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MCQOPTIONS
This section includes 221 Mcqs, each offering curated multiple-choice questions to sharpen your Chemical Process Calculation knowledge and support exam preparation. Choose a topic below to get started.
| 51. |
The two key factors limiting the use of personalization to more precisely target marketing efforts to individual customers are: |
| A. | Matching profiles with product offerings and delivering those offerings. |
| B. | Communication costs and filtering costs. |
| C. | Privacy and trust issues. |
| D. | Lack of customer loyalty and service customization costs. |
| Answer» C. Privacy and trust issues. | |
| 52. |
Which factors are used to interpret a person's task performance? |
| A. | Internal attributive control. |
| B. | Unstable factors. |
| C. | Stable factors. |
| D. | Internal attributions. |
| Answer» E. | |
| 53. |
According to Freud, which of the following is our conscious self? |
| A. | The id |
| B. | The superego |
| C. | The ego |
| D. | None of the above |
| Answer» D. None of the above | |
| 54. |
The "pyramid of consumer behaviour" illustrates the focus of several disciplines when studying consumer behaviour. Focus on the individual's consumer behaviour (such as how one reads certain sections of a magazine) is termed: |
| A. | idiosyncratic |
| B. | macro |
| C. | micro |
| D. | unitary |
| Answer» C. micro | |
| 55. |
What does OEM stand for? |
| A. | Organisation for Energy Markets |
| B. | Overseas Equipment Markets |
| C. | Original Equipment Manufacturer |
| D. | None of the above |
| Answer» D. None of the above | |
| 56. |
The rational element of motivation is called: |
| A. | A goal |
| B. | An incentive |
| C. | A drive |
| D. | None of the above |
| Answer» B. An incentive | |
| 57. |
Social class who rely on relatives for assistance in trouble times and economic supportconsidered as |
| A. | Upper Middles |
| B. | Working Class |
| C. | Middle Class |
| D. | Upper Uppers |
| Answer» C. Middle Class | |
| 58. |
What does OSL stand for? |
| A. | Over Stimulation Line |
| B. | Optimum Stimulation Level |
| C. | Outside Sensory Level |
| D. | None of the above |
| Answer» C. Outside Sensory Level | |
| 59. |
Which of the following in NOT a category of pre-purchase expectation? |
| A. | Equitable performance |
| B. | Expected performance |
| C. | Expected performance |
| D. | None of the above |
| Answer» D. None of the above | |
| 60. |
What type of research would be appropriate in the following situation? A college or university bookshop wants to get some insights into how students feel about the shop's merchandise, prices and service. |
| A. | Qualitative research. |
| B. | Mixed methodology. |
| C. | Quantitative research. |
| D. | Focus groups. |
| Answer» E. | |
| 61. |
According to Inmon, B2C clickstream data can reveal information each of the following EXCEPT: |
| A. | What goods the customer wanted to but could not find. |
| B. | What goods the customer examined but did not purchase. |
| C. | Which ads and promotions were effective and which were not. |
| D. | Whether there are too many products for the customer to wade through. |
| Answer» C. Which ads and promotions were effective and which were not. | |
| 62. |
What is the correct term for a situation where a stimulus no longer evokes the conditionedresponse? |
| A. | Generalisation. |
| B. | Discrimination |
| C. | Extinction |
| D. | None of the above |
| Answer» D. None of the above | |
| 63. |
Being the first firm to market a product successfully in an emerging market often leads to what is called the _____________________. |
| A. | Relative Advantage |
| B. | Pioneering Advantage |
| C. | Comparative Advantage |
| D. | Success Advantage |
| Answer» C. Comparative Advantage | |
| 64. |
People will forget much that they learn. They tend to retain information that supports their attitudes and beliefs. This is called _____. |
| A. | Selective retention |
| B. | Selective distortion |
| C. | Selective attitude |
| D. | Selective attention |
| Answer» B. Selective distortion | |
| 65. |
Four important subcultures mentioned by the author include all except _____. |
| A. | Hispanics |
| B. | African Americans |
| C. | Mature consumers |
| D. | Opinions leaders |
| Answer» E. | |
| 66. |
What is the final stage in the purchase decision process? |
| A. | Purchase |
| B. | Post-Purchase Evaluation |
| C. | Word Of Mouth |
| D. | Pre-Purchase Evaluation |
| Answer» E. | |
| 67. |
__________ are factors that have been shown to affect consumer behavior. |
| A. | Brand name, quality, newness, and complexity |
| B. | Advertising, marketing, product, and price |
| C. | Outlets, strategies, concept, and brand name |
| D. | Quality, advertising, product positioning, and strategy |
| Answer» B. Advertising, marketing, product, and price | |
| 68. |
What is at the highest level of Maslow’s hierarchy of needs? |
| A. | Esteem Needs |
| B. | Self-Actualisation Needs |
| C. | Social Needs |
| D. | Safety Needs |
| Answer» C. Social Needs | |
| 69. |
The ultimate goal of marketing is to: |
| A. | Facilitate Consumer Experimentation |
| B. | Satisfy Consumer Needs For Information |
| C. | Raise Consumer Awareness |
| D. | Ensure Long-Run Consumer Behaviour |
| Answer» E. | |
| 70. |
The emotional component of attitude is called: |
| A. | Cognition |
| B. | Conation |
| C. | Affect |
| D. | None of the above |
| Answer» D. None of the above | |
| 71. |
Needs of customers are triggered by |
| A. | internal stimuli |
| B. | external stimuli |
| C. | both a and b |
| D. | none of above |
| Answer» D. none of above | |
| 72. |
How do consumers respond to various marketing efforts the company might use? Thestarting point is the _____ of a buyer’s behavior. |
| A. | belief |
| B. | subculture |
| C. | postpurchase feeling |
| D. | stimulus-response |
| Answer» E. | |
| 73. |
Which of the following is a characteristic of a consumption subculture? |
| A. | An Identifiable, Hierarchical Social Structure |
| B. | A Set Of Shared Beliefs Or Values |
| C. | Unique Jargon, Rituals, And Modes Of Symbolic Expression |
| D. | A And B |
| Answer» D. A And B | |
| 74. |
Which of the following is not a sales forecasting method? |
| A. | Leading indicators. |
| B. | Binomial regression. |
| C. | Time lag analysis. |
| D. | Time series analysis. |
| Answer» C. Time lag analysis. | |
| 75. |
There are various types of research designed to obtain different types of information. What type of research is used to define problems and suggest hypotheses? |
| A. | Secondary research. |
| B. | Descriptive research. |
| C. | Primary research. |
| D. | Causal research. |
| Answer» C. Primary research. | |
| 76. |
What does the term ‘evoked set’ mean? |
| A. | Products That Have Caused Complaints |
| B. | A Customer’s Close Friends |
| C. | A Consumer’s Shortlist Of Possible Purchases |
| D. | Products That Stand Out |
| Answer» D. Products That Stand Out | |
| 77. |
Contactual reference groups are: |
| A. | Close groups that we currently belong to, or perhaps belonged to in the past, but no longer want to associate ourselves with. |
| B. | Close groups with which we interact regularly and where there is a degree of proximity. |
| C. | Groups of people that the consumer can identify or admire (often from afar), and aspires to be like them in some way. |
| D. | none of the above |
| Answer» C. Groups of people that the consumer can identify or admire (often from afar), and aspires to be like them in some way. | |
| 78. |
Kelly is hungry, and this inner force is making him search for the type of food he wants to eat. He decides that an Arby's roast beef sandwich will satisfy his hunger. This inner force that is compelling him to search for food is known as a(n) _____. |
| A. | Motive |
| B. | personality trait |
| C. | emotion |
| D. | perception |
| Answer» D. perception | |
| 79. |
Mental process in which customer ends up as buyer of a new product is called |
| A. | Adoption Process |
| B. | Cognitive Dissonance |
| C. | Pre Purchase Behavior |
| D. | Post-Purchase Behavior |
| Answer» B. Cognitive Dissonance | |
| 80. |
14% of the population that is differentiated mainly by having high incomes is classified as ______________. |
| A. | The working class |
| B. | The middle class |
| C. | Upper Americans |
| D. | Lower middle class |
| Answer» D. Lower middle class | |
| 81. |
Procedure in marketing which consists of enlisting opinion leaders as "brand ambassadors" is called |
| A. | Leading Marketing |
| B. | Buzz Marketing |
| C. | Online Marketing |
| D. | None Of Above |
| Answer» C. Online Marketing | |
| 82. |
Which works best in advertising? |
| A. | Forward conditioning |
| B. | Backward conditioning |
| C. | Simultaneous conditioning |
| D. | None of the above |
| Answer» C. Simultaneous conditioning | |
| 83. |
According to the EC consumer behavior model, personal characteristics and environmentalcharacteristics are classified as: |
| A. | independent variables |
| B. | dependent variables |
| C. | intervening variables |
| D. | decision variables |
| Answer» C. intervening variables | |
| 84. |
Adopter group 'laggards' are |
| A. | deliberate |
| B. | guided by respect |
| C. | skeptical |
| D. | tradition bound |
| Answer» E. | |
| 85. |
How many stages are there in the general purchase decision process? |
| A. | Seven |
| B. | Three |
| C. | Nine |
| D. | Five |
| Answer» E. | |
| 86. |
Interpretivists tend to challenge the beliefs of the positivists. The interpretivists' view is that: |
| A. | positivists stress science and technology too much |
| B. | we each construct our own meanings of the world we live in |
| C. | symbolic, subjective experience is important |
| D. | there are no right or wrong answers |
| Answer» E. | |
| 87. |
"We are what we have" would be associated with which of the following concepts? |
| A. | Attitudes. |
| B. | Beliefs. |
| C. | A person's self-concept. |
| D. | Personality. |
| Answer» D. Personality. | |
| 88. |
When a stimulus that is close to the conditioned stimulus evokes the conditioned response,this is called: |
| A. | Generalisation. |
| B. | Discrimination |
| C. | Extinction |
| D. | None of the above |
| Answer» D. None of the above | |
| 89. |
In 'stages of adoption process', stage in which customer considers whether to tryproduct or not to is classified as |
| A. | Awareness Stage |
| B. | Interest Stage |
| C. | Evaluation And Trial Stage |
| D. | Adoption |
| Answer» D. Adoption | |
| 90. |
Procter & Gamble (P&G) used the Internet in the new product development of Whitestrips, a teeth-brightening product. Based on this experience, P&G: |
| A. | Decided to add Internet research to its traditional marketing test model. |
| B. | Could not determine the target market segments for the Whitestrips. |
| C. | Learned that the cost of online surveys were about the same as similarly sized telephone surveys, but online surveys expedited research considerably, |
| D. | Reduced the time-to-market from concept to market launch by approximately two years. |
| Answer» B. Could not determine the target market segments for the Whitestrips. | |
| 91. |
A teenager has lunch in McDonald's with her friends, even though she doesn't really like McDonald's and privately prefers to eat the food at Subway. This is an example of which of the following types of conformity? |
| A. | Informational conformity |
| B. | Normative conformity |
| C. | Compliance |
| D. | Internalization |
| Answer» D. Internalization | |
| 92. |
A custom with a strong moral component is called: |
| A. | Taboo |
| B. | A more |
| C. | An imperative |
| D. | Ethic |
| Answer» C. An imperative | |
| 93. |
All of the following are correct about market research methods EXCEPT: |
| A. | It is important first to understand how groups of consumers are classified or segmented. |
| B. | Markets can be segmented to increase the percentage of responses and to formulate effective marketing strategies that appeal to specific consumer groups. |
| C. | Direct mail marketing methods are usually cost-effective. |
| D. | Market segmentation is done with the aid of tools such as data modeling and data warehousing. |
| Answer» E. | |
| 94. |
Which of the following statements about social classes in the United States is true? |
| A. | The middle class is the largest class |
| B. | Less than five percent of the population in the U.S. belong to the upper clas |
| C. | The working class is defined as “family folk” who depend heavily on relatives for economic and emotional support |
| D. | The middle class is the group most likely to demand instant gratification |
| Answer» D. The middle class is the group most likely to demand instant gratification | |
| 95. |
Recently marketers have come to realize the value of what is being called relationship marketing. In marketing terms, it means: |
| A. | coordinating the packages of family brands to communicate the same "look" |
| B. | developing friendships with foreign governments so that Canadian products can be sold in their countries at a fair price |
| C. | instituting practices which show companies' awareness of their responsibilities to the environment and society |
| D. | building bonds between brands and customers that will last a lifetime |
| Answer» E. | |
| 96. |
Which of the following is not included in the decision-making unit of a buyingorganization? |
| A. | individuals who supply the product |
| B. | individuals who make the buying decision |
| C. | individuals who influence the buying decision |
| D. | individuals who control buying information |
| Answer» B. individuals who make the buying decision | |
| 97. |
The way we think other people see us is called: |
| A. | The real self. |
| B. | The looking-glass self |
| C. | The ideal self |
| D. | None of the above |
| Answer» D. None of the above | |
| 98. |
Darla considers herself to be a gourmet, and she has dined at many of the finest restaurants in the United States. On a recent trip to New Orleans, she refused to eat at a restaurant that was purported to have some of the best Cajun food because it had oil cloth and plastic flowers on the tables. Which situational influence explains Darla's refusal to eat at this restaurant? |
| A. | Its marketing mix |
| B. | Task features |
| C. | Current conditions |
| D. | Physical features |
| Answer» E. | |
| 99. |
Pricing, technical support, and logistics support are several of the _______________ thatcan be controlled by EC vendors and sellers |
| A. | independent variables |
| B. | dependent variables |
| C. | intervening variables |
| D. | decision variables |
| Answer» C. intervening variables | |
| 100. |
Tendency to which results of innovation are communicated to others is classified as |
| A. | relative advantage |
| B. | divisibility |
| C. | communicability |
| D. | compatibility |
| Answer» D. compatibility | |