MCQOPTIONS
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| 1. |
The ________ is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopaedias, and funeral plots. |
| A. | Marketing concept |
| B. | Selling concept |
| C. | Production concept |
| D. | Product concept |
| E. | Holistic marketing concept |
| Answer» C. Production concept | |