MCQOPTIONS
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				| 1. | 
                                    The comparison of brands attributes and elimination of attributes with minimum acceptable cutoffs by the customer is classified as | 
                            
| A. | lexicographic heuristics | 
| B. | eliminating-by-acceptance heuristic | 
| C. | heuristics | 
| D. | conjunctive heuristic | 
| Answer» C. heuristics | |