MCQOPTIONS
Saved Bookmarks
| 1. |
Segmentation is the process of: |
| A. | Dividing the market into homogenous groups |
| B. | Selecting one group of consumers among several other groups |
| C. | Creating a unique space in the minds of the target consumer |
| D. | None of these |
| Answer» B. Selecting one group of consumers among several other groups | |