MCQOPTIONS
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| 1. |
A firm that bases its price on how it thinks the competitors will price, rather than on its own costs or demand, in order to win a contract is most likely using |
| A. | Going-rate pricing |
| B. | Cost-plus pricing |
| C. | Perceived-value pricing |
| D. | Sealed-bid pricing |
| Answer» D. Sealed-bid pricing | |