MCQOPTIONS
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MCQOPTIONS
This section includes 657 Mcqs, each offering curated multiple-choice questions to sharpen your Testing Subject knowledge and support exam preparation. Choose a topic below to get started.
| 1. |
Which of the following is the most valuable piece of information for determining the social class of your best friend's parents? |
| A. | The number of years schooling that they had |
| B. | Their ethnic backgrounds |
| C. | Their combined annual income |
| D. | Their occupations |
| Answer» E. | |
| 2. |
A _____________ is a need that is sufficiently pressing to direct the person to seek satisfaction of the need. |
| A. | motive . |
| B. | want |
| C. | demand |
| D. | requirement |
| Answer» B. want | |
| 3. |
In terms of consumer behaviour; culture, social class, and reference group influences have been related to purchase and _______________. |
| A. | Economic situations |
| B. | Situational influences |
| C. | Consumption decisions |
| D. | Physiological influences |
| Answer» D. Physiological influences | |
| 4. |
_________________ is the most common type or consumer decision process and the way consumers purchase most packaged goods. |
| A. | limited decision making |
| B. | extended decision making |
| C. | routine decision making . |
| D. | alternative search |
| Answer» D. alternative search | |
| 5. |
The process by which an individual selects, organises and interprets the information he or she receives from the environment is: |
| A. | perception . |
| B. | interpretation |
| C. | sensation |
| D. | information processing |
| Answer» B. interpretation | |
| 6. |
Relatively permanent and ordered divisions in a society whose members share similar values, interests, and behaviors are called__________ |
| A. | Cultures. |
| B. | Subcultures. |
| C. | Social classes. . |
| D. | Social factors. |
| Answer» D. Social factors. | |
| 7. |
Any individual who purchases goods and services from the market for his/her end-use is called a.................. |
| A. | Customer |
| B. | Purchaser |
| C. | Consumer |
| D. | All these |
| Answer» B. Purchaser | |
| 8. |
Many sub-cultural barriers are decreasing because of mass communication, mass transit, and a ___________________. |
| A. | Decline in the influence of religious values |
| B. | Decline in communal influences |
| C. | Strong awareness of brands in the market |
| D. | Strong awareness of pricing policies in the market. |
| Answer» B. Decline in communal influences | |
| 9. |
Many sub cultural barriers are decreasing because of mass communication, mass transit, and ________________. |
| A. | The rising unemployment situation |
| B. | An influence of political power |
| C. | The use of new technology |
| D. | A decline in the influence of religious values. |
| Answer» D. A decline in the influence of religious values. | |
| 10. |
Many sub-cultural barriers are decreasing because of mass communication, mass transit, and a ___________________. |
| A. | Decline in the influence of religious values |
| B. | Decline in communal influences |
| C. | Strong awareness of brands in the market |
| D. | Strong awareness of pricing policies in the market. |
| Answer» B. Decline in communal influences | |
| 11. |
Relatively permanent and ordered divisions in a society whose members share similar values, interests, and behaviors are called: |
| A. | cultures. |
| B. | subcultures. |
| C. | social classes. . |
| D. | social factors. |
| Answer» D. social factors. | |
| 12. |
The basic premise of the _____________ is that people s possessions contribute to and reflect their identities; that is, we are what we have. |
| A. | lifestyle concept |
| B. | self-concept . |
| C. | personality concept |
| D. | cognitive concept |
| Answer» C. personality concept | |
| 13. |
The cultural shift toward _____________ has resulted in more demand for casual clothing and simpler home furnishings. |
| A. | liberal political causes |
| B. | conservative political causes |
| C. | informality. |
| D. | downsizing |
| Answer» D. downsizing | |
| 14. |
The cultural shift toward _____________ has resulted in more demand for casual clothing and simpler home furnishings. |
| A. | liberal political causes |
| B. | conservative political causes |
| C. | informality. |
| D. | downsizing |
| Answer» D. downsizing | |
| 15. |
Among various consumer roles ------------- has the greatest expertise in acquiring and evaluating the information. |
| A. | initiator |
| B. | gate keeper . |
| C. | influencer |
| D. | decider |
| Answer» C. influencer | |
| 16. |
The theory of motivation that views people as responding to urges that are repressed but never fully under control was developed b ___________ |
| A. | Marshall. |
| B. | Kant. |
| C. | Freu |
| D. | . d. Maslow. |
| Answer» D. . d. Maslow. | |
| 17. |
A(n) ________________ consists of the activities people are expected to perform according to the persons around them. |
| A. | behavior |
| B. | attitude |
| C. | role . |
| D. | status |
| Answer» D. status | |
| 18. |
The stages through which families might pass as they mature over time is a description of what is called the: |
| A. | adoption process. |
| B. | lifestyle cycle. |
| C. | values and lifestyle (vals) topology. |
| D. | family life cycle. |
| Answer» E. | |
| 19. |
Which is not one of the stages that customers go through in the process of adopting a new product? |
| A. | awareness. |
| B. | interest. |
| C. | evaluation. |
| D. | culture. . |
| Answer» E. | |
| 20. |
___________ puts people into a frame of mind of liking or disliking things, of moving toward or away from them. |
| A. | A rule |
| B. | An attitude. |
| C. | A belief |
| D. | A cue. |
| Answer» C. A belief | |
| 21. |
Even though buying roles in the family change constantly, the ___________ has traditionally been the main purchasing agent for the family. |
| A. | wife . |
| B. | husband |
| C. | teenage children |
| D. | grandparent |
| Answer» B. husband | |
| 22. |
The in suppliers are most likely to get nervous and feel pressure to put their best foot forward in which of the following types of buying situations? |
| A. | modified re buy . |
| B. | new task buying |
| C. | straight re buy |
| D. | indirect re buy |
| Answer» B. new task buying | |
| 23. |
A ________________ is a group of people with shared value systems based on common life experiences and situations. |
| A. | culture |
| B. | subculture . |
| C. | lifestyle composite |
| D. | social class |
| Answer» C. lifestyle composite | |
| 24. |
The stages through which families might pass as they mature over time is a description of what is called the |
| A. | Adoption process. |
| B. | Lifestyle cycle. |
| C. | Values and Lifestyle. |
| D. | Family life cycle. |
| Answer» E. | |
| 25. |
The theory of motivation that views people as responding to urges that are repressed but never fully under control was developed by: |
| A. | marshall. |
| B. | kant. |
| C. | fre |
| D. | . d. maslow. |
| Answer» D. . d. maslow. | |
| 26. |
Marketing strategies are often designed to influence _______________ and lead to profitable exchanges. |
| A. | Consumer decision making . |
| B. | Sales strategies |
| C. | Advertising strategies |
| D. | Export strategies |
| Answer» E. | |
| 27. |
The stage in the adoption process where the consumer considers whether trying the new product make sense is called? |
| A. | Interest |
| B. | Trial |
| C. | Evaluation |
| D. | Adoption |
| Answer» D. Adoption | |
| 28. |
____________ is individuals and households who buy goods and services for personal consumption. |
| A. | The target market |
| B. | A market segment |
| C. | The consumer market |
| D. | The ethnographic market |
| Answer» D. The ethnographic market | |
| 29. |
The price of the products and services often influence whether _____________ and, if so, which competitive offering is selected |
| A. | Consumers will purchase them at all |
| B. | Consumers see a need to buy |
| C. | Consumers will decide to buy immediately |
| D. | People would recommend the product |
| Answer» B. Consumers see a need to buy | |
| 30. |
_____________ has become increasingly important for developing a marketing strategy in ecent years. |
| A. | Change in consumers attitudes |
| B. | Inflation of the dollar |
| C. | The concept and the brand |
| D. | Age groups, such as the teen market, baby boomers, and the mature market A |
| Answer» E. | |
| 31. |
_____________ has become increasingly important for developing a marketing strategy in recent years. |
| A. | Change in consumers attitudes |
| B. | Inflation of the dollar |
| C. | The concept and the brand |
| D. | Age groups, such as the teen market, baby boomers, and the mature market. |
| Answer» E. | |
| 32. |
A ______________ is a person s pattern of living as expressed in his or her activities, interests, and opinions. |
| A. | role |
| B. | status |
| C. | position |
| D. | lifestyle . |
| Answer» E. | |
| 33. |
Marketers are always trying to spot ____________ in order to discover new products that might be wanted. |
| A. | opinion graphers |
| B. | dissonant groups |
| C. | cultural shifts . |
| D. | benchmarks |
| Answer» D. benchmarks | |
| 34. |
A purchase situation which occurs infrequently, and which requires some research, is called: |
| A. | routine problem-solving. |
| B. | infrequent purchase situation. |
| C. | limited problem-solving. . |
| D. | none of these |
| Answer» D. none of these | |
| 35. |
It is important for marketers to devise communications that offer __________ and are placed in media that consumers in the target market are likely to use |
| A. | Consistent message about their products |
| B. | Better pricing |
| C. | Product information to the customers |
| D. | A new marketing strategy |
| Answer» B. Better pricing | |
| 36. |
Which of the following is a negative emotion influenced by both the product (e.g., hearing aids, feminine hygiene products) and the situation? |
| A. | embarrassment |
| B. | shame |
| C. | fear |
| D. | anger |
| Answer» B. shame | |
| 37. |
________________ is one of the most basic influences on an individual s needs, wants, and behaviour. |
| A. | Brand |
| B. | Culture |
| C. | Product |
| D. | Price |
| Answer» C. Product | |
| 38. |
The relationship between the consumer expectations and the products ______________ determines whether the buyer is satisfied or dissatisfied with a purchase |
| A. | Perceived performance |
| B. | Brand personality |
| C. | Consumer Market |
| D. | Recognition |
| Answer» B. Brand personality | |
| 39. |
The buyer decision process consists of five stages. Which of the following is not one of these stages? |
| A. | need recognition. |
| B. | information search. |
| C. | variety-seeking buying behaviour. . |
| D. | purchase decision |
| Answer» D. purchase decision | |
| 40. |
A person .. consists of all the groups that have a direct or indirect influence on his or her attitudes or behaviour. |
| A. | Sub culture |
| B. | Family |
| C. | Social class |
| D. | Reference group |
| Answer» E. | |
| 41. |
______________ refers to the tendency for consumers to try to reduce risk in their decision making. |
| A. | risk tolerance |
| B. | guarantee terms |
| C. | perceived risk . |
| D. | dissonance |
| Answer» D. dissonance | |
| 42. |
Which of the following is NOT an individual characteristic influencing consumer behaviour? |
| A. | culture |
| B. | attitudes |
| C. | task definition |
| D. | social class |
| Answer» D. social class | |
| 43. |
The situation interacts with the marketing activity and the individual to determine behaviour. Which of the following is a marketing activity? |
| A. | lifestyle |
| B. | temporal perspective |
| C. | package |
| D. | purchase |
| Answer» D. purchase | |
| 44. |
Marketing managers should adapt the marketing mix to ___________________ and constantly monitor value changes and differences in both domestic and global markets. |
| A. | Sales strategies |
| B. | Marketing concepts |
| C. | Cultural values |
| D. | Brand images. |
| Answer» D. Brand images. | |
| 45. |
With respect to post purchase behavior, the larger the gap between expectations and performance: |
| A. | The greater likelihood of re-purchase. |
| B. | The greater the customer s dissatisfaction. . |
| C. | The less likely the consumer will be influenced by advertising |
| D. | The less likely the consumer will need sales confirmation and support. |
| Answer» C. The less likely the consumer will be influenced by advertising | |
| 46. |
Blanket contracts are typically part of which of the following stages in the business buying process? |
| A. | general need description |
| B. | product specification |
| C. | supplier selection |
| D. | order-routine specification . |
| Answer» E. | |
| 47. |
Maslow has a list of human needs from the most pressing to the least pressing. They include all of the following except _____. |
| A. | physiological needs |
| B. | safety needs |
| C. | need recognition . |
| D. | self-actualization |
| Answer» D. self-actualization | |
| 48. |
Different social classes tend to have different attitudinal configurations and _______ that influence the behaviour of individual members. |
| A. | Personalities |
| B. | Values |
| C. | Finances |
| D. | Decision makers |
| Answer» C. Finances | |
| 49. |
For the marketing manager, social class offers some insights into consumer behavior and is potentially useful as a ___________________. |
| A. | Market research information |
| B. | Market segmentation variable . |
| C. | Source of understanding competition s strategy |
| D. | Source to predict future trends |
| Answer» B. Market segmentation variable . | |
| 50. |
When the performance of the product matches the more than the expectations of the consumer it is called as |
| A. | Delight |
| B. | Satisfaction |
| C. | Highly satisfied |
| D. | All the above |
| Answer» B. Satisfaction | |