MCQOPTIONS
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MCQOPTIONS
This section includes 657 Mcqs, each offering curated multiple-choice questions to sharpen your Testing Subject knowledge and support exam preparation. Choose a topic below to get started.
| 1. |
_A firm's reaction to a customer complaint that results in customer satisfaction and goodwill is called a:$? |
| A. | service recovery paradox |
| B. | service recovery |
| C. | critical incident |
| D. | moment of truth |
| Answer» C. critical incident | |
| 2. |
_the most basic level of a product is called the:$? |
| A. | Core product |
| B. | Central product |
| C. | Fundamental product |
| D. | Augmented product |
| Answer» B. Central product | |
| 3. |
_The term marketing refers to:$? |
| A. | New product concepts and improvements |
| B. | Advertising and promotion activities |
| C. | A philosophy that stresses customer value and satisfaction |
| D. | Planning sales campaigns |
| Answer» D. Planning sales campaigns | |
| 4. |
_Buying and selling of mass consumer goods and services comes under which of the following markets?$? |
| A. | Business markets |
| B. | Global markets |
| C. | Consumer markets |
| D. | Government markets |
| Answer» D. Government markets | |
| 5. |
_Aggressive selling is a characteristic of which of the following concept of marketing?$? |
| A. | Production concept |
| B. | Marketing concept |
| C. | Selling concept |
| D. | Product concept |
| Answer» D. Product concept | |
| 6. |
_Marketing management is ________.$? |
| A. | Managing the marketing process |
| B. | Monitoring the profitability of the company’s products and services |
| C. | The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value |
| D. | Developing marketing strategies to move the company forward |
| Answer» D. Developing marketing strategies to move the company forward | |
| 7. |
_At least how many parties should be included in “Exchange”?$? |
| A. | Two |
| B. | Three |
| C. | Four |
| D. | Five |
| Answer» B. Three | |
| 8. |
_Which of the following are products and services bought by final consumers for personal consumption? These include convenience products, shopping products, specialty products, and unsought products.$? |
| A. | Material and parts |
| B. | Consumer products |
| C. | Industrial products |
| D. | Capital items |
| Answer» C. Industrial products | |
| 9. |
_The task of any business is to deliver ________ at a profit.$? |
| A. | Customer needs |
| B. | Customer value |
| C. | Products and services |
| D. | Improved quality |
| Answer» C. Products and services | |
| 10. |
_Marketing is both an “art” and a “science” there is constant tension between the formulated side of marketing and the ________ side.$? |
| A. | Creative |
| B. | Selling |
| C. | Management |
| D. | behavior |
| Answer» B. Selling | |
| 11. |
________ markets include a wide variety of profit and non-profit organizations, such as hospitals, government agencies, and schools, which provide goods and services for the benefit of society.$? |
| A. | Consumer |
| B. | Business-to-business (Industrial) |
| C. | Reseller |
| D. | Institutional |
| Answer» E. | |
| 12. |
_Parents buy toys for their children act as __________ in the buying process.$? |
| A. | Decider |
| B. | Buyer |
| C. | Maintainer |
| D. | All of the above |
| Answer» E. | |
| 13. |
_Text messaging is a type of which promotion strategy?$? |
| A. | Personal selling |
| B. | Sales promotion |
| C. | Direct marketing |
| D. | Public relations |
| Answer» D. Public relations | |
| 14. |
____________ are the only service distributors which do not require direct human interactions.$? |
| A. | Electronic channels |
| B. | SST’s |
| C. | Direct Service channels |
| D. | Speculative channels |
| Answer» B. SST‚Äö√Ñ√¥s | |
| 15. |
_Standardized and customized flow of activities, simple and complex number of steps and customer involvement by which a service is delivered is called –$? |
| A. | Place Mix |
| B. | Physical evidence mix |
| C. | Process mix |
| D. | People mix |
| Answer» D. People mix | |
| 16. |
_The basic role of promotion is _________.$? |
| A. | Information |
| B. | Manipulation |
| C. | Communication |
| D. | Interpretation |
| Answer» D. Interpretation | |
| 17. |
Services that do not meet customer expectations are called:$? |
| A. | service failures |
| B. | critical incidents |
| C. | Servuction failures |
| D. | service recovery |
| Answer» B. critical incidents | |
| 18. |
In addition to businesses, the marketing concept is also applicable to ___________.$? |
| A. | Government agencies |
| B. | Religious groups |
| C. | Fine arts organizations |
| D. | All of the above |
| Answer» E. | |
| 19. |
While buying milk which kind of behavior is displayed by a person?$? |
| A. | Extensive problem solving behavior |
| B. | Routinized buying behavior |
| C. | Variety seeking behavior |
| D. | None of the above |
| Answer» C. Variety seeking behavior | |
| 20. |
The focus of marketing today is _______.$? |
| A. | Value and Satisfaction |
| B. | Quality and Long Term Relationships |
| C. | All of the Above |
| D. | None of the Above |
| Answer» D. None of the Above | |
| 21. |
__________ refers to the information a consumer has stored in their memory about a product or service.$? |
| A. | Cognitive dissonance |
| B. | Product knowledge |
| C. | Product research |
| D. | Marketing research |
| Answer» C. Product research | |
| 22. |
Of the four competing philosophies, the Furniture Industry is an example of what kind of orientation:$? |
| A. | Sales Orientation |
| B. | Societal Marketing Orientation |
| C. | Marketing Orientation |
| D. | Production Orientation |
| Answer» E. | |
| 23. |
Which of the following takes place at retailer’s end?$? |
| A. | Promotion |
| B. | Placing |
| C. | Pricing |
| D. | Exchange |
| Answer» E. | |
| 24. |
The act of trading a desired product or service to receive something of value in return is known as which key concept in marketing?$? |
| A. | Product |
| B. | Exchange |
| C. | Production |
| D. | Customer |
| Answer» C. Production | |
| 25. |
Which of the following statements is correct?$? |
| A. | Marketing is the term used to refer only to the sales function within a firm. |
| B. | Marketing managers don't usually get involved in production or distribution decisions. |
| C. | Marketing is an activity that considers only the needs of the organization; not the needs of society as a whole. |
| D. | Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. |
| Answer» E. | |
| 26. |
Which of the following BEST describes the consumer’s preference for products that are widely available to them?$? |
| A. | Production concept |
| B. | Marketing concept |
| C. | Selling concept |
| D. | Product concept |
| Answer» B. Marketing concept | |
| 27. |
What is the last stage of the consumer decision process?$? |
| A. | Problem recognition |
| B. | Post purchase behavior |
| C. | Alternative evaluation |
| D. | Purchase |
| Answer» C. Alternative evaluation | |
| 28. |
Which of the following is the most recent stage of marketing evolution?$? |
| A. | Marketing department era |
| B. | Production era |
| C. | Sales era |
| D. | Marketing company era |
| Answer» E. | |
| 29. |
Four competing philosophies strongly influence the role of marketing and marketing activities within an organization. Which if the following is not a component of market orientation?$? |
| A. | Customer orientation |
| B. | Profitability orientation |
| C. | Marketing orientation |
| D. | Competitor orientation |
| Answer» C. Marketing orientation | |
| 30. |
Newsletters, catalogues, and invitations to organisation-sponsored events are most closely associated with the marketing mix activity of:$? |
| A. | Pricing |
| B. | Distribution |
| C. | Product development |
| D. | Promotion |
| Answer» E. | |
| 31. |
What is the basic property of a service which makes it different from a product?$? |
| A. | Shape |
| B. | Size |
| C. | Very expensive |
| D. | Intangibility |
| Answer» E. | |
| 32. |
Buying goods and services for further processing or for use in the production process refers to which of the following markets?$? |
| A. | Consumer markets |
| B. | Government markets |
| C. | Business markets |
| D. | International markets |
| Answer» D. International markets | |
| 33. |
Unique psychological characteristics that lead to relatively consistent and lasting responses to one’s own environment refers to which one of the following?$? |
| A. | Belief |
| B. | Culture |
| C. | Personality |
| D. | Self-awareness |
| Answer» B. Culture | |
| 34. |
Research has shown that younger and higher income customers are more likely to use __________ channels.$? |
| A. | self-service |
| B. | single site |
| C. | Personal |
| D. | Impersonal |
| Answer» B. single site | |
| 35. |
Consumer complaints tend to be:$? |
| A. | instrumental and ostensive |
| B. | instrumental and reflexive |
| C. | non-instrumental and ostensive |
| D. | non-instrumental and reflexive |
| Answer» D. non-instrumental and reflexive | |
| 36. |
__________ is an example of a service where the customer typically goes to the service organization$? |
| A. | House painting |
| B. | A credit card company |
| C. | A taxi service |
| D. | The theatre |
| Answer» E. | |
| 37. |
The collection of strategies and tactics firms use to scientifically manage demand for their products and services is known as$? |
| A. | Customer profitability management |
| B. | Cost of service delivery |
| C. | Segmented pricing |
| D. | Revenue management |
| Answer» E. | |
| 38. |
__________ is an example of a service where the customer typically goes to the service organization? |
| A. | House painting |
| B. | A credit card company |
| C. | A taxi service |
| D. | The theatre |
| Answer» E. | |
| 39. |
The collection of strategies and tactics firms use to scientifically manage demand for their products and services is known as? |
| A. | Customer profitability management |
| B. | Cost of service delivery |
| C. | Segmented pricing |
| D. | Revenue management |
| Answer» E. | |
| 40. |
Research has shown that younger and higher income customers are more likely to use __________ channels.? |
| A. | self-service |
| B. | single site |
| C. | Personal |
| D. | Impersonal |
| Answer» B. single site | |
| 41. |
Consumer complaints tend to be:? |
| A. | instrumental and ostensive |
| B. | instrumental and reflexive |
| C. | non-instrumental and ostensive |
| D. | non-instrumental and reflexive |
| Answer» D. non-instrumental and reflexive | |
| 42. |
The act of trading a desired product or service to receive something of value in return is known as which key concept in marketing?? |
| A. | Product |
| B. | Exchange |
| C. | Production |
| D. | Customer |
| Answer» C. Production | |
| 43. |
Which of the following statements is correct?? |
| A. | Marketing is the term used to refer only to the sales function within a firm. |
| B. | Marketing managers don't usually get involved in production or distribution decisions. |
| C. | Marketing is an activity that considers only the needs of the organization; not the needs of society as a whole. |
| D. | Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. |
| Answer» E. | |
| 44. |
Which of the following BEST describes the consumer’s preference for products that are widely available to them?? |
| A. | Production concept |
| B. | Marketing concept |
| C. | Selling concept |
| D. | Product concept |
| Answer» B. Marketing concept | |
| 45. |
Which of the following takes place at retailer’s end?? |
| A. | Promotion |
| B. | Placing |
| C. | Pricing |
| D. | Exchange |
| Answer» E. | |
| 46. |
Good marketing is no accident, but a result of careful planning and ________. |
| A. | Execution |
| B. | Selling |
| C. | Strategies |
| D. | Research |
| Answer» B. Selling | |
| 47. |
“Buy it now” refers to which one of the following options?$ |
| A. | Personal selling |
| B. | Advertising |
| C. | Sales promotion |
| D. | Publicity |
| Answer» B. Advertising | |
| 48. |
A fundamental part of the distribution function is to get the product: |
| A. | To the right place at the right time |
| B. | Launched into new markets |
| C. | To intermediaries |
| D. | To market to avoid channel conflict |
| Answer» B. Launched into new markets | |
| 49. |
________ pricing is the approach of setting a low initial price in order to attract a large number of buyers quickly and win a large market share. |
| A. | Market-skimming |
| B. | Value-based |
| C. | Market-penetration |
| D. | Leader |
| Answer» D. Leader | |
| 50. |
In ________ consumers may share a strong need that cannot be satisfied by an existing product. |
| A. | Negative demand |
| B. | Latent demand |
| C. | Declining demand |
| D. | Irregular demand |
| Answer» C. Declining demand | |