | discount. |
| B. | allowance. |
| C. | valuation. |
| D. | correction. |
| Answer» B. allowance. | |
| 113. |
PACT principles of advertising was given by |
| A. | david ogilvy |
| B. | russel.h. colley |
| C. | roosser reeves |
| D. | j walter thompson |
| Answer» C. roosser reeves | |
| 114. |
The creative point in advertising where the search for a "big idea " takes pace is known as |
| A. | ideation |
| B. | conceptualisation. |
| C. | visualisation |
| D. | promotion |
| Answer» D. promotion | |
| 115. |
____________ is a period of time during which there is no advertising activity. |
| A. | down link. |
| B. | duplication. |
| C. | hiatus. |
| D. | imprint. |
| Answer» D. imprint. | |
| 116. |
______________ is a regular program sponsored by only one advertiser. |
| A. | program sponsorship. |
| B. | franchise. |
| C. | half program. |
| D. | full program sponsorship. |
| Answer» E. | |
| 117. |
____________ is an extended degree of consumer awareness of an advertisement within a specific media. |
| A. | impact. |
| B. | alternate. |
| C. | choice. |
| D. | impression. |
| Answer» B. alternate. | |
| 118. |
____________ is an array of reach according to the level of frequency delivered to each group. |
| A. | frequency period |
| B. | frequency distribution |
| C. | frequency channel |
| D. | frequency time |
| Answer» C. frequency channel | |
| 119. |
What is AIDA? |
| A. | advertisement, interest, demand, acquire. |
| B. | action, interest, desire, attention. |
| C. | attraction, interest, desire, attention. |
| D. | attention, interest, desire, action. |
| Answer» E. | |
| 120. |
Head & Shoulders is a power brand from _________. |
| A. | p&g. |
| B. | unilever. |
| C. | johnson & johnson. |
| D. | cavinkare. |
| Answer» B. unilever. | |
| 121. |
Which of the following is NOT a requirement for setting advertising objectives? |
| A. | objectives must specify the amount of change. |
| B. | objectives must be realistic. |
| C. | objectives must be stated in terms of profits. |
| D. | objectives must be clear and in writing. |
| Answer» D. objectives must be clear and in writing. | |
| 122. |
A black and white photographic print of the final artwork used to replicate the advertisement is called _____________. |
| A. | artwork. |
| B. | copy. |
| C. | layout. |
| D. | bromide. |
| Answer» E. | |
| 123. |
The blank space between margins of facing pages of a publication is ______. |
| A. | folds. |
| B. | gutter. |
| C. | splits. |
| D. | inches. |
| Answer» C. splits. | |
| 124. |
Any printed material sent through the mail directly to prospective customers is known as________. |
| A. | direct mail advertising. |
| B. | online advertising. |
| C. | web advertising. |
| D. | attachments. |
| Answer» B. online advertising. | |
| 125. |
Generic advertising, also known as _______________demand advertising. |
| A. | secondary |
| B. | primary |
| C. | tertiary |
| D. | exclusive |
| Answer» C. tertiary | |
| 126. |
_______ is the esteem that a company or brand has in the eyes of its stakeholders. |
| A. | respect. |
| B. | reputation. |
| C. | award. |
| D. | brand. |
| Answer» C. award. | |
| 127. |
_______ is copy strip added over a poster advertisement. |
| A. | snipe. |
| B. | split. |
| C. | by-line. |
| D. | caption. |
| Answer» B. split. | |
| 128. |
________ is the ads that bound into the magazine that are printed on heavier paper than the rest of the magazine. |
| A. | gate-folds. |
| B. | pop-ups. |
| C. | tip-ins. |
| D. | strips. |
| Answer» D. strips. | |
| 129. |
_________ is two or more oversize pages that fold out from the magazine. |
| A. | gate-folds. |
| B. | pop-ups. |
| C. | pop-unders. |
| D. | strips. |
| Answer» B. pop-ups. | |
| 130. |
Legend is another name for |
| A. | caption. |
| B. | slogan |
| C. | title |
| D. | logo. |
| Answer» B. slogan | |
| 131. |
Dividing the market based on age, income, gender, educational qualification is known as |
| A. | branding |
| B. | demography. |
| C. | targetting |
| D. | positioning |
| Answer» C. targetting | |
| 132. |
________ contains the published rates and ad space availability for a particular media such as a web site. |
| A. | rate card. |
| B. | data card. |
| C. | guarantee card. |
| D. | privilege card. |
| Answer» B. data card. | |
| 133. |
. _______ is a series of key visuals and accomplishing dialogue that explains a TV commercial. |
| A. | video script. |
| B. | audio script. |
| C. | story board. |
| D. | frames. |
| Answer» D. frames. | |
| 134. |
________ is also called as logo. |
| A. | signature. |
| B. | tagline. |
| C. | captions. |
| D. | design. |
| Answer» B. tagline. | |
| 135. |
__________ is short songs that deliver a brand story in an easy-to-sing format. |
| A. | melody. |
| B. | jingles. |
| C. | rap. |
| D. | jazz. |
| Answer» C. rap. | |
| 136. |
_________ is copy in a type size larger than that of the body copy and meant to entice readers into reading the body copy. |
| A. | body copy. |
| B. | display copy. |
| C. | caption. |
| D. | headline. |
| Answer» C. caption. | |
| 137. |
___________ are verbal explanations of visuals. |
| A. | captions |
| B. | call-outs |
| C. | tag-line |
| D. | signature |
| Answer» B. call-outs | |
| 138. |
_______ is a clever phrase that serves as a reminder of a brand, company image, or campaign theme. |
| A. | caption |
| B. | body copy |
| C. | display copy |
| D. | slogan |
| Answer» E. | |
| 139. |
________is two way communication that sends and receives messages from customers and other |
| A. | hyper activity |
| B. | interactivity |
| C. | interoperability |
| D. | dialogue |
| Answer» C. interoperability | |
| 140. |
Surrogate advertising refers to the strategy used by companies and advertisers to promote a product________________ |
| A. | clandestinely |
| B. | directly |
| C. | ethically |
| D. | favorably |
| Answer» B. directly | |
| 141. |
__________ is the application of an established brand name to new product offerings. |
| A. | brand extension. |
| B. | brand image. |
| C. | brand identity. |
| D. | brand community. |
| Answer» B. brand image. | |
| 142. |
___________is the collections of customers who own the same brand ad enjoy talking to each other, sharing and solving brand related problems. |
| A. | brand community. |
| B. | community network. |
| C. | social network. |
| D. | brand network. |
| Answer» B. community network. | |
| 143. |
___________is the degree of attachment that customers have to a brand as expressed by repeat purchases. |
| A. | brand community. |
| B. | brand loyalty. |
| C. | brand image. |
| D. | brand identity. |
| Answer» C. brand image. | |
| 144. |
The literal meaning of trademark is ___________. |
| A. | matter of a trade. |
| B. | mark of a trade. |
| C. | master of trade. |
| D. | minister of trade. |
| Answer» C. master of trade. | |
| 145. |
___________ is a visualization technique that indicates how customers perceive competing brands. |
| A. | repositioning. |
| B. | perceptual mapping. |
| C. | brand identification. |
| D. | brand positioning. |
| Answer» C. brand identification. | |
| 146. |
________is the process of creating a brand image that engages the heart and minds of customers. |
| A. | planning. |
| B. | branding. |
| C. | promoting. |
| D. | selling. |
| Answer» C. promoting. | |
| 147. |
__________are distinctive graphic designs used to communicate a product, company, or organization identity. |
| A. | captions. |
| B. | copy. |
| C. | logos. |
| D. | design. |
| Answer» D. design. | |
| 148. |
____________are advantages that allow a product to satisfy customers needs wants or desires. |
| A. | benefits. |
| B. | prices. |
| C. | brands. |
| D. | offers. |
| Answer» B. prices. | |
| 149. |
. ________ is a series of interaction between customers and a company over a time. |
| A. | customer service. |
| B. | client service. |
| C. | customer relationship. |
| D. | client relationship. |
| Answer» D. client relationship. | |
| 150. |
_____________________is defined as a communication that aims at raising money from primary or secondary markets. |
| A. | advocacy advertising |
| B. | generic advertising |
| C. | financial advertising |
| D. | surrogate advertising |
| Answer» D. surrogate advertising | |