Which of the following is NOT a requirement for setting advertising ob – McqOptions

MCQOPTIONS

1.	Which of the following is NOT a requirement for setting advertising objectives?
A.	Objectives must be stated in terms of profits.
B.	Objectives must be realistic.
C.	Objectives must be internally consistent.
D.	Objectives must be clear and in writing.
Answer» C. Objectives must be internally consistent.

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