MCQOPTIONS
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MCQOPTIONS
This section includes 657 Mcqs, each offering curated multiple-choice questions to sharpen your Testing Subject knowledge and support exam preparation. Choose a topic below to get started.
| 1. |
______________ is not a commercial advertising |
| A. | Consumer ad |
| B. | Industrial ad |
| C. | Trade ad |
| D. | Shortage ad |
| Answer» E. | |
| 2. |
The strategy of choosing one attribute to excel to create competitive advantage is knownas |
| A. | Under positioning |
| B. | Unique selling proposition |
| C. | Over positioning |
| D. | None of these |
| Answer» C. Over positioning | |
| 3. |
______________ pricing means assigning a low price tag for a product and providing thebenefits of low-cost mass production to the customers. |
| A. | Cost plus |
| B. | value |
| C. | power price points |
| D. | penetration |
| Answer» C. power price points | |
| 4. |
General rural markets where rural /tribal people gather once or twice a week on a fixed dayto exchange/to sell their produce is called ______________ |
| A. | Regular periodic market |
| B. | Seasonal market |
| C. | Daily market |
| D. | Rural market |
| Answer» B. Seasonal market | |
| 5. |
Anything that has the ability to satisfy a consumer need is known as ______________ |
| A. | Price |
| B. | Package |
| C. | Product |
| D. | Promotion |
| Answer» B. Package | |
| 6. |
______________ Is a strategy of entering into an unreceptive or blocked country andpractices marketing by using economic, psychological, political and public relation skills etc in that country. |
| A. | De marketing |
| B. | meta marketing |
| C. | mass marketing |
| D. | mega marketing |
| Answer» E. | |
| 7. |
______________ simply refers to product planning. |
| A. | Merchandising |
| B. | Assembling |
| C. | R & D |
| D. | None o f these |
| Answer» B. Assembling | |
| 8. |
______________ factor is not considered as an important one while selecting channel of distribution |
| A. | Product |
| B. | Market factor |
| C. | Colour |
| D. | None of these |
| Answer» D. None of these | |
| 9. |
The process of direct communication between the sales person and a prospect is called |
| A. | Personal selling |
| B. | Direct marketing |
| C. | Advertising |
| D. | None of these |
| Answer» B. Direct marketing | |
| 10. |
Markets popularly known as haats and shandies are ______________ markets. |
| A. | Rural |
| B. | Urban |
| C. | National |
| D. | none of these |
| Answer» B. Urban | |
| 11. |
______________ refers to duplicating the brand image of one product of promote anotherproduct of the same brand. |
| A. | Surrogate advertising |
| B. | Shortage advertising |
| C. | Advocacy advertising |
| D. | None of these |
| Answer» B. Shortage advertising | |
| 12. |
______________ was first used by Eugene J Kelly. |
| A. | Demarketing |
| B. | meta marketing |
| C. | mass marketing |
| D. | mega marketing |
| Answer» C. mass marketing | |
| 13. |
Buying and selling over the internet is known as ______________ |
| A. | E-marketing |
| B. | E-business |
| C. | E-commerce |
| D. | none of these |
| Answer» D. none of these | |
| 14. |
Permanent rural market with continuous trading activity is called ______________ |
| A. | Regular periodic market |
| B. | Seasonal market |
| C. | Daily market |
| D. | Rural market |
| Answer» D. Rural market | |
| 15. |
______________ is a computer crime in which criminal breaks into a computer system forexploring details of information etc. |
| A. | Hacking |
| B. | Spoofing |
| C. | Eavesdropping |
| D. | Phishing |
| Answer» B. Spoofing | |
| 16. |
______________ is not an e-payment media. |
| A. | Credit card |
| B. | Debit card |
| C. | Electronic cheque |
| D. | Wallet |
| Answer» E. | |
| 17. |
Consumers show ______________ while buying their products on regular basis |
| A. | Dissonance Reduction Buying Behaviour |
| B. | Variety Seeking Buying Behaviour |
| C. | Complex Buying Behaviour |
| D. | Habitual Buying Behaviour |
| Answer» E. | |
| 18. |
______________ is a low cost communication tool that can be easily tested, refined androlled'out. |
| A. | Opt- in- e-mail |
| B. | i- TV |
| C. | i- radio |
| D. | i-kiosks |
| Answer» B. i- TV | |
| 19. |
Serving a small market not served by competitors is known as ______________ |
| A. | Local marketing |
| B. | Niche marketing |
| C. | Segment marketing |
| D. | Individual marketing |
| Answer» C. Segment marketing | |
| 20. |
______________ is not a feature of advertising |
| A. | It helps in stimulating sales |
| B. | It may be oral or written |
| C. | It reduces sales |
| D. | None |
| Answer» D. None | |
| 21. |
Pricing cues such as sale signs and prices that end in 9 become more influential when______________. |
| A. | consumer price knowledge is poor |
| B. | items are purchased frequently |
| C. | items have been on the market a long time |
| D. | prices are consistent year-round |
| Answer» B. items are purchased frequently | |
| 22. |
______________ is not a post test to evaluate advertising effectiveness |
| A. | Real Test |
| B. | Opinion research |
| C. | Association test |
| D. | Portfolio test |
| Answer» E. | |
| 23. |
______________ is called shopping by post |
| A. | Self service |
| B. | Mail order Business |
| C. | Retail chain |
| D. | None of these |
| Answer» C. Retail chain | |
| 24. |
Services are ______________ |
| A. | Intangible |
| B. | perishable |
| C. | both a & b |
| D. | none of these |
| Answer» B. perishable | |
| 25. |
Which of the following is not associated with brand equity? |
| A. | Brand value |
| B. | Brand heritage |
| C. | Brand strength |
| D. | Brand description |
| Answer» C. Brand strength | |
| 26. |
______________ is a system of selling goods directly to customers through a network of selfemployed people |
| A. | Multilevel marketing |
| B. | Whole sale marketing |
| C. | Vertical marketing |
| D. | None of these |
| Answer» B. Whole sale marketing | |
| 27. |
______________ involves some one masquerading as someone else. |
| A. | Spoofing |
| B. | Unauthorized action |
| C. | Eavesdropping |
| D. | Phishing |
| Answer» B. Unauthorized action | |
| 28. |
If demand hardly changes with a small change in price, we say that the demand is ______________. |
| A. | equal |
| B. | marginal |
| C. | inelastic |
| D. | elastic |
| Answer» D. elastic | |
| 29. |
When a firm sets a very low price for one or more of its products with the intention'ofdriving its competitors out of business. |
| A. | Predatory Pricing |
| B. | Economy Pricing |
| C. | Psychological Pricing |
| D. | Penetration Pricing |
| Answer» D. Penetration Pricing | |
| 30. |
An organisation directs its marketing efforts at two or more segments by developing amarketing mix for each segment. |
| A. | Total market approach |
| B. | Concentration approach |
| C. | Multi-segment approach |
| D. | None of these |
| Answer» D. None of these | |
| 31. |
______________ channel is one in which two or companies join together to exploit amarketing opportunity either by themselves or by creating an independent unit |
| A. | Horizontal channel |
| B. | Vertical channel |
| C. | Cross channel |
| D. | None of these |
| Answer» B. Vertical channel | |
| 32. |
______________ advertisement stresses on comparative features of two brands |
| A. | Comparative advertisement |
| B. | Complimentary advertisement |
| C. | Niche advertisement |
| D. | None of these |
| Answer» B. Complimentary advertisement | |
| 33. |
______________ goods are purchased without any planning or search effort. |
| A. | Staple |
| B. | Impluse |
| C. | Emergency |
| D. | None of these |
| Answer» C. Emergency | |
| 34. |
In ______________ appeals are emotional |
| A. | Consumer promotion |
| B. | Advertising |
| C. | Dealer Promotion |
| D. | All of these |
| Answer» C. Dealer Promotion | |
| 35. |
This level of rebranding refers to the renaming of a whole corporate entity, often signifying a major strategic change or repositioning. This is known as: |
| A. | corporate rebranding. |
| B. | SBU rebranding. |
| C. | product rebranding. |
| D. | international rebranding. |
| Answer» B. SBU rebranding. | |
| 36. |
Setting price on the basis of the total cost per unit is known as ______________ |
| A. | Cost Based Pricing |
| B. | Demand Based Pricing |
| C. | Competition Based Pricing |
| D. | Value Based Pricing |
| Answer» B. Demand Based Pricing | |
| 37. |
______________ can be defined as convergence of branding, information dissemination andsales transactions all in one place. |
| A. | E-advertising |
| B. | E-branding |
| C. | E-commerce |
| D. | E-marketing |
| Answer» B. E-branding | |
| 38. |
______________ retailers open their shops on fixed days or dates in a specified area. |
| A. | Hawkers |
| B. | Kiosks |
| C. | Market traders |
| D. | None of these |
| Answer» D. None of these | |
| 39. |
Setting price on the basis of the competition for the product is known as ______________. |
| A. | Cost Based Pricing |
| B. | Demand Based Pricing |
| C. | Competition Based Pricing |
| D. | Value Based Pricing |
| Answer» D. Value Based Pricing | |
| 40. |
If marketing is done through information and ordering machine placed in stores, it isknown as |
| A. | Kiosk marketing |
| B. | Television marketing |
| C. | Tele marketing |
| D. | All of these |
| Answer» B. Television marketing | |
| 41. |
Where sellers combine several products in the same package is known as ______________ |
| A. | Psychological Pricing |
| B. | Captive Product Pricing |
| C. | Product Bundle Pricing |
| D. | Promotional Pricing |
| Answer» E. | |
| 42. |
Yellow goods include ______________ goods. |
| A. | Red & white |
| B. | White & brown |
| C. | Orange & red |
| D. | White & orange |
| Answer» C. Orange & red | |
| 43. |
Super Product Developers Pvt. Ltd has just brainstormed a large number of ideas for adding new products and services after visiting several buying fairs. The owners will begin the first idea-reducing stage, called ______________, to arrive at a realistic number to adopt. |
| A. | Idea screening |
| B. | Idea dissemination |
| C. | Concept development |
| D. | Idea generation |
| Answer» B. Idea dissemination | |
| 44. |
Profiling the rural market is a part of ______________ stage of rural marketing strategy. |
| A. | Planning |
| B. | execution |
| C. | feedback |
| D. | none of these |
| Answer» B. execution | |
| 45. |
The term ______________ Marketing was coined by Steven Jurvetson in 1997. |
| A. | Word of mouth |
| B. | viral |
| C. | guerilla |
| D. | morph |
| Answer» C. guerilla | |
| 46. |
When the advertisement is to create an image or reputation of the firm, it is a case of |
| A. | Product advertisement |
| B. | Institutional advertisement |
| C. | Reminder advertising |
| D. | None |
| Answer» C. Reminder advertising | |
| 47. |
The approach used when the marketer wants the consumer to respond on an emotional,rather than rational basis |
| A. | Predatory Pricing |
| B. | Economy Pricing |
| C. | Psychological Pricing |
| D. | Penetration Pricing |
| Answer» E. | |
| 48. |
A good catchy phrase used and repeated often in an advertisement is ______________ |
| A. | Idea |
| B. | Brand name |
| C. | Trade mark |
| D. | Slogans |
| Answer» E. | |
| 49. |
Profit through Customer Satisfaction Is aimed in ______________ Concept |
| A. | Production |
| B. | Holistic |
| C. | Marketing |
| D. | Selling |
| Answer» D. Selling | |
| 50. |
______________ Is a specialized form of online identity theft. |
| A. | Spoofing |
| B. | Unauthorized disclosure |
| C. | Eavesdropping |
| D. | Phishing |
| Answer» E. | |