MCQOPTIONS
Saved Bookmarks
MCQOPTIONS
This section includes 657 Mcqs, each offering curated multiple-choice questions to sharpen your Testing Subject knowledge and support exam preparation. Choose a topic below to get started.
| 1. |
Services are typically produced and consumed simultaneously. This is an example of the ________ characteristic of services.%! |
| A. | Intangibility |
| B. | Variability |
| C. | Inseparability |
| D. | Simultaneously |
| E. | Perishability |
| Answer» E. Perishability | |
| 2. |
All of the following are examples of services EXCEPT:%! |
| A. | Banking |
| B. | Hotels and motels |
| C. | Tax preparation |
| D. | Computer software |
| Answer» B. Hotels and motels | |
| 3. |
Distinct characteristic of services is_____________%! |
| A. | Intangibility |
| B. | Inseparability |
| C. | Variability |
| D. | Perishability |
| Answer» B. Inseparability | |
| 4. |
A ____________ is a form of product that consists of activities, benefits, or satisfactions offered for sale that are essentially intangible and do not result in the ownership of anything.%! |
| A. | Service |
| B. | Demand |
| C. | Need |
| D. | Physical object |
| Answer» C. Need | |
| 5. |
Which product is MOST likely to be purchased through routine decision making?%! |
| A. | Television set |
| B. | Soft drink |
| C. | Shirt |
| D. | Car |
| Answer» C. Shirt | |
| 6. |
Which of the following is NOT considered a type of reseller?%! |
| A. | Wholesaler |
| B. | Retailer |
| C. | Manufacturer |
| D. | Distributor |
| Answer» D. Distributor | |
| 7. |
Bread and milk are which kind of products?%! |
| A. | Specialty Products |
| B. | Convenience products |
| C. | Shopping products |
| D. | Unsought products |
| Answer» C. Shopping products | |
| 8. |
The factors such as the buyer’s age, life-cycle stage, occupation, economic situation, lifestyle, personality and self-concept that influences buyer’s decisions refers to which one of the following characteristic?%! |
| A. | Personal characteristics |
| B. | Psychological characteristics |
| C. | behavioral characteristics |
| D. | Demographical characteristics |
| Answer» E. | |
| 9. |
The way in which the product is delivered to meet the customers' needs refers to:%! |
| A. | New product concepts and improvements |
| B. | Selling |
| C. | Advertising and promotion activities |
| D. | Place or distribution activities |
| Answer» E. | |
| 10. |
Which of the following is NOT consistent with a manager having a marketing orientation?%! |
| A. | Inventory levels are set with customer requirements and costs in mind |
| B. | Customer relationship focuses on customer satisfaction before and after sale, leading to a profitable long-run relationship |
| C. | Focus of advertising is on product features and how products are made |
| D. | Packaging is designed for customer convenience and as a selling tool |
| Answer» D. Packaging is designed for customer convenience and as a selling tool | |
| 11. |
The consumer’s estimate of the product’s overall capacity to satisfy his or her needs is called:%! |
| A. | Product Cost |
| B. | Product Value |
| C. | Product need |
| D. | Product Satisfaction |
| Answer» C. Product need | |
| 12. |
Which of the following is not an element of the marketing mix?%! |
| A. | Distribution |
| B. | Product |
| C. | Target market |
| D. | Pricing |
| Answer» D. Pricing | |
| 13. |
Advertising appropriations are largest for which type of product?%! |
| A. | Industrial products |
| B. | Convenience goods |
| C. | High-priced products |
| D. | Specialty goods |
| Answer» C. High-priced products | |
| 14. |
Which of the following firm’s emphasis on product’s benefits to the customers rather than on product attributes?%! |
| A. | Product oriented |
| B. | Market oriented |
| C. | Sales oriented |
| D. | Production oriented |
| Answer» C. Sales oriented | |
| 15. |
How do consumers respond to various marketing efforts the company might use? What is a starting point of a buyer’s behavior?%! |
| A. | Belief |
| B. | Subculture |
| C. | Post purchase feeling |
| D. | Stimulus-response Model |
| Answer» E. | |
| 16. |
You purchase cleaning supplies for your custodial help regularly. It is showing which buying situation?%! |
| A. | Modified rebuy |
| B. | Straight rebuy |
| C. | Modified straight rebuy |
| D. | Consumer buy |
| Answer» C. Modified straight rebuy | |
| 17. |
*$_Which of the following is NOT considered a type of reseller?? |
| A. | Wholesaler |
| B. | Retailer |
| C. | Manufacturer |
| D. | Distributor |
| Answer» D. Distributor | |
| 18. |
*$_Which of the following is NOT consistent with a manager having a marketing orientation?? |
| A. | Inventory levels are set with customer requirements and costs in mind |
| B. | Customer relationship focuses on customer satisfaction before and after sale, leading to a profitable long-run relationship |
| C. | Focus of advertising is on product features and how products are made |
| D. | Packaging is designed for customer convenience and as a selling tool |
| Answer» D. Packaging is designed for customer convenience and as a selling tool | |
| 19. |
*$_The way in which the product is delivered to meet the customers' needs refers to:? |
| A. | New product concepts and improvements |
| B. | Selling |
| C. | Advertising and promotion activities |
| D. | Place or distribution activities |
| Answer» E. | |
| 20. |
*$_Bread and milk are which kind of products?? |
| A. | Specialty Products |
| B. | Convenience products |
| C. | Shopping products |
| D. | Unsought products |
| Answer» C. Shopping products | |
| 21. |
*$_You purchase cleaning supplies for your custodial help regularly. It is showing which buying situation?? |
| A. | Modified rebuy |
| B. | Straight rebuy |
| C. | Modified straight rebuy |
| D. | Consumer buy |
| Answer» C. Modified straight rebuy | |
| 22. |
*$_How do consumers respond to various marketing efforts the company might use? What is a starting point of a buyer’s behavior?? |
| A. | Belief |
| B. | Subculture |
| C. | Post purchase feeling |
| D. | Stimulus-response Model |
| Answer» E. | |
| 23. |
*$_The factors such as the buyer’s age, life-cycle stage, occupation, economic situation, lifestyle, personality and self-concept that influences buyer’s decisions refers to which one of the following characteristic?? |
| A. | Personal characteristics |
| B. | Psychological characteristics |
| C. | behavioral characteristics |
| D. | Demographical characteristics |
| Answer» E. | |
| 24. |
*$_During a service recovery effort, the employee was very empathetic to the customer’s plight and agreed to replace the defective product. However, it took three months for the replacement product to show up which was much later than the customer had anticipated. As a result, the recovery effort violated the customer’s ___________ justice need.? |
| A. | social |
| B. | procedural |
| C. | interactional |
| D. | distributive |
| Answer» C. interactional | |
| 25. |
*$_How many type of price discriminations are there?? |
| A. | 1 |
| B. | 3 |
| C. | 2 |
| D. | 4 |
| Answer» C. 2 | |
| 26. |
*$___________ are the only service distributors which o not require direct human interactions.? |
| A. | Electronic channels |
| B. | SSTS |
| C. | Direct service channels |
| D. | Speculative channels |
| Answer» B. SSTS | |
| 27. |
*$_In a services context, distribution embraces all of the following elements EXCEPT ___________.? |
| A. | core services flow |
| B. | product flow |
| C. | information and promotion flow |
| D. | negotiation flow |
| Answer» B. product flow | |
| 28. |
*$_Which of the following is not an element of the marketing mix?? |
| A. | Distribution |
| B. | Product |
| C. | Target market |
| D. | Pricing |
| Answer» D. Pricing | |
| 29. |
*$_Advertising appropriations are largest for which type of product?? |
| A. | Industrial products |
| B. | Convenience goods |
| C. | High-priced products |
| D. | Specialty goods |
| Answer» C. High-priced products | |
| 30. |
*$_Which of the following firm’s emphasis on product’s benefits to the customers rather than on product attributes?? |
| A. | Product oriented |
| B. | Market oriented |
| C. | Sales oriented |
| D. | Production oriented |
| Answer» C. Sales oriented | |
| 31. |
*$_The consumer’s estimate of the product’s overall capacity to satisfy his or her needs is called:? |
| A. | Product Cost |
| B. | Product Value |
| C. | Product need |
| D. | Product Satisfaction |
| Answer» C. Product need | |
| 32. |
*/*_The ________ concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization’s products.? |
| A. | Production |
| B. | Selling |
| C. | Marketing |
| D. | Holistic marketing |
| Answer» C. Marketing | |
| 33. |
*/*_You are planning to install a steel manufacturing plant in your city. For that purpose you want to have a supplier who supplies you the steel in raw form for manufacturing. Here supplier supplies you which of the following form of industrial product?? |
| A. | Material and parts |
| B. | Capital items |
| C. | Supplies and services |
| D. | None of the given options |
| Answer» B. Capital items | |
| 34. |
*/*_Distribution of product to get it in the marks refers to which of the following activities?? |
| A. | Selling Activities |
| B. | Advertising activities |
| C. | Promotion Activities |
| D. | Place or distribution activities |
| Answer» E. | |
| 35. |
*/*_The ________ refers to the various companies that are involved in moving a product from its manufacturer into the hands of its buyer.? |
| A. | Distribution chain |
| B. | Network chain |
| C. | Supply chain |
| D. | Promotion network |
| Answer» B. Network chain | |
| 36. |
*/*_The ________ holds that the organization’s task is to determine the needs, wants, and interests of target markets and to deliver the desired satisfactions more effectively and efficiently than competitors in a way that preserves or enhances the consumer’s and the society’s well being.? |
| A. | Customer-centred business |
| B. | Focused business model |
| C. | Societal marketing concept |
| D. | Ethically responsible marketing |
| Answer» D. Ethically responsible marketing | |
| 37. |
*/*_When a company distributes its products through a channel structure that includes one or more resellers, this is known as ________.? |
| A. | Indirect marketing |
| B. | Direct marketing |
| C. | Multi-level marketing |
| D. | Integrated marketing |
| Answer» B. Direct marketing | |
| 38. |
*/*_A cluster of complementary goods and services across diverse set of industries is called as ____________.? |
| A. | Market place |
| B. | Meta market |
| C. | Market space |
| D. | Resource Market |
| Answer» C. Market space | |
| 39. |
*/*_Attributes where consumers can evaluate only during or after the consumption process is known as? |
| A. | Credence qualities |
| B. | Experience qualities |
| C. | Search qualities |
| D. | None of the above |
| Answer» C. Search qualities | |
| 40. |
*/*_Compared with low-contact services, customers of high-contact services are more likely to judge service quality on the basis of:? |
| A. | Price of the service |
| B. | Processes used in carrying out the service |
| C. | Intangible outcomes e.g. the performance of an investment portfolio |
| D. | Tangible outcomes |
| Answer» C. Intangible outcomes e.g. the performance of an investment portfolio | |
| 41. |
*/*_All human actors who play a part in service delivery and thus influence the buyers perceptions: namely, the firms personnel, the customer and other customers in the service environment.? |
| A. | Process |
| B. | Physical environment |
| C. | People |
| D. | Place |
| Answer» D. Place | |
| 42. |
*/*_A consumer contest is an example of _________.? |
| A. | Personal selling |
| B. | Sales promotion |
| C. | Advertising |
| D. | Indirect selling |
| Answer» C. Advertising | |
| 43. |
*/*_Service failures involving problematic customer include _________.? |
| A. | uncooperative customers |
| B. | breaking company policies |
| C. | verbal and physical abuse |
| D. | all of the above |
| Answer» E. | |
| 44. |
*/*_When customer expectations regarding product quality, service quality, and value-based price are met or exceeded, _________ is created.? |
| A. | Customer satisfaction |
| B. | Planning excellence |
| C. | A quality rift |
| D. | A value line |
| Answer» B. Planning excellence | |
| 45. |
*/*_The extended Ps of service marketing mix is:? |
| A. | People, Product, Place |
| B. | Price Physical Evidence, Promotion |
| C. | Physical Environment, Process, People |
| D. | Product, Process, Physical Environment |
| Answer» D. Product, Process, Physical Environment | |
| 46. |
*/*_____________ is defined as communication with large numbers of customers at the same time.? |
| A. | Personal selling |
| B. | Sales promotion |
| C. | Mass selling |
| D. | All of the above |
| Answer» D. All of the above | |
| 47. |
*/*____________ constitutes moderate consumer behavior, but still involves time and effort searching for and comparing alternatives.? |
| A. | Limited decision making |
| B. | Need recognition |
| C. | Routine decision making |
| D. | Post purchase evaluation |
| Answer» B. Need recognition | |
| 48. |
*/*_Which of the following is a name, term, sign, symbol, design, or a combination of these, that identifies that maker or seller of a product or service?? |
| A. | Label |
| B. | Co-brand |
| C. | Brand |
| D. | Product |
| Answer» D. Product | |
| 49. |
*/*_Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need is called a(n):? |
| A. | Idea |
| B. | Demand |
| C. | Product |
| D. | Service |
| Answer» D. Service | |
| 50. |
*/*_Which of the following involves designing and manufacturing the container or wrapper for a product?? |
| A. | Labelling |
| B. | Packaging |
| C. | Branding |
| D. | Product line |
| Answer» C. Branding | |