152 + Mcqs in Consumer Behaviour Page 3 McqOptions

101.	What determines whether the buyer is satisfied or dissatisfied with a purchase? The answer lies in the relationship between the consumer s expectations and the product s _____.
A.	perceived performance .
B.	brand personality
C.	recognition
D.	consumer market
Answer» B. brand personality

Discussion

102.	Group, marketing and ______________ determine the initial level of product knowledge as well as change in it.
A.	consumer feedback
B.	situational influences
C.	information available
D.	consumers perceptions
Answer» C. information available

Discussion

103.	___________________ constitutes moderate consumer behaviour, but still involves time and effort searching for and comparing alternatives.
A.	limited decision making .
B.	need recognition
C.	routine decision making
D.	post purchase evaluation
Answer» B. need recognition

Discussion

104.	As a form of a reference group, the _______________ are ones to which the individual wishes to belong.
A.	secondary groups
B.	facilitative groups
C.	primary groups
D.	aspiration groups .
Answer» E.

Discussion

105.	Praveen doesn't really like Chicken fry but when all of his friends ordered chicken fry, he felt that to be part of the gang he needed to buy one for himself. Which situational influence explains Terence's purchase of a grapefruit martini?
A.	its marketing mix
B.	task features
C.	current conditions
D.	social features
Answer» E.

Discussion

106.	Shoppers who care about mall essentials and brand name merchandise are known as ________ shoppers
A.	Brand
B.	Destination
C.	Basic
D.	Enthusiast
Answer» C. Basic

Discussion

107.	If a consumer describes a car as being the most economical car on the market, then this descriptor is an ___________
A.	Rule.
B.	Attitude.
C.	Belief. .
D.	Cue.
Answer» D. Cue.

Discussion

108.	One implication of the ______________ view for marketers is that care must be taken not to raise prepurchase expectations to such a level that the product cannot possibly meet them.
A.	post purchase evaluation .
B.	purchase decision
C.	prepurchase decision
D.	routine decision making
Answer» B. purchase decision

Discussion

109.	Neethu has to purchase a gift for her mother and only has this afternoon to do so because her birthday party is that evening. She's wondering how she will be able get to the mall in time to pick out the perfect gift. This is an illustration of which situation characteristic?
A.	physical features
B.	social surroundings
C.	temporal perspective
D.	task definition
Answer» D. task definition

Discussion

110.	Which of Maslow's needs involves the desire for self-fulfillment, to become all that one is capable of becoming?
A.	safety
B.	self-actualization
C.	physiological
D.	belongingness
Answer» C. physiological

Discussion

111.	All those factors particular to a time and place that do not follow from knowledge of the stable attributes of the consumer and the stimulus and that have an effect on current behaviour are known as _____.
A.	situational influence
B.	motivators
C.	consumption triggers
D.	consumption influencers
Answer» B. motivators

Discussion

112.	People can form different perceptions of the same stimulus because of three perceptual processes. All of the following name these processes except _____.
A.	selective attention
B.	selective distortion
C.	selective attitude .
D.	selective retention about brands.
Answer» D. selective retention about brands.

Discussion

113.	Situational influences that have considerable effect on product and brand choice are ---- --------- , social features, time, task features and current conditions.
A.	physical features .
B.	price
C.	guarantees
D.	packaging
Answer» B. price

Discussion

114.	The practical significance of _____ for marketers is that they can build up demand for a product by associating it with strong drives, using motivating cues, and providing positive reinforcement.
A.	alternative evaluations
B.	social classes
C.	the learning theory .
D.	subcultures
Answer» D. subcultures

Discussion

115.	People can form different perceptions of the same stimulus because of three perceptual processes. These processes are best described as being:
A.	Selective attention, selective distortion, and selective retention. .
B.	Subliminal perception, selective remembrance, selective forgetting.
C.	Closure, modeling, and perceptual screening.
D.	Needs distortion, wants analysis, and perceptual screening.
Answer» B. Subliminal perception, selective remembrance, selective forgetting.

Discussion

116.	A purchase involves many decisions, which include product type, brand, model, ________________ among other factors.
A.	credit facility available
B.	group purchase discount schemes
C.	dealer selection and method of payment .
D.	availability of money
Answer» D. availability of money

Discussion

117.	If a consumer describes a car as being the most economical car on the market, then this descriptor is a(n):
A.	rule.
B.	attitude.
C.	belief. .
D.	cue.
Answer» D. cue.

Discussion

118.	At the top of Maslow s hierarchy of needs ( shown as pyramid in the text) are . Needs.
A.	Esteem
B.	Self-actualization
C.	Social
D.	Safety
Answer» C. Social

Discussion

119.	According to the buyer decision process suggested in the text, the first stage is characterized as being one of __________
A.	Awareness.
B.	Information search.
C.	Need recognition. .
D.	Demand formulation.
Answer» D. Demand formulation.

Discussion

120.	According to the stimulus-response model of buyer behavior , the place where consumers process marketing stimuli prior to making purchase decision is called_______________
A.	Consumer s value chain.
B.	Consumer s cognitive schema.
C.	Consumer s black box. .
D.	Consumer s thoughts-emotions network.
Answer» D. Consumer s thoughts-emotions network.

Discussion

121.	It important for marketers to devise communications that offer _______________, and are placed in media that consumers in the target market are likely to use.
A.	consistent messages about their products .
B.	better pricing
C.	product information to the customers
D.	a new marketing strategy
Answer» B. better pricing

Discussion

122.	Marketing communications play a critical role in informing consumers about ______ including where they can be purchased and in creating favourable images and perceptions.
A.	buying their products
B.	price reductions
C.	products and services .
D.	the advantage over competition
Answer» D. the advantage over competition

Discussion

123.	Remembrance of good points that are related to choose a brand a compared to competing brand is called
A.	Selective attention
B.	Selective distortion
C.	Selective retention
D.	All of the above
Answer» D. All of the above

Discussion

124.	According to the stimulus-response model of buyer behavior , the place where consumers process marketing stimuli prior to making purchase decision is called_______________
A.	Consumer s value chain.
B.	Consumer s cognitive schema.
C.	Consumer s black box. .
D.	Consumer s thoughts-emotions network.
Answer» D. Consumer s thoughts-emotions network.

Discussion

125.	The process by which individuals select, use, or dispose of products to satisfy their needs and wants is known as:
A.	problem recognition
B.	cognitive behaviour
C.	consumer behaviour .
D.	post purchase evaluation
Answer» D. post purchase evaluation

Discussion

126.	A consumer feeling that the brand they have already purchased may not have been the right purchase is experiencing what?
A.	cognitive consistency
B.	foot-in-the-door
C.	the norm of reciprocity
D.	cognitive dissonance .
Answer» E.

Discussion

127.	_____ advertising is when consumers are affected by marketing messages without even knowing it.
A.	alternative evaluation
B.	subliminal .
C.	complex
D.	motive
Answer» C. complex

Discussion

128.	The most effective source that consumers obtain information from is _____ because it legitimizes or evaluates products for the buyer.
A.	commercial
B.	public
C.	experimental
D.	personal . 201. the marketer needs to know about ---------- that is, how the consumer processes information
Answer» E.

Discussion

129.	When consumers are seeking low involvement products, they are unlikely to engage in extensive search, so _______________ is important
A.	Order processing
B.	Order Booking
C.	Ready availability
D.	Information about warranty
Answer» D. Information about warranty

Discussion

130.	When consumers are seeking low-involvement products, they are unlikely to engage in extensive search, so _________________ is important.
A.	order processing
B.	order booking
C.	ready availability .
D.	information about warranty
Answer» D. information about warranty

Discussion

131.	The stage in the buyer decision process in which the consumer is aroused to search for more information is called____________
A.	Information search.
B.	Evaluation of alternatives
C.	Search for needs
D.	Perceptual search.
Answer» B. Evaluation of alternatives

Discussion

132.	Changes in consumer values have been recognized by many business firms that have expanded their emphasis on ____________ products.
A.	Latest technology
B.	Timesaving, convenience-oriented
C.	Health related
D.	Communication.
Answer» C. Health related

Discussion

133.	Factors such as supplier reputation for repair and servicing capabilities are important criteria for evaluation at which stage in the business buying process?
A.	problem recognition
B.	supplier search
C.	supplier selection .
D.	order-routine specification.
Answer» D. order-routine specification.

Discussion

134.	If the purchase is for a high-involvement product, consumers are likely to develop a high degree of ________________ so that they can be confident that the item they purchase is just right for them.
A.	brand loyalty
B.	society
C.	product knowledge .
D.	references
Answer» D. references

Discussion

135.	The decision-making unit of a buying organization is called its _____________ all the individuals and units that participate in the business decision-making process.
A.	buying center .
B.	purchasing center
C.	bidding center
D.	demand-supply center
Answer» B. purchasing center

Discussion

136.	Understanding consumer buying behavior is not easy. The answers are often locked deep within the consumer s head. The central question for marketers is:
A.	How much money is the consumer willing to spend?
B.	How much does the consumer need the product being offered for sale?
C.	How much does a discount or a coupon affect the purchase rate?
D.	How do consumers respond to various marketing efforts the company might use?
Answer» E.

Discussion

137.	People will forget much that they learn. They tend to retain information that supports their attitudes and beliefs. This is called _____.
A.	selective retention .
B.	selective distortion
C.	selective attitude
D.	selective attention
Answer» B. selective distortion

Discussion

138.	If a buying team is asked by the purchasing department to rank the importance of reliability, durability, price, and other attributes of an item, then the team is going through a business buying process stage called:
A.	problem recognition.
B.	general need description. .
C.	product specification.
D.	proposal solicitation.
Answer» C. product specification.

Discussion

139.	If a buying team is asked by the purchasing department to rank the importance of reliability, durability, price, and other attributes of an item, then the team is going through a business buying process stage called____________
A.	Problem recognition.
B.	General need description. .
C.	Product specification.
D.	Proposal solicitation.
Answer» C. Product specification.

Discussion

140.	The stage of the business buying process in which the buyer writes the final order with the chosen supplier(s), listing the technical specifications, quantity needed, expected time of delivery, return policies, and warranties is called:
A.	general need description.
B.	product specification.
C.	supplier selection.
D.	order-routine specification. .
Answer» E.

Discussion

141.	__________ refers to the information a consumer has stored in their memory about a product or service.
A.	cognitive dissonance
B.	product knowledge .
C.	product research
D.	marketing research
Answer» C. product research

Discussion

142.	Product knowledge refers to the amount of information a consumer has stored in memory about particular product classes, product forms, _________, models, and ways to purchase them.
A.	prices
B.	brands .
C.	packaging
D.	warranties
Answer» C. packaging

Discussion

143.	With respect to adopter categories, the ___________________ are skeptical and they adopt an innovation only after a majority of people have tried it.
A.	early adopters
B.	early majority
C.	late majority .
D.	laggards
Answer» D. laggards

Discussion

144.	Several characteristics are especially important in influencing an innovation s rate of adoption. _________ is the degree to which the innovation may be tried on a limited basis.
A.	relative advantage
B.	synchronization
C.	compatibility
D.	divisibility .
Answer» E.

Discussion

145.	If a company makes products and services for the purpose of reselling or renting them to others at a profit or for use in the production of other products and services, then the company is selling to the:
A.	business market. .
B.	international market.
C.	consumer market.
D.	private sector market.
Answer» B. international market.

Discussion

146.	All of the following are among the primary differences between a business market and a consumer market EXCEPT:
A.	purchase decisions to satisfy needs. .
B.	market structure and demand.
C.	the nature of the buying unit.
D.	the types of decisions and the decision process involved.
Answer» B. market structure and demand.

Discussion

147.	The place in the business buying behavior model where interpersonal and individual influences might interact is called the:
A.	environment.
B.	response. .
C.	stimuli.
D.	buying center.
Answer» C. stimuli.

Discussion

148.	That business markets have more buyers involved in the purchase decision is evidence of which of the following characteristic differences between business and consumer markets?
A.	market structure and demand
B.	the nature of the buying unit .
C.	types of decisions made
D.	type of decision process itself
Answer» C. types of decisions made

Discussion

149.	When demand comes (as it does in the business market) from the demand for consumer goods, this form of demand is called:
A.	kinked demand.
B.	inelastic demand.
C.	cyclical dema
D.	Derived demand.
Answer» E.

Discussion

150.	In a _______________, the buyer wants to change something about product specifications, prices, terms, or suppliers.
A.	habitual rebuy
B.	straight rebuy
C.	modified rebuy .
D.	new task buy
Answer» D. new task buy

Discussion

Explore topic-wise MCQs in Master of Commerce (MDotcom).

What determines whether the buyer is satisfied or dissatisfied with a purchase? The answer lies in the relationship between the consumer s expectations and the product s _____.

Group, marketing and ______________ determine the initial level of product knowledge as well as change in it.

___________________ constitutes moderate consumer behaviour, but still involves time and effort searching for and comparing alternatives.

As a form of a reference group, the _______________ are ones to which the individual wishes to belong.

Praveen doesn't really like Chicken fry but when all of his friends ordered chicken fry, he felt that to be part of the gang he needed to buy one for himself. Which situational influence explains Terence's purchase of a grapefruit martini?

Shoppers who care about mall essentials and brand name merchandise are known as ________ shoppers

If a consumer describes a car as being the most economical car on the market, then this descriptor is an ___________

One implication of the ______________ view for marketers is that care must be taken not to raise prepurchase expectations to such a level that the product cannot possibly meet them.

Neethu has to purchase a gift for her mother and only has this afternoon to do so because her birthday party is that evening. She's wondering how she will be able get to the mall in time to pick out the perfect gift. This is an illustration of which situation characteristic?

Which of Maslow's needs involves the desire for self-fulfillment, to become all that one is capable of becoming?

All those factors particular to a time and place that do not follow from knowledge of the stable attributes of the consumer and the stimulus and that have an effect on current behaviour are known as _____.

People can form different perceptions of the same stimulus because of three perceptual processes. All of the following name these processes except _____.

Situational influences that have considerable effect on product and brand choice are ---- --------- , social features, time, task features and current conditions.

The practical significance of _____ for marketers is that they can build up demand for a product by associating it with strong drives, using motivating cues, and providing positive reinforcement.

People can form different perceptions of the same stimulus because of three perceptual processes. These processes are best described as being:

A purchase involves many decisions, which include product type, brand, model, ________________ among other factors.

If a consumer describes a car as being the most economical car on the market, then this descriptor is a(n):

At the top of Maslow s hierarchy of needs ( shown as pyramid in the text) are . Needs.

According to the buyer decision process suggested in the text, the first stage is characterized as being one of __________

According to the stimulus-response model of buyer behavior , the place where consumers process marketing stimuli prior to making purchase decision is called_______________

It important for marketers to devise communications that offer _______________, and are placed in media that consumers in the target market are likely to use.

Marketing communications play a critical role in informing consumers about ______ including where they can be purchased and in creating favourable images and perceptions.

Remembrance of good points that are related to choose a brand a compared to competing brand is called

According to the stimulus-response model of buyer behavior , the place where consumers process marketing stimuli prior to making purchase decision is called_______________

The process by which individuals select, use, or dispose of products to satisfy their needs and wants is known as:

A consumer feeling that the brand they have already purchased may not have been the right purchase is experiencing what?

_____ advertising is when consumers are affected by marketing messages without even knowing it.

The most effective source that consumers obtain information from is _____ because it legitimizes or evaluates products for the buyer.

When consumers are seeking low involvement products, they are unlikely to engage in extensive search, so _______________ is important

When consumers are seeking low-involvement products, they are unlikely to engage in extensive search, so _________________ is important.

The stage in the buyer decision process in which the consumer is aroused to search for more information is called____________

Changes in consumer values have been recognized by many business firms that have expanded their emphasis on ____________ products.

Factors such as supplier reputation for repair and servicing capabilities are important criteria for evaluation at which stage in the business buying process?

If the purchase is for a high-involvement product, consumers are likely to develop a high degree of ________________ so that they can be confident that the item they purchase is just right for them.

The decision-making unit of a buying organization is called its _____________ all the individuals and units that participate in the business decision-making process.

Understanding consumer buying behavior is not easy. The answers are often locked deep within the consumer s head. The central question for marketers is:

People will forget much that they learn. They tend to retain information that supports their attitudes and beliefs. This is called _____.

If a buying team is asked by the purchasing department to rank the importance of reliability, durability, price, and other attributes of an item, then the team is going through a business buying process stage called:

If a buying team is asked by the purchasing department to rank the importance of reliability, durability, price, and other attributes of an item, then the team is going through a business buying process stage called____________

The stage of the business buying process in which the buyer writes the final order with the chosen supplier(s), listing the technical specifications, quantity needed, expected time of delivery, return policies, and warranties is called:

__________ refers to the information a consumer has stored in their memory about a product or service.

Product knowledge refers to the amount of information a consumer has stored in memory about particular product classes, product forms, _________, models, and ways to purchase them.

With respect to adopter categories, the ___________________ are skeptical and they adopt an innovation only after a majority of people have tried it.

Several characteristics are especially important in influencing an innovation s rate of adoption. _________ is the degree to which the innovation may be tried on a limited basis.

If a company makes products and services for the purpose of reselling or renting them to others at a profit or for use in the production of other products and services, then the company is selling to the:

All of the following are among the primary differences between a business market and a consumer market EXCEPT:

The place in the business buying behavior model where interpersonal and individual influences might interact is called the:

That business markets have more buyers involved in the purchase decision is evidence of which of the following characteristic differences between business and consumer markets?

When demand comes (as it does in the business market) from the demand for consumer goods, this form of demand is called:

In a _______________, the buyer wants to change something about product specifications, prices, terms, or suppliers.