MCQOPTIONS
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| 1. |
Blake is in the process of buying a new car. He is highly involved in the purchase and perceives significant differences among his three favourite models. Blake's next step is most likely to be ________. |
| A. | opinion leadership |
| B. | evaluation of alternatives |
| C. | postpurchase behavior |
| D. | purchase decision |
| Answer» C. postpurchase behavior | |