Which of the following are employees with an internal locus of control orientation more likely to display than employees with an external control orientation?

An increased probability of gaining managerial positions.

Greater satisfaction with their jobs.

Greater satisfaction with participatory management.

The price of products and services often influence whether _______________, and, if so,which competitive offering is selected.

Consumers will purchase them at all

Consumers will decide to buy immediately

People would recommend the product

Personalization and user profiling strategies include each of the following EXCEPT:

Placing cookies on a user’s hard drive to collect information with or without the user’s knowledge.

Segmenting the market based on demographics.

Using questionnaires to collect information directly from the user.

Placing cookies on a user’s hard drive to collect information with or without the user’s knowledge.

Building from previous purchases or purchase patterns.

__________________________ require either major change in an area of behavior that is relatively unimportant to the individual or a minor change in an area of behavior that is very important to the user.

Differentiated continuous innovations

Technologically continuous innovations

Dynamically continuous innovations

Differentiated continuous innovations

Subordinate influenced continuous innovations

Which of the following statements is true about the goal theory of motivation?

People with easier goals will perform better than people with difficult goals.

A person's level of commitment to a goal will not regulate the level of effort expended.

Research has shown that there is little support for the goal theory and its effects on motivation with regard to the relationship between goal-setting and performance.

People with difficult goals will perform better than people with easier goals.

Web analytics and mining tools and services:

Offer advanced functions that help marketers decide which products to promote, and merchandisers achieve a better understanding of the nature of demand.

Simply report which pages were clicked and how long a visitor stayed there.

Offer advanced functions that help marketers decide which products to promote, and merchandisers achieve a better understanding of the nature of demand.

Are used to redesign web sites quickly and on the fly.

Provide most companies with knowledge about how to use clickstream data effectively.

What is the middle class concerned about?

Buying only “value for money” products

European travel and club memberships for tennis, golf, and swimming

Prestigious schooling facility for their children

Fashion and buying what experts in the media recommend

Buying only “value for money” products

Which of the following is not a defined use of marketing research?

To identify and define marketing opportunities and problems.

To improve understanding of the marketing process.

To generate, refine and evaluate marketing actions.

To justify previous marketing decisions.

Many marketers use the self-concept premise that people's possessions contribute to and reflect their identities; that is, "we are what we have." Under this premise, consumers ________.

Are affected by subconscious motivations

Buy products to support their self-images

The value-expressive influence of reference groups is:

When a consumer uses the reference group to actively get information from opinion leaders or expert groups.

When a person is influenced in their choice of brand by the preferences of those with whom they socialize, including family members and work colleagues.

When someone buys a particular brand to enhance their image, and because they admire characteristics of people who use the bra

Upper Americans prioritize spending on _______________.

Technology related products, and gifts

Travel, club memberships, and prestigious schools for children.

The dominant set of assumptions which has influenced Western research on art and science since the late 16th Century has been termed positivism. All of the following are tenets of positivism EXCEPT:

there is a single objective truth that can be discovered by science

we should stress the functions of objects and celebrate technology

there are multiple and simultaneous events which shape a particular view of an occurrence and help us interpret the nature of reality

The reason that higher prices may not affect consumer buying is _______________.

Most consumers feel that the price is actually affordable

Most consumers prefer brand names which have higher prices

70% of the total population looks for quality services and is willing to pay higher prices

Consumers believe that higher prices indicate higher quality or prestige

Most consumers feel that the price is actually affordable

Issues related to trust in EC include all of the following EXCEPT:

As a result of trust-transference programs through portal affiliation, seal of approval programs, online shopping communities, and customer endorsements, customers are fully confident in online purchasing transactions.

When parties trust each other, they have confidence that transaction partners will keep their promises. However, both parties in the transaction assume some risk.

Trust is particularly important in global EC transactions due to the difficulty of taking legal action in cases of a dispute or fra

Parental yielding is when:

A parent passes responsibility for purchases for children to another parental decision-maker.

A parent makes all purchases on behalf of a child.

A parent is influenced by a child's request and 'surrenders'.

A parent passes responsibility for purchases for children to another parental decision-maker.

The core of the “new marketing model” consists of:

Four P’s—product, place, price, and promotion.

Why is market research an essential tool for the marketing manager?

Monitor changing needs and attitudes, etc.

Develop more appropriate marketing mixes.

Monitor progress and diagnose the root causes of marketing problems.

Define and locate market segments.

221 + Mcqs in Energy Balance For Chemical Reaction Ii in Chemical Process Calculation Page 1 McqOptions

1.	Which of the following are employees with an internal locus of control orientation more likely to display than employees with an external control orientation?
A.	An increased probability of gaining managerial positions.
B.	Greater satisfaction with their jobs.
C.	Greater satisfaction with participatory management.
D.	All of the above.
Answer» E.

2.	What type of research would be appropriate in the following situation? Nestlé wants to investigate the impact of children on their parents' decisions to buy breakfast foods.
A.	Focus groups.
B.	Qualitative research.
C.	Secondary research.
D.	Quantitative research.
Answer» C. Secondary research.

3.	Which of the following is NOT a market research tool?
A.	Interviews
B.	Questionnaires
C.	Introspective reflection
D.	None of the above
Answer» D. None of the above

4.	The price of products and services often influence whether _______________, and, if so,which competitive offering is selected.
A.	Consumers will purchase them at all
B.	Consumers see a need to buy
C.	Consumers will decide to buy immediately
D.	People would recommend the product
Answer» B. Consumers see a need to buy

7.	If customer 's expectations and products performance matches, customer is
A.	Satisfied
B.	Dissatisfied
C.	Delighted
D.	None Of Above
Answer» B. Dissatisfied

9.	Ads affecting consumers subconscious minds are classified as
A.	Online Advertising
B.	Subliminal Advertising
C.	Luminal Advertising
D.	Both B And C
Answer» C. Luminal Advertising

10.	Hedonic consumption is about:
A.	Hair Care Products
B.	Emotional Impact Of Purchases
C.	Fantastic Images
D.	Hysterical Imagery
Answer» C. Fantastic Images

12.	That minor stimuli which determines when and how customer will respond in certainway iscalled
A.	Perception
B.	Cues
C.	Motives
D.	Both A And C
Answer» C. Motives

14.	Buyer decision process starts with
A.	Need Recognition
B.	Information Search
C.	Evaluation Of Alternatives
D.	Both B And C
Answer» B. Information Search

16.	Consumer behavior differs when you are installing a fire protection system for your warehouse full of steel desks and when you are purchasing a fire protection system for your home, which is full of irreplaceable antiques. Which situational influence explains this consumer behavior?
A.	Its marketing mix
B.	Task features
C.	Current conditions
D.	Physical features
Answer» C. Current conditions

17.	_____________ describes changes in an individual's behaviour arising from experience.
A.	Learning.
B.	A cue.
C.	Motivation.
D.	Stimulus object.
Answer» B. A cue.

20.	Very high levels of purchase involvement tend to produce _____.
A.	extended decision making
B.	nominal decision making
C.	affective decision making
D.	limited decision making
Answer» B. nominal decision making

21.	The notion of _________________________ reflects the human desire for balance,order, and consistency between beliefs and behaviors.
A.	Social Equilibrium
B.	Pro-Innovation Bias
C.	Neighborhood Effect
D.	Psychological Equilibrium
Answer» E.

22.	Group which can exert influences on other because of specialized knowledge and skills iscalled
A.	opinion leader
B.	leading adopters
C.	influential
D.	all of above
Answer» C. influential

23.	What is the first stage of the consumer decision process?
A.	information search
B.	problem recognition
C.	alternative evaluation
D.	purchase
Answer» C. alternative evaluation

18.	Many marketers use the self-concept premise that people's possessions contribute to and reflect their identities; that is, "we are what we have." Under this premise, consumers ________.
A.	Use brand personalities
B.	Are affected by subconscious motivations
C.	Buy products to support their self-images
D.	Conduct the information search
Answer» D. Conduct the information search

24.	Disappointment following a purchase is called:
A.	Post-purchase annoyance
B.	Post-purchase dissonance
C.	Post-purchase consonance
D.	None of the above
Answer» C. Post-purchase consonance

25.	Upper Americans prioritize spending on _______________.
A.	Technology related products, and gifts
B.	Pubs and discos
C.	Gambling events
D.	Travel, club memberships, and prestigious schools for children.
Answer» E.

26.	Maslow’s hierarchy of needs includes all EXCEPT which of the following?
A.	Cognition
B.	physiological
C.	safety
D.	Belongingness
Answer» B. physiological

27.	Maslow's hierarchy of needs, food, water, sleep, and to an extent, sex, are considered _____ motives.
A.	Safety
B.	self-actualization
C.	Physiological
D.	Belongingness
Answer» D. Belongingness

28.	During which stage of the business buying process is a buyer most likely to conduct value analysis, carefully studying components to determine if they can be redesigned, standardized, or made less expensive?
A.	General need recognition
B.	Performance review
C.	Proposal solicitation
D.	Product specification
Answer» E.

29.	The dominant set of assumptions which has influenced Western research on art and science since the late 16th Century has been termed positivism. All of the following are tenets of positivism EXCEPT:
A.	human reason is supreme
B.	there is a single objective truth that can be discovered by science
C.	we should stress the functions of objects and celebrate technology
D.	there are multiple and simultaneous events which shape a particular view of an occurrence and help us interpret the nature of reality
Answer» E.

33.	James recently purchased a new car, however now he is worried about whether he made the right decision. Consumer behaviourists have a term for this state of mind. What is it?
A.	Purchase Concern
B.	Dithering
C.	Post-Purchase Dissonance
D.	Product Evaluation
Answer» D. Product Evaluation

34.	The effect whereby someone holding two conflicting attitudes at once feels discomfort iscalled:
A.	Attitude disconfirmation
B.	Affective re-adjustment
C.	Cognitive dissonance
D.	None of the above
Answer» C. Cognitive dissonance

35.	The individual responsible for the flow of information is called:
A.	The gatekeeper
B.	The initiator
C.	The decider
D.	None of the above
Answer» B. The initiator

Explore topic-wise MCQs in Chemical Process Calculation.

Which of the following are employees with an internal locus of control orientation more likely to display than employees with an external control orientation?

What type of research would be appropriate in the following situation? Nestlé wants to investigate the impact of children on their parents' decisions to buy breakfast foods.

Which of the following is NOT a market research tool?

The price of products and services often influence whether _______________, and, if so,which competitive offering is selected.

Personalization and user profiling strategies include each of the following EXCEPT:

__________________________ require either major change in an area of behavior that is relatively unimportant to the individual or a minor change in an area of behavior that is very important to the user.

If customer 's expectations and products performance matches, customer is

Which of the following statements is true about the goal theory of motivation?

Ads affecting consumers subconscious minds are classified as

Hedonic consumption is about:

Web analytics and mining tools and services:

That minor stimuli which determines when and how customer will respond in certainway iscalled

What is the middle class concerned about?

Buyer decision process starts with

Which of the following is not a defined use of marketing research?

Consumer behavior differs when you are installing a fire protection system for your warehouse full of steel desks and when you are purchasing a fire protection system for your home, which is full of irreplaceable antiques. Which situational influence explains this consumer behavior?

_____________ describes changes in an individual's behaviour arising from experience.

Many marketers use the self-concept premise that people's possessions contribute to and reflect their identities; that is, "we are what we have." Under this premise, consumers ________.

The value-expressive influence of reference groups is:

Very high levels of purchase involvement tend to produce _____.

The notion of _________________________ reflects the human desire for balance,order, and consistency between beliefs and behaviors.

Group which can exert influences on other because of specialized knowledge and skills iscalled

What is the first stage of the consumer decision process?

Disappointment following a purchase is called:

Upper Americans prioritize spending on _______________.

Maslow’s hierarchy of needs includes all EXCEPT which of the following?

Maslow's hierarchy of needs, food, water, sleep, and to an extent, sex, are considered _____ motives.

During which stage of the business buying process is a buyer most likely to conduct value analysis, carefully studying components to determine if they can be redesigned, standardized, or made less expensive?

The dominant set of assumptions which has influenced Western research on art and science since the late 16th Century has been termed positivism. All of the following are tenets of positivism EXCEPT:

The reason that higher prices may not affect consumer buying is _______________.

Issues related to trust in EC include all of the following EXCEPT:

Parental yielding is when:

James recently purchased a new car, however now he is worried about whether he made the right decision. Consumer behaviourists have a term for this state of mind. What is it?

The effect whereby someone holding two conflicting attitudes at once feels discomfort iscalled:

The individual responsible for the flow of information is called:

Tendency to which experiences of potential customers fits with innovation is called

The process of monitoring our behavior to conform with feedback from others is called:

If the unconditioned stimulus comes before the conditioned stimulus, this is called:

The level of concern for, or interest in, the purchase process triggered by the need toconsider a particular purchase is known as _____.

Insistent demands for products is called:

The set of shared beliefs, behaviours and attitudes associated with a large group of peopleis called:

The core of the “new marketing model” consists of:

According to brand personality traits, 'excitement' is concluded as brand being

Well-known brand 'Apple' is related to brand personality trait of

All of the following factors would be listed as social factors that influence consumerbehaviour EXCEPT:

Bill thought he had received the best deal on his new car. Shortly after the purchase, Bill started to notice certain disadvantages of his new car as he learned more about other cars available. Bill is experiencing ________.

In social class grouping, white and blue collar workers with average pay can be classified as

Those who seek out new intellectual experiences are called:

Why is market research an essential tool for the marketing manager?

The tendency for elderly people to move more slowly is an example of:

36.	Tendency to which experiences of potential customers fits with innovation is called
A.	Relative Advantage
B.	Divisibility
C.	Communicability
D.	Compatibility
Answer» E.

37.	The process of monitoring our behavior to conform with feedback from others is called:
A.	Self-expression
B.	Self-monitoring
C.	Self-behaving
D.	None of the above
Answer» E.

38.	If the unconditioned stimulus comes before the conditioned stimulus, this is called:
A.	Forward conditioning
B.	Backward conditioning
C.	Simultaneous conditioning
D.	None of the above
Answer» D. None of the above

39.	The level of concern for, or interest in, the purchase process triggered by the need toconsider a particular purchase is known as _____.
A.	personal involvement
B.	product involvement
C.	purchase involvement
D.	enduring involvement
Answer» D. enduring involvement

40.	Insistent demands for products is called:
A.	Pester power
B.	Irritation power
C.	Child pressure
D.	Peer pressure
Answer» B. Irritation power

41.	The set of shared beliefs, behaviours and attitudes associated with a large group of peopleis called:
A.	Religion
B.	Culture
C.	Social Framework
D.	Ethics
Answer» B. Culture

42.	The core of the “new marketing model” consists of:
A.	Four P’s—product, place, price, and promotion.
B.	Customer profiles.
C.	Online marketing channels.
D.	Customer relationships.
Answer» E.

43.	According to brand personality traits, 'excitement' is concluded as brand being
A.	Outdoorsy And Tough
B.	Daring And Imaginative
C.	Cheerful And Wholesome
D.	Charming And Upper Class
Answer» C. Cheerful And Wholesome

44.	Well-known brand 'Apple' is related to brand personality trait of
A.	Ruggedness
B.	Competence
C.	Sophistication
D.	Excitement
Answer» E.

45.	All of the following factors would be listed as social factors that influence consumerbehaviour EXCEPT:
A.	Roles and status
B.	Family.
C.	Occupation.
D.	Reference groups.
Answer» D. Reference groups.