MCQOPTIONS
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| 1. |
Web analytics and mining tools and services: |
| A. | Simply report which pages were clicked and how long a visitor stayed there. |
| B. | Offer advanced functions that help marketers decide which products to promote, and merchandisers achieve a better understanding of the nature of demand. |
| C. | Are used to redesign web sites quickly and on the fly. |
| D. | Provide most companies with knowledge about how to use clickstream data effectively. |
| Answer» B. Offer advanced functions that help marketers decide which products to promote, and merchandisers achieve a better understanding of the nature of demand. | |