MCQOPTIONS
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| 1. |
With respect to post purchase behavior, the larger the gap between expectations and performance: |
| A. | The greater likelihood of re-purchase. |
| B. | The greater the customer s dissatisfaction. . |
| C. | The less likely the consumer will be influenced by advertising |
| D. | The less likely the consumer will need sales confirmation and support. |
| Answer» C. The less likely the consumer will be influenced by advertising | |