MCQOPTIONS
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| 1. |
*/*_The ________ holds that the organization’s task is to determine the needs, wants, and interests of target markets and to deliver the desired satisfactions more effectively and efficiently than competitors in a way that preserves or enhances the consumer’s and the society’s well being.? |
| A. | Customer-centred business |
| B. | Focused business model |
| C. | Societal marketing concept |
| D. | Ethically responsible marketing |
| Answer» D. Ethically responsible marketing | |