

MCQOPTIONS
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1. |
Probably the most important factor to the success of an innovation is its perceived _____________________, that is, the extent to which it is viewed as providing clear benefits for the target market that are superior to those offered by competitive market offering. |
A. | Continuous Advantage |
B. | Pro-Bias Advantage |
C. | Competitive Advantage |
D. | Relative Advantage |
Answer» E. | |