MCQOPTIONS
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| 1. |
This level of rebranding refers to the renaming of a whole corporate entity, often signifying a major strategic change or repositioning. This is known as: |
| A. | corporate rebranding. |
| B. | SBU rebranding. |
| C. | product rebranding. |
| D. | international rebranding. |
| Answer» B. SBU rebranding. | |