1.

Personalization and user profiling strategies include each of the following EXCEPT:

A. Segmenting the market based on demographics.
B. Using questionnaires to collect information directly from the user.
C. Placing cookies on a user’s hard drive to collect information with or without the user’s knowledge.
D. Building from previous purchases or purchase patterns.
Answer» C. Placing cookies on a user’s hard drive to collect information with or without the user’s knowledge.


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