Understanding consumer buying behavior is not easy. The answers are often locked deep within the consumer’s head. The central question for marketers is:

How much money is the consumer willing to spend?

How much does the consumer need the product being offered for sale?

How much does a discount or a coupon affect the purchase rate?

How do consumers respond to various marketing efforts the company might use?

Understanding consumer buying behavior is not easy. The answers are of

1.	Understanding consumer buying behavior is not easy. The answers are often locked deep within the consumer’s head. The central question for marketers is:
A.	How much money is the consumer willing to spend?
B.	How much does the consumer need the product being offered for sale?
C.	How much does a discount or a coupon affect the purchase rate?
D.	How do consumers respond to various marketing efforts the company might use?
Answer» E.