1437 + Mcqs in Marketing McqOptions

1.	The mental act, condition or habit of placing trust or confidence in another shows which of the following options?
A.	otive
B.	elief
C.	ehavior
D.	ttitude
Answer» C. ehavior

Discussion

2.	Product planners need to think about products and services on three levels. Each level adds more customer value. Which one of the following is the most basic level that addresses the question, “What is the buyer really buying?”
A.	ctual product
B.	ugmented product
C.	ore benefit
D.	o-branding
Answer» D. o-branding

Discussion

3.	Buying goods and services for further processing or for use in the production process refers to which of the following markets?
A.	onsumer markets
B.	overnment markets
C.	usiness markets
D.	nternational markets
Answer» D. nternational markets

Discussion

4.	Customer’s evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers refers to which of the following options?
A.	ustomer perceived value
B.	arketing myopia
C.	ustomer relationship management
D.	ustomer satisfaction
Answer» B. arketing myopia

Discussion

5.	The factors such as the buyer’s age, life-cycle stage, occupation, economic situation, lifestyle, personality and self-concept that influences buyer’s decisions refers to which one of the following characteristic?
A.	ersonal characteristics
B.	sychological characteristics
C.	ehavioral characteristics
D.	emographical characteristics
Answer» E.

Discussion

6.	Which one of the following is a key to build lasting relationships with consumers?
A.	rice of the product
B.	eed recognition
C.	ustomer satisfaction
D.	uality of product
Answer» D. uality of product

Discussion

7.	Which one of the following statements by a company chairman BEST reflects the marketing concept?
A.	e have organized our business to satisfy the customer needs
B.	e believe that marketing department must organize to sell what we produce
C.	e try to produce only high quality, technically efficient products
D.	e try to encourage company growth in the market
Answer» B. e believe that marketing department must organize to sell what we produce

Discussion

8.	Unique psychological characteristics that lead to relatively consistent and lasting responses to one’s own environment refers to which one of the following?
A.	elief
B.	ulture
C.	ersonality
D.	elf-awareness
Answer» B. ulture

Discussion

9.	Which product is MOST likely to be purchased through routine decision making?
A.	elevision set
B.	oft drink
C.	hirt
D.	ar
Answer» C. hirt

Discussion

10.	Products that are usually purchased due to adversity and high promotional back up rather than desire are called:
A.	ought goods
B.	nique goods
C.	nsought goods
D.	referred goods
Answer» D. referred goods

Discussion

11.	Which of the following firms emphasizes on product’s benefits to the customers rather product attributes?
A.	roduct oriented
B.	arket oriented
C.	ales oriented
D.	roduction oriented
Answer» C. ales oriented

Discussion

12.	Of the four competing philosophies, the Furniture Industry is an example of what kind of orientation:
A.	ales Orientation
B.	ocietal Marketing Orientation
C.	arketing Orientation
D.	roduction Orientation
Answer» E.

Discussion

13.	Which of the following is NOT consistent with a manager having a marketing orientation?
A.	nventory levels are set with customer requirements and costs in mind
B.	ustomer relationship focuses on customer satisfaction before and after sale, leading to a profitable long-run relationship
C.	ocus of advertising is on product features and how products are made
D.	ackaging is designed for customer convenience and as a selling tool
Answer» D. ackaging is designed for customer convenience and as a selling tool

Discussion

14.	Which of the following is NOT included in the marketing management process used by the marketing manager to achieve its objectives?
A.	lanning marketing activities
B.	aising funds to finance the marketing projects
C.	ontrolling marketing plans
D.	irecting implementation of the marketing plans
Answer» C. ontrolling marketing plans

Discussion

15.	Which of the following is NOT included as a basic idea in the definition of marketing concepts?
A.	otal company effort
B.	rofit
C.	roductivity
D.	ustomer satisfaction
Answer» D. ustomer satisfaction

Discussion

16.	Which of the following is the most recent stage of marketing evolution?
A.	arketing department era
B.	roduction era
C.	ales era
D.	arketing company era
Answer» E.

Discussion

17.	Bread and milk are which kind of products?
A.	pecialty Products
B.	onvenience products
C.	hopping products
D.	nsought products
Answer» C. hopping products

Discussion

18.	Which of the following would be the best illustration of a subculture?
A.	religion
B.	group of close friends
C.	our university
D.	our occupation
Answer» B. group of close friends

Discussion

19.	Chimney Sweeps employs people to clean fireplaces and chimneys in homes and apartments.The firm is primarily the marketer of which one of the following?
A.	n image
B.	service
C.	good
D.	n idea
Answer» C. good

Discussion

20.	Newsletters, catalogues, and invitations to organisation-sponsored events are most closely associated with the marketing mix activity of:
A.	ricing
B.	istribution
C.	roduct development
D.	romotion
Answer» E.

Discussion

21.	The way in which the product is delivered to meet the customers' needs refers to:
A.	ew product concepts and improvements
B.	elling
C.	dvertising and promotion activities
D.	lace or distribution activities
Answer» E.

Discussion

22.	A critical marketing perspective is the process of determining:
A.	he value of a product, person, or idea
B.	ow places compete with each other
C.	he worth and impact of marketing activities
D.	hich type of promotional strategy works best
Answer» D. hich type of promotional strategy works best

Discussion

23.	A market orientation recognizes that:
A.	rice is the most important variable for customers.
B.	arket intelligence relating to current and future customer needs is important.
C.	elling and marketing is essentially the same thing.
D.	ales depend predominantly on an aggressive sales force.
Answer» C. elling and marketing is essentially the same thing.

Discussion

24.	Four competing philosophies strongly influence the role of marketing and marketing activities within an organization. Which if the following is not a component of market orientation?
A.	ustomer orientation
B.	rofitability orientation
C.	arketing orientation
D.	ompetitor orientation
Answer» C. arketing orientation

Discussion

25.	Which of the following is NOT considered a type of reseller?
A.	holesaler
B.	etailer
C.	anufacturer
D.	istributor
Answer» D. istributor

Discussion

26.	A transaction in which the organization is making an initial purchase of an item to be used to perform a new job refers to which of the following purchases?
A.	traight rebuy purchase
B.	elayed purchase
C.	ew-task purchase
D.	odified rebuy purchase
Answer» D. odified rebuy purchase

Discussion

27.	Which of the following is considered a “key player” in the marketing industry?
A.	arketer
B.	uppliers or vendors
C.	istributors or retailers
D.	ll of the above
Answer» E.

Discussion

28.	What is the last stage of the consumer decision process?
A.	roblem recognition
B.	ost purchase behavior
C.	lternative evaluation
D.	urchase
Answer» C. lternative evaluation

Discussion

29.	________ portrays the “whole person” interacting with his or her environment.
A.	ttitude
B.	eference group
C.	ifestyle
D.	ulture
E.	ubculture
Answer» D. ulture

Discussion

30.	A person’s ________ consist(s) of all the groups that have a direct (face-to-face) or indirect influence on his/her attitudes or behavior.
A.	ulture
B.	ubculture
C.	sychographics
D.	eference groups
E.	emographics
Answer» F.

Discussion

31.	___________ constitutes moderate consumer behavior, but still involves time and effort searching for and comparing alternatives.
A.	imited decision making
B.	eed recognition
C.	outine decision making
D.	ost purchase evaluation
Answer» B. eed recognition

Discussion

32.	When consumers are seeking low-involvement products, they are unlikely to engage in extensive search, so _________ is important.
A.	rder processing
B.	rder booking
C.	eady availability
D.	nformation about warranty
Answer» D. nformation about warranty

Discussion

33.	__________ refers to the information a consumer has stored in their memory about a product or service.
A.	ognitive dissonance
B.	roduct knowledge
C.	roduct research
D.	arketing research
Answer» C. roduct research

Discussion

34.	____________ is defined as communication with large numbers of customers at the same time.
A.	ersonal selling
B.	ales promotion
C.	ass selling
D.	ll of the above
Answer» D. ll of the above

Discussion

35.	_____________ is defined as the difference between the benefits a customer sees from a market offering and the costs of obtaining those benefits.
A.	ustomer value
B.	atisfaction scale
C.	rofit margin
D.	ompetitive benefit
Answer» B. atisfaction scale

Discussion

36.	The focus of marketing today is _______.
A.	alue and Satisfaction
B.	uality and Long Term Relationships
C.	ll of the Above
D.	one of the Above
Answer» D. one of the Above

Discussion

37.	David Packard of Hewlett-Packard once said, “Marketing is far too important to leave to ________.”
A.	he advertising boys
B.	ninformed managers
C.	ovices
D.	he CEO
E.	he marketing department
Answer» F.

Discussion

38.	Distribution of product to get it in the marks refers to which of the following activities?
A.	elling Activities
B.	dvertising activities
C.	romotion Activities
D.	lace or distribution activities
Answer» E.

Discussion

39.	Low Consumer involvement in purchase and little significant brand difference comes in which types of buying behaviors.
A.	omplex buying behavior
B.	issonance-reducing buying behavior
C.	abitual buying behaviors
D.	ariety-seeking buying behaviors
Answer» E.

Discussion

40.	Which of the following are products and services bought by final consumers for personal consumption? These include convenience products, shopping products, specialty products, and unsought products.
A.	aterial and parts
B.	onsumer products
C.	ndustrial products
D.	apital items
Answer» C. ndustrial products

Discussion

41.	The ________ concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization’s products.
A.	roduction
B.	elling
C.	arketing
D.	olistic marketing
Answer» C. arketing

Discussion

42.	Marketers often use the term ________ to cover various groupings of customers.
A.	eople
B.	uying power
C.	emographic segment
D.	arket
Answer» E.

Discussion

43.	Marketing management is ________.
A.	anaging the marketing process
B.	onitoring the profitability of the company’s products and services
C.	he art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value
D.	eveloping marketing strategies to move the company forward
Answer» D. eveloping marketing strategies to move the company forward

Discussion

44.	“How are you telling consumers in your target group about your product” This question belongs to which marketing concept?
A.	roduct
B.	rice
C.	lace
D.	romotion
Answer» E.

Discussion

45.	A cluster of complementary goods and services across diverse set of industries is called as ____________.
A.	arket place
B.	eta market
C.	arket space
D.	esource Market
Answer» C. arket space

Discussion

46.	If a firm is practicing ____________, the firm is training and effectively motivating its customer-contact employees and all of the supporting service people to work as a team to provide customer satisfaction.
A.	ouble-up marketing
B.	nteractive marketing
C.	ervice marketing
D.	nternal marketing
Answer» E.

Discussion

47.	Parents buy toys for their children act as __________ in the buying process.
A.	ecider
B.	uyer
C.	aintainer
D.	ll of the above
Answer» E.

Discussion

48.	In the CRS glossary, what does SaaS refer to?
A.	Software as A Service
B.	Software as A Symbol
C.	Software as a Sales Person
D.	Software as A Science
Answer» B. Software as A Symbol

Discussion

49.	The network of company's suppliers, immediate customers of suppliers, end users and suppliers of suppliers is classified as
A.	hybrid network
B.	value network
C.	functional network
D.	predatory network
Answer» C. functional network

Discussion

50.	The low customer involvement is part of
A.	convenience products
B.	shopping products
C.	less shopping products
D.	less unsought products
Answer» B. shopping products

Discussion

Explore topic-wise MCQs in Testing Subject.

The mental act, condition or habit of placing trust or confidence in another shows which of the following options?

Product planners need to think about products and services on three levels. Each level adds more customer value. Which one of the following is the most basic level that addresses the question, “What is the buyer really buying?”

Buying goods and services for further processing or for use in the production process refers to which of the following markets?

Customer’s evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers refers to which of the following options?

The factors such as the buyer’s age, life-cycle stage, occupation, economic situation, lifestyle, personality and self-concept that influences buyer’s decisions refers to which one of the following characteristic?

Which one of the following is a key to build lasting relationships with consumers?

Which one of the following statements by a company chairman BEST reflects the marketing concept?

Unique psychological characteristics that lead to relatively consistent and lasting responses to one’s own environment refers to which one of the following?

Which product is MOST likely to be purchased through routine decision making?

Products that are usually purchased due to adversity and high promotional back up rather than desire are called:

Which of the following firms emphasizes on product’s benefits to the customers rather product attributes?

Of the four competing philosophies, the Furniture Industry is an example of what kind of orientation:

Which of the following is NOT consistent with a manager having a marketing orientation?

Which of the following is NOT included in the marketing management process used by the marketing manager to achieve its objectives?

Which of the following is NOT included as a basic idea in the definition of marketing concepts?

Which of the following is the most recent stage of marketing evolution?

Bread and milk are which kind of products?

Which of the following would be the best illustration of a subculture?

Chimney Sweeps employs people to clean fireplaces and chimneys in homes and apartments.The firm is primarily the marketer of which one of the following?

Newsletters, catalogues, and invitations to organisation-sponsored events are most closely associated with the marketing mix activity of:

The way in which the product is delivered to meet the customers' needs refers to:

A critical marketing perspective is the process of determining:

A market orientation recognizes that:

Four competing philosophies strongly influence the role of marketing and marketing activities within an organization. Which if the following is not a component of market orientation?

Which of the following is NOT considered a type of reseller?

A transaction in which the organization is making an initial purchase of an item to be used to perform a new job refers to which of the following purchases?

Which of the following is considered a “key player” in the marketing industry?

What is the last stage of the consumer decision process?

________ portrays the “whole person” interacting with his or her environment.

A person’s ________ consist(s) of all the groups that have a direct (face-to-face) or indirect influence on his/her attitudes or behavior.

___________ constitutes moderate consumer behavior, but still involves time and effort searching for and comparing alternatives.

When consumers are seeking low-involvement products, they are unlikely to engage in extensive search, so _________ is important.

__________ refers to the information a consumer has stored in their memory about a product or service.

____________ is defined as communication with large numbers of customers at the same time.

_____________ is defined as the difference between the benefits a customer sees from a market offering and the costs of obtaining those benefits.

The focus of marketing today is _______.

David Packard of Hewlett-Packard once said, “Marketing is far too important to leave to ________.”

Distribution of product to get it in the marks refers to which of the following activities?

Low Consumer involvement in purchase and little significant brand difference comes in which types of buying behaviors.

Which of the following are products and services bought by final consumers for personal consumption? These include convenience products, shopping products, specialty products, and unsought products.

The ________ concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization’s products.

Marketers often use the term ________ to cover various groupings of customers.

Marketing management is ________.

“How are you telling consumers in your target group about your product” This question belongs to which marketing concept?

A cluster of complementary goods and services across diverse set of industries is called as ____________.

If a firm is practicing ____________, the firm is training and effectively motivating its customer-contact employees and all of the supporting service people to work as a team to provide customer satisfaction.

Parents buy toys for their children act as __________ in the buying process.

In the CRS glossary, what does SaaS refer to?

The network of company's suppliers, immediate customers of suppliers, end users and suppliers of suppliers is classified as

The low customer involvement is part of