MCQOPTIONS
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| 1. |
‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ is the process of dividing a potential market into distinct sub‐markets of consumers with common needs and characteristics. |
| A. | Market segmentation |
| B. | Positioning |
| C. | Target marketing |
| D. | Direct marketing. |
| Answer» B. Positioning | |