What determines whether the buyer is satisfied or dissatisfied with a purchase? The answer lies in the relationship between the consumer s expectations and the product s _____.

What determines whether the buyer is satisfied or dissatisfied with a

1.	What determines whether the buyer is satisfied or dissatisfied with a purchase? The answer lies in the relationship between the consumer s expectations and the product s _____.
A.	perceived performance .
B.	brand personality
C.	recognition
D.	consumer market
Answer» B. brand personality

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What determines whether the buyer is satisfied or dissatisfied with a purchase? The answer lies in the relationship between the consumer s expectations and the product s _____.

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