449 + Mcqs in Consumer Behaviour Page 3 McqOptions

101.	Marketing communications play a critical role in informing consumers about ______including where they can be purchased and in creating favourable images and perceptions.
A.	buying their products
B.	price reductions
C.	products and services .
D.	the advantage over competition
Answer» D. the advantage over competition

Discussion

102.	It important for marketers to devise communications that offer _______________, andare placed in media that consumers in the target market are likely to use.
A.	consistent messages about their products .
B.	better pricing
C.	product information to the customers
D.	a new marketing strategy
Answer» B. better pricing

Discussion

103.	One of the key tasks of marketers is ____________ and to create consumer perceptionsthat the product is worth purchasing.
A.	to make products easily visible and available
B.	to promote sales of products
C.	to differentiate their products from those of competitors .
D.	to do marketing surveys
Answer» D. to do marketing surveys

Discussion

104.	Praveen doesn't really like Chicken fry but when all of his friends ordered chicken fry,he felt that to be part of the gang he needed to buy one for himself. Which situational influence explains Terence's purchase of a grapefruit martini?
A.	its marketing mix
B.	task features
C.	current conditions
D.	social features
Answer» E.

Discussion

105.	Blanket contracts are typically part of which of the following stages in the business buyingprocess?
A.	general need description
B.	product specification
C.	supplier selection
D.	order-routine specification .
Answer» E.

Discussion

106.	The stage of the business buying process in which the buyer writes the final order with thechosen supplier(s), listing the technical specifications, quantity needed, expected time of delivery, return policies, and warranties is called:
A.	general need description.
B.	product specification.
C.	supplier selection.
D.	order-routine specification. .
Answer» E.

Discussion

107.	If a buying team is asked by the purchasing department to rank the importance of reliability,durability, price, and other attributes of an item, then the team is going through a business buying process stage called:
A.	problem recognition.
B.	general need description. .
C.	product specification.
D.	proposal solicitation.
Answer» C. product specification.

Discussion

108.	The stage of the business buying process where the buyer describes the characteristics andquantity of the needed item is called:
A.	problem recognition.
B.	general need description. .
C.	product specification.
D.	proposal solicitation.
Answer» C. product specification.

Discussion

109.	The decision-making unit of a buying organization is called its _____________: all theindividuals and units that participate in the business decision-making process.
A.	buying center .
B.	purchasing center
C.	bidding center
D.	demand-supply center
Answer» E.

Discussion

110.	When a firm buys a product or service for the first time, it is facing a:
A.	habitual rebuy situation.
B.	straight rebuy situation.
C.	modified rebuy situation.
D.	new task situation. .
Answer» E.

Discussion

111.	The place in the business buying behavior model where interpersonal and individualinfluences might interact is called the:
A.	environment.
B.	response. .
C.	stimuli.
D.	buying center.
Answer» C. stimuli.

Discussion

112.	In a _______________, the buyer wants to change something about productspecifications, prices, terms, or suppliers.
A.	habitual rebuy
B.	straight rebuy
C.	modified rebuy .
D.	new task buy
Answer» D. new task buy

Discussion

113.	That business markets have more buyers involved in the purchase decision is evidence ofwhich of the following characteristic differences between business and consumer markets?
A.	market structure and demand
B.	the nature of the buying unit .
C.	types of decisions made
D.	type of decision process itself
Answer» C. types of decisions made

Discussion

114.	When demand comes (as it does in the business market) from the demand for consumergoods, this form of demand is called:
A.	kinked demand.
B.	inelastic demand.
C.	cyclical dema
D.	Derived demand.
Answer» E.

Discussion

115.	The business marketer normally deals with _____________ than the consumer marketerdoes.
A.	far greater but smaller buyers
B.	far greater and larger buyers
C.	far fewer but far larger buyers
D.	far fewer and smaller buyers
Answer» D. far fewer and smaller buyers

Discussion

116.	All of the following are among the primary differences between a business market and aconsumer market EXCEPT:
A.	purchase decisions to satisfy needs. .
B.	market structure and demand.
C.	the nature of the buying unit.
D.	the types of decisions and the decision process involved.
Answer» B. market structure and demand.

Discussion

117.	If a company makes products and services for the purpose of reselling or renting them toothers at a profit or for use in the production of other products and services, then the company is selling to the:
A.	business market. .
B.	international market.
C.	consumer market.
D.	private sector market.
Answer» B. international market.

Discussion

118.	Several characteristics are especially important in influencing an innovation’s rate ofadoption. _________ is the degree to which the innovation may be tried on a limited basis.
A.	relative advantage
B.	synchronization
C.	compatibility
D.	divisibility .
Answer» E.

Discussion

119.	With respect to adopter categories, the ___________________ are skeptical and they adoptan innovation only after a majority of people have tried it.
A.	early adopters
B.	early majority
C.	late majority .
D.	laggards
Answer» D. laggards

Discussion

120.	With respect to adopter categories, the _______________ are guided by respect, are theopinion leaders in their communities, and adopt new ideas early but carefully.
A.	seekers
B.	innovators
C.	early adopters .
D.	early majority
Answer» D. early majority

Discussion

121.	The _________________ is the mental process through which an individual passes from firsthearing about an innovation to final adoption.
A.	adoption process .
B.	consumption process
C.	innovation process
D.	new product development process
Answer» B. consumption process

Discussion

122.	A company must always guard against dissatisfying customers. On average, a satisfiedcustomer tells 3 people about a good purchase experience. A dissatisfied customer, however, on average gripes to ________ people.
A.	7
B.	9
C.	11 .
D.	30
Answer» D. 30

Discussion

123.	Generally, the consumer’s purchase decision will be to buy the most preferred brand, but twofactors can come between the purchase intention and the purchase decision. These two factors are best described as being:
A.	the cost and availability of the product.
B.	the attitude of others and the cost of the product.
C.	the availability of the product and unexpected situational factors.
D.	the attitude of others and unexpected situational factors. .
Answer» E.

Discussion

124.	The consumer can obtain information from any of several sources. If the consumer were to obtain information from handling, examining, or using the product, then the consumer wouldhave obtained the information by using a(n):
A.	personal source.
B.	commercial source.
C.	informative source.
D.	experiential source. . 61. how the consumer processes information to arrive at brand choices occurs during which stage
Answer» E.

Discussion

125.	The stage in the buyer decision process in which the consumer is aroused to search formore information is called:
A.	information search. .
B.	evaluation of alternatives.
C.	search for needs.
D.	perceptual search.
Answer» B. evaluation of alternatives.

Discussion

126.	According to the buyer decision process suggested in the text, the first stage is characterizedas being one of:
A.	awareness.
B.	information search.
C.	need recognition. .
D.	demand formulation.
Answer» D. demand formulation.

Discussion

127.	If a consumer tells friends “I like my car more than any other car on the road,” then theconsumer has expressed a(n):
A.	rule.
B.	attitude. .
C.	belief.
D.	cue.
Answer» C. belief.

Discussion

128.	If a consumer describes a car as being the “most economical car on the market,” then thisdescriptor is a(n):
A.	rule.
B.	attitude.
C.	belief. .
D.	cue.
Answer» D. cue.

Discussion

129.	People can form different perceptions of the same stimulus because of three perceptualprocesses. These processes are best described as being:
A.	selective attention, selective distortion, and selective retention. .
B.	subliminal perception, selective remembrance, selective forgetting.
C.	closure, modeling, and perceptual screening.
D.	needs distortion, wants analysis, and perceptual screening.
Answer» B. subliminal perception, selective remembrance, selective forgetting.

Discussion

130.	__________________ is the process by which people select, organize, and interpretinformation to form a meaningful picture of the world.
A.	readiness
B.	selectivity
C.	perception .
D.	motivation
Answer» D. motivation

Discussion

131.	The theory of motivation that views people as responding to urges that are repressed butnever fully under control was developed by:
A.	marshall.
B.	kant.
C.	fre
D.	. d. maslow.
Answer» D. . d. maslow.

Discussion

132.	A _____________ is a need that is sufficiently pressing to direct the person to seek satisfactionof the need.
A.	motive .
B.	want
C.	demand
D.	requirement
Answer» B. want

Discussion

133.	The stages through which families might pass as they mature over time is a description ofwhat is called the:
A.	adoption process.
B.	lifestyle cycle.
C.	values and lifestyle (vals) topology.
D.	family life cycle. . 41. a ______________ is a person’s pattern of living as expressed in his or her activities,
Answer» E.

Discussion

134.	A(n) ________________ consists of the activities people are expected to perform according tothe persons around them.
A.	behavior
B.	attitude
C.	role .
D.	status
Answer» D. status

Discussion

135.	Even though buying roles in the family change constantly, the ___________ has traditionallybeen the main purchasing agent for the family.
A.	wife .
B.	husband
C.	teenage children
D.	grandparent
Answer» B. husband

Discussion

136.	The __________________ is a person within a reference group who, because of special skills,knowledge, personality, or other characteristics, exerts influence on others.
A.	facilitator
B.	referent actor
C.	opinion leader .
D.	social role player
Answer» D. social role player

Discussion

137.	As a form of a reference group, the _______________ are ones to which the individualwishes to belong.
A.	secondary groups
B.	facilitative groups
C.	primary groups
D.	aspiration groups .
Answer» E.

Discussion

138.	Relatively permanent and ordered divisions in a society whose members share similarvalues, interests, and behaviors are called:
A.	cultures.
B.	subcultures.
C.	social classes. .
D.	social factors.
Answer» D. social factors.

Discussion

139.	The greatest barrier to effectively marketing to the Asian American market is thought to be:
A.	reluctance to grant credit to this group.
B.	language and cultural traditions. .
C.	the urban nature of their neighborhoods.
D.	lack of a mass media that reaches this group.
Answer» C. the urban nature of their neighborhoods.

Discussion

140.	The cultural shift toward _____________ has resulted in more demand for casual clothing andsimpler home furnishings.
A.	liberal political causes
B.	conservative political causes
C.	informality .
D.	downsizing
Answer» D. downsizing

Discussion

141.	Marketers are always trying to spot ____________ in order to discover new products thatmight be wanted.
A.	opinion graphers
B.	dissonant groups
C.	cultural shifts .
D.	benchmarks
Answer» D. benchmarks

Discussion

142.	According to the stimulus-response model of buyer behavior (as presented in your text), theplace where consumers process marketing stimuli prior to making purchase decision is called the:
A.	consumer’s value chain.
B.	consumer’s cognitive schema.
C.	consumer’s black box. .
D.	consumer’s thoughts-emotions network.
Answer» D. consumer’s thoughts-emotions network.

Discussion

143.	Consumer purchases are influenced strongly by cultural, social, personal, and:
A.	psychographic characteristics.
B.	psychological characteristics. .
C.	psychometric characteristics.
D.	supply and demand characteristics.
Answer» C. psychometric characteristics.

Discussion

144.	Understanding consumer buying behavior is not easy. The answers are often locked deepwithin the consumer’s head. The central question for marketers is:
A.	how much money is the consumer willing to spend?
B.	how much does the consumer need the product being offered for sale?
C.	how much does a discount or a coupon affect the purchase rate?
D.	how do consumers respond to various marketing efforts the company might use? .
Answer» E.

Discussion

145.	Many sub cultural barriers are decreasing because of mass communication, mass transit, and________________.
A.	the rising unemployment situation
B.	an influence of political power
C.	the use of new technology
D.	a decline in the influence of religious values
Answer» D. a decline in the influence of religious values

Discussion

146.	Different social classes tend to have different attitudinal configurations and _______ thatinfluence the behaviour of individual members.
A.	personalities
B.	values
C.	finances
D.	decision makers
Answer» C. finances

Discussion

147.	Changes in consumer values have been recognized by many business firms that haveexpanded their emphasis on ____________ products.
A.	latest technology
B.	timesaving, convenience-oriented
C.	health related
D.	communication
Answer» C. health related

Discussion

148.	Which of the following is the most valuable piece of information for determining the socialclass of your best friend's parents?
A.	the number of years schooling that they had
B.	their ethnic backgrounds
C.	their combined annual income
D.	their occupations
Answer» E.

Discussion

149.	Two of the most important psychological factors that impact consumer decision-makingprocess are product _____________ and product involvement.
A.	marketing
B.	strategy
C.	price
D.	knowledge
Answer» E.

Discussion

150.	Marketing managers should adapt the marketing mix to ___________________ andconstantly monitor value changes and differences in both domestic and global markets.
A.	sales strategies
B.	marketing concepts
C.	cultural values
D.	brand images
Answer» D. brand images

Discussion

Explore topic-wise MCQs in Marketing Aptitude.

Marketing communications play a critical role in informing consumers about ______including where they can be purchased and in creating favourable images and perceptions.

It important for marketers to devise communications that offer _______________, andare placed in media that consumers in the target market are likely to use.

One of the key tasks of marketers is ____________ and to create consumer perceptionsthat the product is worth purchasing.

Praveen doesn't really like Chicken fry but when all of his friends ordered chicken fry,he felt that to be part of the gang he needed to buy one for himself. Which situational influence explains Terence's purchase of a grapefruit martini?

Blanket contracts are typically part of which of the following stages in the business buyingprocess?

The stage of the business buying process in which the buyer writes the final order with thechosen supplier(s), listing the technical specifications, quantity needed, expected time of delivery, return policies, and warranties is called:

If a buying team is asked by the purchasing department to rank the importance of reliability,durability, price, and other attributes of an item, then the team is going through a business buying process stage called:

The stage of the business buying process where the buyer describes the characteristics andquantity of the needed item is called:

The decision-making unit of a buying organization is called its _____________: all theindividuals and units that participate in the business decision-making process.

When a firm buys a product or service for the first time, it is facing a:

The place in the business buying behavior model where interpersonal and individualinfluences might interact is called the:

In a _______________, the buyer wants to change something about productspecifications, prices, terms, or suppliers.

That business markets have more buyers involved in the purchase decision is evidence ofwhich of the following characteristic differences between business and consumer markets?

When demand comes (as it does in the business market) from the demand for consumergoods, this form of demand is called:

The business marketer normally deals with _____________ than the consumer marketerdoes.

All of the following are among the primary differences between a business market and aconsumer market EXCEPT:

If a company makes products and services for the purpose of reselling or renting them toothers at a profit or for use in the production of other products and services, then the company is selling to the:

Several characteristics are especially important in influencing an innovation’s rate ofadoption. _________ is the degree to which the innovation may be tried on a limited basis.

With respect to adopter categories, the ___________________ are skeptical and they adoptan innovation only after a majority of people have tried it.

With respect to adopter categories, the _______________ are guided by respect, are theopinion leaders in their communities, and adopt new ideas early but carefully.

The _________________ is the mental process through which an individual passes from firsthearing about an innovation to final adoption.

A company must always guard against dissatisfying customers. On average, a satisfiedcustomer tells 3 people about a good purchase experience. A dissatisfied customer, however, on average gripes to ________ people.

Generally, the consumer’s purchase decision will be to buy the most preferred brand, but twofactors can come between the purchase intention and the purchase decision. These two factors are best described as being:

The consumer can obtain information from any of several sources. If the consumer were to obtain information from handling, examining, or using the product, then the consumer wouldhave obtained the information by using a(n):

The stage in the buyer decision process in which the consumer is aroused to search formore information is called:

According to the buyer decision process suggested in the text, the first stage is characterizedas being one of:

If a consumer tells friends “I like my car more than any other car on the road,” then theconsumer has expressed a(n):

If a consumer describes a car as being the “most economical car on the market,” then thisdescriptor is a(n):

People can form different perceptions of the same stimulus because of three perceptualprocesses. These processes are best described as being:

__________________ is the process by which people select, organize, and interpretinformation to form a meaningful picture of the world.

The theory of motivation that views people as responding to urges that are repressed butnever fully under control was developed by:

A _____________ is a need that is sufficiently pressing to direct the person to seek satisfactionof the need.

The stages through which families might pass as they mature over time is a description ofwhat is called the:

A(n) ________________ consists of the activities people are expected to perform according tothe persons around them.

Even though buying roles in the family change constantly, the ___________ has traditionallybeen the main purchasing agent for the family.

The __________________ is a person within a reference group who, because of special skills,knowledge, personality, or other characteristics, exerts influence on others.

As a form of a reference group, the _______________ are ones to which the individualwishes to belong.

Relatively permanent and ordered divisions in a society whose members share similarvalues, interests, and behaviors are called:

The greatest barrier to effectively marketing to the Asian American market is thought to be:

The cultural shift toward _____________ has resulted in more demand for casual clothing andsimpler home furnishings.

Marketers are always trying to spot ____________ in order to discover new products thatmight be wanted.

According to the stimulus-response model of buyer behavior (as presented in your text), theplace where consumers process marketing stimuli prior to making purchase decision is called the:

Consumer purchases are influenced strongly by cultural, social, personal, and:

Understanding consumer buying behavior is not easy. The answers are often locked deepwithin the consumer’s head. The central question for marketers is:

Many sub cultural barriers are decreasing because of mass communication, mass transit, and________________.

Different social classes tend to have different attitudinal configurations and _______ thatinfluence the behaviour of individual members.

Changes in consumer values have been recognized by many business firms that haveexpanded their emphasis on ____________ products.

Which of the following is the most valuable piece of information for determining the socialclass of your best friend's parents?

Two of the most important psychological factors that impact consumer decision-makingprocess are product _____________ and product involvement.

Marketing managers should adapt the marketing mix to ___________________ andconstantly monitor value changes and differences in both domestic and global markets.