The psychological factors influencing consumer behavior are;

Culture, Subculture, Social Class

Motivation, Perception, Learning, Beliefs And Attitudes

Culture, Subculture, Social Class

Reference Groups, Family, Roles And Status

It important for marketers to devise communications that offer _______________, and areplaced in media that consumers in the target market are likely to use.

Consistent messages about their products

Product information to the customers

The major environmental variables influencing EC purchasing are:

Social, cultural, community, regulatory, political, and legal.

Price, brand, frequency of purchase, and tangibility.

Social, cultural, community, regulatory, political, and legal.

Age, gender, ethnicity, education, and lifestyle.

Price, social, cultural, ethnicity, and lifestyle.

Less involved consumer buying behavior in which customers perceive few differencebetween brands is called

Variety Seeking Buying Behavior

Dissonance Reducing Buying Behavior

Highly involved consumer buying behavior and customers perceive fewer differences among brands is called

Variety Seeking Buying Behavior

Dissonance Reducing Buying Behavior

The financial resources available to a person.

The relationships and social networks influencing behaviour.

The knowledge that is accumulated through upbringing and education, consisting of a set of distinctive tastes, skills, knowledge, and practices.

Which of these is not a method of changing attitudes?

Change The Priority Of Attributes

According to research, there are four factors that influence consumer buyer behavior:

Psychological, Personal, Social, CRM Systems

Cultural, Organizational, Personal, Psychological

Cultural, Social, Personal, Psychological

Highly involved consumer buying behavior while perceiving significant differencesbetween brands is called

Variety Seeking Buying Behavior

Dissonance Reducing Buying Behavior

Increased earnings in the middle class have led to spending on more “worthwhileexperiences” for children, such as ______________.

The best branded school gear, bags and shoes

The latest television sets and other entertainment products

Ski trips, college education, and shopping for better brands of clothes at more expensive store

The best branded school gear, bags and shoes

Having great parties among high society circles

Current consumer research is likely to include attention to the "dark side" of consumer behaviour. This growing emphasis refers to the fact that:

understanding of consumption for its own sake should be the focus of research rather than because the knowledge can be applied by marketers

it is difficult to measure the contribution of the "art" of consumer behaviour research to the corporate bottom line

many consumer behaviour findings are being stolen by competitors, via computers

not all consumer behaviour or marketing activity is necessarily beneficial to society

understanding of consumption for its own sake should be the focus of research rather than because the knowledge can be applied by marketers

In a marketing context, the term ‘evoked set’ means:

A Small Group Of Preferred Brands

221 + Mcqs in Energy Balance For Chemical Reaction Ii in Chemical Process Calculation Page 4 McqOptions

151.	Which one is not a base for market segmentation?
A.	Demographic
B.	Geographic
C.	Mass marketing
D.	None of the above
Answer» D. None of the above

Discussion

152.	A person's _______________ comprises internal factors, such as ability, intelligence andpersonality, and will determine how an individual responds to certain stimuli.
A.	Sensory limit
B.	Cognitive set
C.	Perceptual set
D.	Psychological threshold
Answer» D. Psychological threshold

Discussion

153.	The psychological factors influencing consumer behavior are;
A.	Motivation, Perception, Learning, Beliefs And Attitudes
B.	Culture, Subculture, Social Class
C.	Reference Groups, Family, Roles And Status
D.	All Of The Above
Answer» B. Culture, Subculture, Social Class

Discussion

154.	By ___________________, we mean a preference for existing, familiar products, and behaviors over novel ones.
A.	Continuous Innovations
B.	Discontinuance
C.	Innovation Resistance
D.	Discontinuous Innovations
Answer» D. Discontinuous Innovations

Discussion

155.	It important for marketers to devise communications that offer _______________, and areplaced in media that consumers in the target market are likely to use.
A.	Consistent messages about their products
B.	Better pricing
C.	Product information to the customers
D.	A new marketing strategy
Answer» B. Better pricing

Discussion

156.	Marketing managers should adapt the marketing mix to ___________________ and constantly monitor value changes and differences in both domestic and global markets.
A.	Sales strategies
B.	Marketing concepts
C.	Cultural values
D.	Brand images
Answer» B. Marketing concepts

Discussion

157.	The major environmental variables influencing EC purchasing are:
A.	Price, brand, frequency of purchase, and tangibility.
B.	Social, cultural, community, regulatory, political, and legal.
C.	Age, gender, ethnicity, education, and lifestyle.
D.	Price, social, cultural, ethnicity, and lifestyle.
Answer» B. Social, cultural, community, regulatory, political, and legal.

Discussion

158.	Each culture contains smaller _____, or groups of people with shared value systemsbased on common life experiences and situations.
A.	Alternative evaluations
B.	Cognitive dissonances
C.	Subcultures
D.	Motives
Answer» D. Motives

Discussion

159.	What does VALS stand for?
A.	Value Added Living Systems
B.	Values and Life Styles
C.	Variable Living Styles
D.	None of the above
Answer» C. Variable Living Styles

Discussion

160.	Which of the following is NOT a criterion used to classify groups?
A.	Membership
B.	Strength of Social Tie
C.	Number of Members
D.	Type of Contact
Answer» D. Type of Contact

Discussion

161.	Less involved consumer buying behavior in which customers perceive few differencebetween brands is called
A.	Complex Buoying Behavior
B.	Variety Seeking Buying Behavior
C.	Dissonance Reducing Buying Behavior
D.	Habitual Buying Behavior
Answer» E.

Discussion

162.	Highly involved consumer buying behavior and customers perceive fewer differences among brands is called
A.	Complex Buying Behavior
B.	Variety Seeking Buying Behavior
C.	Dissonance Reducing Buying Behavior
D.	Habitual Buying Behavior
Answer» D. Habitual Buying Behavior

Discussion

163.	An external trigger that encourages learning is called:
A.	A response
B.	A cue
C.	Reinforcement
D.	None of the above
Answer» C. Reinforcement

Discussion

164.	In 'adoption process for new products’, customer seek information in the
A.	Awareness Stage
B.	Interest Stage
C.	Evaluation And Trial Stage
D.	All Of Above
Answer» C. Evaluation And Trial Stage

Discussion

165.	You regularly purchase cleaning supplies for your custodial staff. This purchase is a________.
A.	straight rebuy
B.	new task
C.	modified rebuy
D.	modified straight rebuy
Answer» B. new task

Discussion

166.	Which two of the following are terms used by Cook to describe the two kinds ofinformation used in a social encounter?
A.	Secondary information.
B.	Impressionistic information.
C.	Static information.
D.	Primary information.
Answer» C. Static information.

Discussion

167.	Different social classes tend to have different attitudinal configurations and _______ thatinfluence the behavior of individual members.
A.	Personalities
B.	Values
C.	Finances
D.	Decision makers
Answer» C. Finances

Discussion

168.	Blake is in the process of buying a new car. He is highly involved in the purchase and perceives significant differences among his three favourite models. Blake's next step is most likely to be ________.
A.	opinion leadership
B.	evaluation of alternatives
C.	postpurchase behavior
D.	purchase decision
Answer» C. postpurchase behavior

Discussion

169.	The expanded view of the exchange which includes the issues that influence the consumerbefore, during, and after a purchase is called:
A.	The marketing mix
B.	The consumption process
C.	The strategic focus
D.	The extended exchange theory
Answer» C. The strategic focus

Discussion

170.	Basic needs such as hunger and thirst are called:
A.	Safety needs.
B.	Psychological needs.
C.	Social needs.
D.	Physiological needs.
Answer» E.

Discussion

171.	The subjective self, as we see ourselves, is called:
A.	The real self
B.	The ideal self
C.	The looking-glass self
D.	None of the above
Answer» C. The looking-glass self

Discussion

172.	A consumer can collect information from
A.	Internal source
B.	External source
C.	All of these
D.	None of the above
Answer» D. None of the above

Discussion

173.	The last stage of consumer decision making process is
A.	Problem recognition
B.	Post purchase evaluation
C.	Evaluation of alternatives
D.	None of the above
Answer» C. Evaluation of alternatives

Discussion

174.	Person's own living or interacting and acting pattern is classified
A.	lifestyle
B.	personality and self concept
C.	social class
D.	None of above
Answer» B. personality and self concept

Discussion

175.	Individuals frequently purchase products thought to be used by a desired group in order to achieve actual or symbolic membership in the group. This type of group is referred to as a(n) _____.
A.	Primary Reference Group
B.	Secondary Reference Group
C.	Dissociative Reference Group
D.	Aspiration Reference Group
Answer» E.

Discussion

176.	Cultural capital is:
A.	The financial resources available to a person.
B.	The relationships and social networks influencing behaviour.
C.	The knowledge that is accumulated through upbringing and education, consisting of a set of distinctive tastes, skills, knowledge, and practices.
D.	none of the above
Answer» D. none of the above

Discussion

177.	Which of these is not a method of changing attitudes?
A.	Change The Priority Of Attributes
B.	Change The Media
C.	Introduce A New Attribute
D.	Change Brand Associations
Answer» C. Introduce A New Attribute

Discussion

178.	Cultural factors must include
A.	Beliefs And Attitudes
B.	Social Class
C.	Occupation
D.	Roles And Status
Answer» C. Occupation

Discussion

179.	_____ is(are) the most basic cause of a person’s wants and behavior.
A.	Culture
B.	Brand personality
C.	Cognitive dissonance
D.	New product
Answer» B. Brand personality

Discussion

180.	Which type of group's presumed perspectives or values are being used by an individual asthe basis for his or her current behavior?
A.	Cohort Group
B.	Generation Group
C.	Community Group
D.	Reference Group
Answer» E.

Discussion

181.	Rules for purchasing are called:
A.	Risk reducers
B.	Heuristics
C.	Purchase regulations
D.	None of the above
Answer» C. Purchase regulations

Discussion

182.	According to research, there are four factors that influence consumer buyer behavior:
A.	Psychological, Personal, Social, CRM Systems
B.	Cultural, Organizational, Personal, Psychological
C.	Cultural, Social, Personal, Psychological
D.	None Of The Above
Answer» D. None Of The Above

Discussion

183.	Once a company knows a consumer’s preferences, the company can predict, without asking the consumer directly, what other products or services that consumer might enjoy through ___________.
A.	Active web bugs
B.	Spyware
C.	Collaborative filtering
D.	Personalization
Answer» B. Spyware

Discussion

184.	What type of research would be appropriate in the following situation? L'Oreal wants to determine whether a new line of deodorants for teenagers will be profitable
A.	Quantitative research.
B.	Mixed methodology.
C.	Focus groups.
D.	Primary research.
Answer» C. Focus groups.

Discussion

185.	Which of the following is NOT a stage in acculturation?
A.	Honeymoon
B.	Rejection
C.	Quittance
D.	Confidence
Answer» D. Confidence

Discussion

186.	Highly involved consumer buying behavior while perceiving significant differencesbetween brands is called
A.	Complex Buoying Behavior
B.	Variety Seeking Buying Behavior
C.	Dissonance Reducing Buying Behavior
D.	Habitual Buying Behavior
Answer» B. Variety Seeking Buying Behavior

Discussion

187.	Increased earnings in the middle class have led to spending on more “worthwhileexperiences” for children, such as ______________.
A.	The latest television sets and other entertainment products
B.	Ski trips, college education, and shopping for better brands of clothes at more expensive store
C.	The best branded school gear, bags and shoes
D.	Having great parties among high society circles
Answer» C. The best branded school gear, bags and shoes

Discussion

188.	Current consumer research is likely to include attention to the "dark side" of consumer behaviour. This growing emphasis refers to the fact that:
A.	it is difficult to measure the contribution of the "art" of consumer behaviour research to the corporate bottom line
B.	many consumer behaviour findings are being stolen by competitors, via computers
C.	not all consumer behaviour or marketing activity is necessarily beneficial to society
D.	understanding of consumption for its own sake should be the focus of research rather than because the knowledge can be applied by marketers
Answer» D. understanding of consumption for its own sake should be the focus of research rather than because the knowledge can be applied by marketers

Discussion

189.	The values, beliefs, behaviour, and material objects that constitute a people's way of life isdefined as
A.	Norms.
B.	Culture.
C.	Mores.
D.	Folkways
Answer» C. Mores.

Discussion

190.	According to brand personality traits, 'sophistication' is concluded as brand being
A.	Reliable And Intelligent
B.	Daring And Imaginative
C.	Cheerful And Wholesome
D.	Charming And Upper Class
Answer» E.

Discussion

191.	When companies try and create WOM around their brands, this is called:
A.	Endogenous WOM
B.	Exogenous WOM
C.	Fake WOM
D.	none of the above
Answer» C. Fake WOM

Discussion

192.	The __________________ of an innovation refers to the extent to which the innovation is consistent with present needs, motives, values, beliefs, and behaviors.
A.	Complexity
B.	Adoption Process
C.	Consumption Paradigms
D.	Compatibility
Answer» E.

Discussion

193.	Probably the most important factor to the success of an innovation is its perceived _____________________, that is, the extent to which it is viewed as providing clear benefits for the target market that are superior to those offered by competitive market offering.
A.	Continuous Advantage
B.	Pro-Bias Advantage
C.	Competitive Advantage
D.	Relative Advantage
Answer» E.

Discussion

194.	In Pavlov’s experiment, the bell acted as:
A.	An unconditioned response
B.	An unconditioned stimulus
C.	A conditioned stimulus
D.	None of the above
Answer» B. An unconditioned stimulus

Discussion

195.	Of the following pieces of legislation intended to protect the consumer, which was theearliest:
A.	Textile Labelling Act
B.	Food and Drug Act
C.	Motor Vehicle Safety Act
D.	Hazardous Products Act
Answer» D. Hazardous Products Act

Discussion

196.	Which one of the following does NOT reflect the correct use of the term ‘tribe’ when used to describe communities characterized by people who share:
A.	Lifestyles
B.	Fantasies
C.	Experiences
D.	Emotions
Answer» C. Experiences

Discussion

197.	Customers keeping such information that supports their attitudes towards brand is classified as
A.	selective attention
B.	selective distortion
C.	selective retention
D.	all of above
Answer» D. all of above

Discussion

198.	In a marketing context, the term ‘evoked set’ means:
A.	A Small Group Of Preferred Brands
B.	Memories Of Past Purchases
C.	Special Purchases
D.	All Purchase Decisions
Answer» B. Memories Of Past Purchases

Discussion

199.	By ______________________ we mean we mean that the consumer stops purchasing or using the product.
A.	Bandwagon Effects
B.	Consumption Paradigms
C.	Multi-Step Media Flow
D.	Discontinuance
Answer» E.

Discussion

200.	In studying consumer behaviour, it is often useful to categorize people on the basis of some similarity. Descriptions such as age, gender, income, or occupation are called:
A.	demographics
B.	psychographics
C.	personal profiles
D.	physiognomies
Answer» B. psychographics

Discussion

Explore topic-wise MCQs in Chemical Process Calculation.

Which one is not a base for market segmentation?

A person's _______________ comprises internal factors, such as ability, intelligence andpersonality, and will determine how an individual responds to certain stimuli.

The psychological factors influencing consumer behavior are;

By ___________________, we mean a preference for existing, familiar products, and behaviors over novel ones.

It important for marketers to devise communications that offer _______________, and areplaced in media that consumers in the target market are likely to use.

Marketing managers should adapt the marketing mix to ___________________ and constantly monitor value changes and differences in both domestic and global markets.

The major environmental variables influencing EC purchasing are:

Each culture contains smaller _____, or groups of people with shared value systemsbased on common life experiences and situations.

What does VALS stand for?

Which of the following is NOT a criterion used to classify groups?

Less involved consumer buying behavior in which customers perceive few differencebetween brands is called

Highly involved consumer buying behavior and customers perceive fewer differences among brands is called

An external trigger that encourages learning is called:

In 'adoption process for new products’, customer seek information in the

You regularly purchase cleaning supplies for your custodial staff. This purchase is a________.

Which two of the following are terms used by Cook to describe the two kinds ofinformation used in a social encounter?

Different social classes tend to have different attitudinal configurations and _______ thatinfluence the behavior of individual members.

Blake is in the process of buying a new car. He is highly involved in the purchase and perceives significant differences among his three favourite models. Blake's next step is most likely to be ________.

The expanded view of the exchange which includes the issues that influence the consumerbefore, during, and after a purchase is called:

Basic needs such as hunger and thirst are called:

The subjective self, as we see ourselves, is called:

A consumer can collect information from

The last stage of consumer decision making process is

Person's own living or interacting and acting pattern is classified

Individuals frequently purchase products thought to be used by a desired group in order to achieve actual or symbolic membership in the group. This type of group is referred to as a(n) _____.

Cultural capital is:

Which of these is not a method of changing attitudes?

Cultural factors must include

_____ is(are) the most basic cause of a person’s wants and behavior.

Which type of group's presumed perspectives or values are being used by an individual asthe basis for his or her current behavior?

Rules for purchasing are called:

According to research, there are four factors that influence consumer buyer behavior:

Once a company knows a consumer’s preferences, the company can predict, without asking the consumer directly, what other products or services that consumer might enjoy through ___________.

What type of research would be appropriate in the following situation? L'Oreal wants to determine whether a new line of deodorants for teenagers will be profitable

Which of the following is NOT a stage in acculturation?

Highly involved consumer buying behavior while perceiving significant differencesbetween brands is called

Increased earnings in the middle class have led to spending on more “worthwhileexperiences” for children, such as ______________.

Current consumer research is likely to include attention to the "dark side" of consumer behaviour. This growing emphasis refers to the fact that:

The values, beliefs, behaviour, and material objects that constitute a people's way of life isdefined as

According to brand personality traits, 'sophistication' is concluded as brand being

When companies try and create WOM around their brands, this is called:

The __________________ of an innovation refers to the extent to which the innovation is consistent with present needs, motives, values, beliefs, and behaviors.

Probably the most important factor to the success of an innovation is its perceived _____________________, that is, the extent to which it is viewed as providing clear benefits for the target market that are superior to those offered by competitive market offering.

In Pavlov’s experiment, the bell acted as:

Of the following pieces of legislation intended to protect the consumer, which was theearliest:

Which one of the following does NOT reflect the correct use of the term ‘tribe’ when used to describe communities characterized by people who share:

Customers keeping such information that supports their attitudes towards brand is classified as

In a marketing context, the term ‘evoked set’ means:

By ______________________ we mean we mean that the consumer stops purchasing or using the product.

In studying consumer behaviour, it is often useful to categorize people on the basis of some similarity. Descriptions such as age, gender, income, or occupation are called: