

MCQOPTIONS
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1. |
Consumer behavior differs when you are installing a fire protection system for your warehouse full of steel desks and when you are purchasing a fire protection system for your home, which is full of irreplaceable antiques. Which situational influence explains this consumer behavior? |
A. | Its marketing mix |
B. | Task features |
C. | Current conditions |
D. | Physical features |
Answer» C. Current conditions | |