MCQOPTIONS
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| 1. |
_Marketing management is ________.$? |
| A. | Managing the marketing process |
| B. | Monitoring the profitability of the company’s products and services |
| C. | The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value |
| D. | Developing marketing strategies to move the company forward |
| Answer» D. Developing marketing strategies to move the company forward | |