MCQOPTIONS
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MCQOPTIONS
This section includes 449 Mcqs, each offering curated multiple-choice questions to sharpen your Marketing Aptitude knowledge and support exam preparation. Choose a topic below to get started.
| 51. |
The process by which an individual selects, organises and interprets the information heor she receives from the environment is: |
| A. | perception . |
| B. | interpretation |
| C. | sensation |
| D. | information processing |
| Answer» B. interpretation | |
| 52. |
Which of the following best describes involvement? |
| A. | consumers' disinterest in a product or service. |
| B. | the relationship users develop with selected products and services . |
| C. | the degree of personal relevance of a product or service to a consumer |
| D. | motivation to contribute to the improvement of a brand |
| Answer» C. the degree of personal relevance of a product or service to a consumer | |
| 53. |
The person who uses a product is: |
| A. | not always the same person who selects or pays for it . |
| B. | always the same person who selects it |
| C. | always the same person who pays for it |
| D. | always the buyer. |
| Answer» C. always the same person who pays for it | |
| 54. |
The process by which individuals select, use, or dispose of products to satisfy theirneeds and wants is known as: |
| A. | problem recognition |
| B. | cognitive behaviour |
| C. | consumer behaviour . |
| D. | post purchase evaluation |
| Answer» D. post purchase evaluation | |
| 55. |
The extreme state of consumer satisfaction is called |
| A. | consumer dissonance |
| B. | consumer delight . |
| C. | consumer ecstasy |
| D. | none of these |
| Answer» C. consumer ecstasy | |
| 56. |
------------- is a social movement to increase the right and powers of consumer |
| A. | consumer behaviour |
| B. | consumerism . |
| C. | collusion |
| D. | segmentation |
| Answer» C. collusion | |
| 57. |
Which of the following is not a market segmentation strategy? |
| A. | undifferentiated marketing |
| B. | customised marketing |
| C. | concentrated marketing |
| D. | retail marketing . |
| Answer» E. | |
| 58. |
---------------- Segmentation is based on product features, occasion, benefit of theproducts etc. |
| A. | geographic |
| B. | demographic |
| C. | behavioural . |
| D. | psychographic |
| Answer» D. psychographic | |
| 59. |
---------------- is the act of dividing a market into distinct groups of buyer who mightrequire separate products. |
| A. | market segmentation . |
| B. | target marketing |
| C. | product positioning |
| D. | none of these |
| Answer» B. target marketing | |
| 60. |
The concept of market segmentation was introduced by |
| A. | philip kotler |
| B. | veblen |
| C. | marshall |
| D. | w r smith . |
| Answer» E. | |
| 61. |
Socio cultural theory of buyer behaviour is also known as |
| A. | individual theory |
| B. | selective theory |
| C. | group theory . |
| D. | none of these |
| Answer» D. none of these | |
| 62. |
Psycho- Analytical theory of consumer behaviour was developed by |
| A. | alphred marshall |
| B. | festinger |
| C. | b f skinner |
| D. | sigmund freud . |
| Answer» E. | |
| 63. |
Socio cultural theory of buyer behaviour is formulated by |
| A. | veblen . |
| B. | festinger |
| C. | b f skinner |
| D. | kotler |
| Answer» B. festinger | |
| 64. |
Cognitive theory of buyer behaviour was developed by |
| A. | alphred marshall |
| B. | festinger . |
| C. | b f skinner |
| D. | kotler |
| Answer» C. b f skinner | |
| 65. |
Stimulus response theory of buyer behaviour developed by |
| A. | purlon |
| B. | skinner |
| C. | thorndike |
| D. | all of these . |
| Answer» E. | |
| 66. |
Marginal utility theory of buyer behaviour is developed by |
| A. | alphred marshall . |
| B. | festinger |
| C. | b f skinner |
| D. | kotler |
| Answer» B. festinger | |
| 67. |
----------- is a person most directly involved in the use or consumption of the |
| A. | initiator |
| B. | user |
| C. | influencer |
| D. | buyer |
| Answer» C. influencer | |
| 68. |
------------- is an individual who actually makes the purchase transaction. |
| A. | initiator |
| B. | gate keeper |
| C. | influencer |
| D. | buyer . |
| Answer» E. | |
| 69. |
----------- is the person or persons who actually determine which product or service willbe chosen. |
| A. | initiator |
| B. | gate keeper |
| C. | influencer |
| D. | decider . |
| Answer» E. | |
| 70. |
----------- is a person who, by some intentional or unintentional word or action,influences the buying decision, actual purchase and/or the use of product or service. |
| A. | initiator |
| B. | gate keeper |
| C. | influencer . |
| D. | decider |
| Answer» D. decider | |
| 71. |
Among various consumer roles ------------- has the greatest expertise in acquiring andevaluating the information. |
| A. | initiator |
| B. | gate keeper . |
| C. | influencer |
| D. | decider |
| Answer» C. influencer | |
| 72. |
--------- (consumer role) is the individual who determines that some need or want is notbeing fulfilled and authorises a purchase to rectify the situation. |
| A. | initiator . |
| B. | gate keeper |
| C. | influencer |
| D. | decider |
| Answer» B. gate keeper | |
| 73. |
Which of the following is a negative emotion influenced by both the product (e.g.,hearing aids, feminine hygiene products) and the situation? |
| A. | embarrassment |
| B. | shame |
| C. | fear |
| D. | anger |
| Answer» B. shame | |
| 74. |
Which of the following is a reason consumer give gifts? |
| A. | social expectations |
| B. | ritualized consumption experiences |
| C. | as an expression of love and caring |
| D. | all of the above |
| Answer» E. | |
| 75. |
Some consumers are highly susceptible to interpersonal influence, which is a _____. |
| A. | norm |
| B. | situation factor |
| C. | product factor |
| D. | personality trait |
| Answer» E. | |
| 76. |
How does music influence consumer behaviour? |
| A. | subliminally |
| B. | reduces consumers' perception of overcrowding |
| C. | changes temporal perspective |
| D. | influences mood |
| Answer» E. | |
| 77. |
---------------- Consumer research is also known as ‘interpretivism’. |
| A. | qualitative . |
| B. | quantitative |
| C. | selective |
| D. | none of these |
| Answer» B. quantitative | |
| 78. |
----------- consumer research is also known as positivism |
| A. | qualitative |
| B. | quantitative . |
| C. | selective |
| D. | none of these |
| Answer» C. selective | |
| 79. |
Which of the following is NOT a consumption response? |
| A. | task definition |
| B. | problem recognition |
| C. | purchase |
| D. | disposition |
| Answer» B. problem recognition | |
| 80. |
The situation interacts with the marketing activity and the individual to determinebehaviour. Which of the following is a marketing activity? |
| A. | lifestyle |
| B. | temporal perspective |
| C. | package |
| D. | purchase |
| Answer» D. purchase | |
| 81. |
Which of the following is NOT an individual characteristic influencing consumerbehaviour? |
| A. | culture |
| B. | attitudes |
| C. | task definition |
| D. | social class |
| Answer» D. social class | |
| 82. |
Neethu has to purchase a gift for her mother and only has this afternoon to do sobecause her birthday party is that evening. She's wondering how she will be able get to the mall in time to pick out the perfect gift. This is an illustration of which situation characteristic? |
| A. | physical features |
| B. | social surroundings |
| C. | temporal perspective |
| D. | task definition |
| Answer» D. task definition | |
| 83. |
Which of the following is NOT a situation in which consumer behaviour occurs? |
| A. | communications situation |
| B. | purchase situation |
| C. | usage situation |
| D. | all of the above are situations in which consumer behaviour occurs . 127. which of the following is a situation characteristic? |
| Answer» E. | |
| 84. |
Which of the following also includes a situation-specific component? |
| A. | personality |
| B. | self-concept |
| C. | involvement |
| D. | demographics |
| Answer» D. demographics | |
| 85. |
All those factors particular to a time and place that do not follow from knowledge ofthe stable attributes of the consumer and the stimulus and that have an effect on current behaviour are known as _____. |
| A. | situational influence |
| B. | motivators |
| C. | consumption triggers |
| D. | consumption influencers |
| Answer» B. motivators | |
| 86. |
One implication of the ______________ view for marketers is that care must be takennot to raise prepurchase expectations to such a level that the product cannot possibly meet them. |
| A. | post purchase evaluation . |
| B. | purchase decision |
| C. | prepurchase decision |
| D. | routine decision making |
| Answer» B. purchase decision | |
| 87. |
What does cognitive dissonance state? |
| A. | the individual often has doubts and second thoughts about the choice made . |
| B. | individual consumers use limited decision making to reduce their anxiety levels |
| C. | consumers usually buy products based on emotion |
| D. | marketers can sell more products by increasing choices available to consumers |
| Answer» B. individual consumers use limited decision making to reduce their anxiety levels | |
| 88. |
The disconfirmation paradigm is used to study _____________. |
| A. | need satisfaction |
| B. | decision-making roles within the purchase process |
| C. | the relationship between product knowledge and product involvement |
| D. | post purchase dissonance |
| Answer» E. | |
| 89. |
The occurrence of post decision anxiety is related to the concept of __________. |
| A. | extensive decision making |
| B. | cognitive dissonance . |
| C. | limited decision making |
| D. | marketing strategy |
| Answer» C. limited decision making | |
| 90. |
_________________ is the most common type or consumer decision process and theway consumers purchase most packaged goods. |
| A. | limited decision making |
| B. | extended decision making |
| C. | routine decision making . |
| D. | alternative search |
| Answer» D. alternative search | |
| 91. |
______________ refers to the tendency for consumers to try to reduce risk in theirdecision making. |
| A. | risk tolerance |
| B. | guarantee terms |
| C. | perceived risk . |
| D. | dissonance |
| Answer» D. dissonance | |
| 92. |
Group, marketing and ______________ determine the initial level of productknowledge as well as change in it. |
| A. | consumer feedback |
| B. | situational influences |
| C. | information available |
| D. | consumers’ perceptions |
| Answer» C. information available | |
| 93. |
A purchase involves many decisions, which include product type, brand, model,________________ among other factors. |
| A. | credit facility available |
| B. | group purchase discount schemes |
| C. | dealer selection and method of payment . |
| D. | availability of money |
| Answer» D. availability of money | |
| 94. |
___________________ constitutes moderate consumer behaviour, but still involvestime and effort searching for and comparing alternatives. |
| A. | limited decision making . |
| B. | need recognition |
| C. | routine decision making |
| D. | post purchase evaluation |
| Answer» B. need recognition | |
| 95. |
If the purchase is for a high-involvement product, consumers are likely to develop ahigh degree of ________________ so that they can be confident that the item they purchase is just right for them. |
| A. | brand loyalty |
| B. | society |
| C. | product knowledge . |
| D. | references |
| Answer» D. references | |
| 96. |
Product involvement refers to ____________ or personal relevance of an item. |
| A. | a consumer’s perception of the importance . |
| B. | the need of the product |
| C. | the price the product |
| D. | the amount of people who bought the product |
| Answer» B. the need of the product | |
| 97. |
Product knowledge refers to the amount of information a consumer has stored inmemory about particular product classes, product forms, _________, models, and ways to purchase them. |
| A. | prices |
| B. | brands . |
| C. | packaging |
| D. | warranties |
| Answer» C. packaging | |
| 98. |
Situational influences that have considerable effect on product and brand choice are ------------- , social features, time, task features and current conditions. |
| A. | physical features . |
| B. | price |
| C. | guarantees |
| D. | packaging |
| Answer» B. price | |
| 99. |
Marketers can create brand equity ______________. |
| A. | by selling them in prestigious outlets . |
| B. | by overpricing the product |
| C. | preparing comparative information about competitive brands |
| D. | by making the products available in all locations |
| Answer» B. by overpricing the product | |
| 100. |
When consumers are seeking low-involvement products, they are unlikely to engage inextensive search, so _________________ is important. |
| A. | order processing |
| B. | order booking |
| C. | ready availability . |
| D. | information about warranty |
| Answer» D. information about warranty | |