MCQOPTIONS
Saved Bookmarks
MCQOPTIONS
This section includes 628 Mcqs, each offering curated multiple-choice questions to sharpen your Company QA knowledge and support exam preparation. Choose a topic below to get started.
| 301. |
The individual who represent company by performing selling, servicing, information gathering, and prospecting is classified as: |
| A. | Sales person |
| B. | Promoting manager |
| C. | Prospering manager |
| D. | Persuasion manager |
| Answer» B. Promoting manager | |
| 302. |
Rising promotion costs and shrinking profit margins are the result of ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Globalization |
| B. | Changing technology |
| C. | Heightened competition |
| D. | Privatization. |
| Answer» D. Privatization. | |
| 303. |
Increased competition leads to price decrease, increasing public awareness, sales volume increase significantly are the characteristics of ______________ in PLC. |
| A. | Mature stage |
| B. | Decline stage |
| C. | Growth stage |
| D. | Market introduction stage |
| Answer» D. Market introduction stage | |
| 304. |
“Sales promotion means any steps that are taken for the purpose of obtaining or increasing sales” was stated by |
| A. | Kollar and Clark |
| B. | Hanson |
| C. | Bordan |
| D. | AHR Detens |
| Answer» E. | |
| 305. |
All marketing activities that attempt to stimulate quick buyer action or immediate sales ofa product are known as ______________________ |
| A. | Sponsorship |
| B. | Advertising |
| C. | personal selling |
| D. | sales promotion |
| Answer» E. | |
| 306. |
The pricing objectives are |
| A. | Maximum current profit, market share and market skimming |
| B. | Survival |
| C. | Product quality leadership |
| D. | All of the above |
| Answer» E. | |
| 307. |
The customer focused philosophy is known as the ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ concept. |
| A. | Production |
| B. | Product |
| C. | Selling |
| D. | Marketing. |
| Answer» E. | |
| 308. |
Marketing helps firms to increase their profits by ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Increase in sales |
| B. | Increase in products |
| C. | increase in price |
| D. | increase in customers. |
| Answer» E. | |
| 309. |
Good marketing is no accident, but a result of careful planning and ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Execution |
| B. | Selling |
| C. | Research |
| D. | Strategies. |
| Answer» B. Selling | |
| 310. |
In selling concept, maximization of project of the firm is done through ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Sales volume |
| B. | Increasing production |
| C. | Quality |
| D. | Services. |
| Answer» B. Increasing production | |
| 311. |
Good marketing is no accident, but a result of careful planning and _____________. |
| A. | Execution |
| B. | Selling. |
| C. | Research. |
| D. | Strategies. |
| Answer» B. Selling. | |
| 312. |
Which of the following is not an emotional motive |
| A. | Vanity |
| B. | Social acceptance |
| C. | Curosity |
| D. | Variety |
| Answer» E. | |
| 313. |
Which of the following is not included in the function of physical supply? |
| A. | Standardization. |
| B. | Storage. |
| C. | Packaging. |
| D. | Transportation. |
| Answer» B. Storage. | |
| 314. |
A firm has decided to alter its pricing and promotional strategies in response to slower than expected job growth and declining personal incomes. The firm is responding to changes in its: |
| A. | Socio-cultural environment |
| B. | Political environment |
| C. | Economic environment |
| D. | Competitive environment |
| Answer» D. Competitive environment | |
| 315. |
The buying process starts when a buyer recognize a . |
| A. | Product |
| B. | An advertisement for the product |
| C. | A salesperson from a previous visit |
| D. | Problem or need |
| Answer» E. | |
| 316. |
The process of direct communication between the sales person and a prospect is called: |
| A. | Direct marketing |
| B. | Personal selling |
| C. | Advertising |
| D. | None of these. |
| Answer» C. Advertising | |
| 317. |
These objectives are often the most suitable when firms operate in a market dominated by a major competitor and where their financial resources are limited |
| A. | Niche |
| B. | Hold |
| C. | Harvest |
| D. | Divest |
| Answer» B. Hold | |
| 318. |
Margaret Stephens notices the television commercial because of the loud sounds. This is an example of ______________________ |
| A. | exposure |
| B. | involuntary attention |
| C. | nonvoluntary attention |
| D. | voluntary attention |
| Answer» B. involuntary attention | |
| 319. |
The traditional view of marketing is that the firm makes something and then ‐‐‐‐‐‐it. |
| A. | Market |
| B. | Sells |
| C. | Prices |
| D. | Services. |
| Answer» C. Prices | |
| 320. |
According to whom “ a product lifecycle is very much similar to human life cycle.” |
| A. | Arch Paton |
| B. | Stanton |
| C. | Neil Borden |
| D. | Philip Kotler |
| Answer» B. Stanton | |
| 321. |
A price reduction to buyers who pay their bills promptly is called. |
| A. | Trade discount. |
| B. | Cash discount. |
| C. | Seasonal discount. |
| D. | Quality discount. |
| Answer» C. Seasonal discount. | |
| 322. |
A person who purchases a product or service either for his own consumption orfor others is known as…………. |
| A. | Buyer |
| B. | Customer |
| C. | Consumer |
| D. | None of these |
| Answer» C. Consumer | |
| 323. |
The four Cs are ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Customer focus, cost, convenience and communication. |
| B. | Convenience, control, competition and cost. |
| C. | Customer solution, cost, convenience and communication. |
| D. | Competition, cost, convenience and communication. |
| Answer» D. Competition, cost, convenience and communication. | |
| 324. |
Market where shares, debentures, bonds etc of companies are bought and sold. |
| A. | Money market |
| B. | Foreign exchange market |
| C. | Stock market |
| D. | None of these |
| Answer» D. None of these | |
| 325. |
The ______________________ component of attitudes focuses on behavioral tendencies |
| A. | Affective |
| B. | Instrumental |
| C. | Conative |
| D. | Cognitive |
| Answer» C. Conative | |
| 326. |
‐‐‐‐‐‐‐‐ is the process of identifying specific market segments. |
| A. | Market targeting |
| B. | Target marketing |
| C. | Positioning |
| D. | Marketing. |
| Answer» B. Target marketing | |
| 327. |
The total length of each product line is divided by number of product lines which is carriedby the company to calculate |
| A. | average width of product mix |
| B. | average length of product mix |
| C. | average depth of product mix |
| D. | consistency of product mix |
| Answer» C. average depth of product mix | |
| 328. |
_____________are retail stores owned by a group of consumers themselves |
| A. | Super Bazar |
| B. | Shopping mall |
| C. | Consumer co-operative store |
| D. | None of these |
| Answer» D. None of these | |
| 329. |
Smaller companies tying up with leading companies to distribute through its network isknown as ______________ Distribution. |
| A. | Syndicated |
| B. | selective |
| C. | exclusive |
| D. | intensive |
| Answer» B. selective | |
| 330. |
Industrial product are ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ products. |
| A. | B2B |
| B. | B2C |
| C. | F M C G |
| D. | Convenience. |
| Answer» B. B2C | |
| 331. |
‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ is called shopping by post |
| A. | Self service store |
| B. | Direct marketing |
| C. | Department stores |
| D. | Mail order business. |
| Answer» E. | |
| 332. |
Which of the following is against marketing concept ? |
| A. | Demarketing |
| B. | meta marketing |
| C. | mass marketing |
| D. | mega marketing |
| Answer» B. meta marketing | |
| 333. |
The negative feeling which arise after purchase causing inner tension is known as….. |
| A. | Cognitive dissonance |
| B. | Post purchase dissonance |
| C. | Buyer’s remorse |
| D. | All of these |
| Answer» E. | |
| 334. |
The ________ of a product mix refers to how many variants are offered of each product in the line. |
| A. | Width |
| B. | Length |
| C. | Depth |
| D. | Consistency |
| Answer» D. Consistency | |
| 335. |
Whenever a new product eliminates another product because of its improvements, suchas CDs to Cassettes, this phenomenon is referred as |
| A. | Improvements |
| B. | Creative destruction |
| C. | Creative construction |
| D. | Improvement destruction |
| Answer» C. Creative construction | |
| 336. |
Which company is the pioneer in direct marketing. |
| A. | Johnson&Johnson |
| B. | Eureka Forbes |
| C. | Avon cosmetics |
| D. | Cypla. |
| Answer» C. Avon cosmetics | |
| 337. |
Which of the following is not a risk in internet based transaction |
| A. | eavesdropping |
| B. | spoofing |
| C. | encryption |
| D. | unauthorized action. |
| Answer» D. unauthorized action. | |
| 338. |
The word channel is derived from the French word, |
| A. | Cann |
| B. | Chaan |
| C. | Canal |
| D. | None of these |
| Answer» D. None of these | |
| 339. |
Which of the following is not a characteristic of “Market Introduction Stage” in PLC? |
| A. | Demands has to be created |
| B. | Costs are low |
| C. | Makes no money at this stage |
| D. | Slow sales volume to start |
| Answer» C. Makes no money at this stage | |
| 340. |
_____________________ is irregular in nature. |
| A. | Promotion mix |
| B. | Sales promotion |
| C. | Trade promotion |
| D. | Discount coupon |
| Answer» C. Trade promotion | |
| 341. |
The ______________ function of marketing makes the products available in different geographic regions. |
| A. | Production. |
| B. | Selling. |
| C. | Distribution. |
| D. | Promotion. |
| Answer» D. Promotion. | |
| 342. |
Which among these is concerned with pricing policies for late entrants to a market. |
| A. | Market penetration |
| B. | Marketing research |
| C. | Market skimming |
| D. | Marketing skills |
| Answer» B. Marketing research | |
| 343. |
A marketing philosophy summarized by the phrase "a good product will sell itself" is characteristic of the ______________ period. |
| A. | Production |
| B. | Sales |
| C. | Marketing |
| D. | Relationship |
| Answer» B. Sales | |
| 344. |
According to promotional mix, method which follows corporate image building, handling unfavorable events and stories to get favorable publicity is called |
| A. | sales promotion |
| B. | personal selling |
| C. | public relations |
| D. | advertising |
| Answer» D. advertising | |
| 345. |
is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants. |
| A. | Target marketing |
| B. | Psychographic segmentation |
| C. | Product Differentiation |
| D. | Consumer behavior |
| Answer» E. | |
| 346. |
The strategy where the producer or marketer does not differentiate between different type of customers |
| A. | Undifferentiated Marketing |
| B. | Differentiated Marketing |
| C. | Concentrated Marketing |
| D. | Customised or Personalised Marketing |
| Answer» B. Differentiated Marketing | |
| 347. |
The practice of using the established brand names of two different companies on the same product istermed as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Manufacturer brand |
| B. | Private brand |
| C. | Brand licensing |
| D. | Co‐branding. |
| Answer» E. | |
| 348. |
‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ motives are those come from the physiological or basic needs such as hunger, thirst,sleep etc. |
| A. | Social |
| B. | Patronage |
| C. | Inherent |
| D. | Product. |
| Answer» D. Product. | |
| 349. |
Rural consumers are ……………. |
| A. | Price sensitive |
| B. | less price sensitive |
| C. | quality conscious |
| D. | none of these |
| Answer» B. less price sensitive | |
| 350. |
Method of managing advertising budget at company can have money for is classified as |
| A. | percentage of sales method |
| B. | affordable method |
| C. | competitive parity method |
| D. | objective and task method |
| Answer» C. competitive parity method | |