MCQOPTIONS
 Saved Bookmarks
				| 1. | 
                                    At the final level of planning products, the planners turn the actual product into | 
                            
| A. | augmented product | 
| B. | de-augmented product | 
| C. | core customer value | 
| D. | customer driven strategy | 
| Answer» B. de-augmented product | |