MCQOPTIONS
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| 1. |
The number of customers exposed to the brand is called ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Brand licensing |
| B. | Brand awareness |
| C. | Brand equity |
| D. | Positioning. |
| Answer» C. Brand equity | |