379 + Mcqs in Advertising Page 3 McqOptions

101.	The type of trade-promotion tool in which the manufacturer takes a fixed amount off the list price on each case purchased during a stated period of time is called a(n):
A.	discount.
B.	allowance.
C.	premium.
D.	rebate.
Answer» B. allowance.

Discussion

102.	The communications process should start with:
A.	a basic belief about the communication piece.
B.	an audit of all the potential contacts target customers have with the company and its brands.
C.	an evaluation of the history of advertising used by the firm.
D.	hiring communications experts to handle the communication problems of the firm.
Answer» C. an evaluation of the history of advertising used by the firm.

Discussion

103.	___________________ is used heavily when introducing a new product category.
A.	Persuasive advertising
B.	Inferential advertising
C.	Reminder advertising
D.	Informative advertising
Answer» E.

Discussion

104.	Which of the following promotional tools can reach many prospects who otherwise avoid salespeople and is received as news rather than as a sales-directed communication?
A.	advertising
B.	personal selling
C.	public relations
D.	sales promotion
Answer» D. sales promotion

Discussion

105.	Keeping consumers thinking about the product is the objective for which type of advertising?
A.	informative advertising.
B.	psychological advertising.
C.	reminder advertising.
D.	persuasive advertising.
Answer» D. persuasive advertising.

Discussion

106.	All of the following would be considered to be major public relations tools EXCEPT:
A.	news.
B.	speeches.
C.	testifying.
D.	special events such as news conferences.
Answer» D. special events such as news conferences.

Discussion

107.	Which of the following WOULD NOT be one of the primary advertising objectives as classified by primary purpose?
A.	to inform
B.	to persuade
C.	to remind
D.	to make profits
Answer» E.

Discussion

108.	Which of the following mass media forms has the disadvantages of long ad-purchase lead time, high cost, no guarantee of position?
A.	newspapers
B.	television
C.	magazines
D.	radio
Answer» D. radio

Discussion

109.	Important people who influence the opinions of others are known as ___________.
A.	Trend setters
B.	Opinion leaders
C.	Opinion influencers
D.	Opinion setters
Answer» C. Opinion influencers

Discussion

110.	________ is a set of moral principles that guide actions and create a sense of responsiblebehavior.
A.	Social responsibility
B.	Ethics
C.	Self-regulation
D.	Self-discipline
Answer» C. Self-regulation

Discussion

111.	The marketing mix is also known as the ________.
A.	PSI
B.	P matrix
C.	Tangible/intangible continuum
D.	Four Ps
Answer» E.

Discussion

112.	Which of these is not a sales promotion technique?
A.	Coupon
B.	Questionnaire
C.	Bonus pack
D.	Loyalty card
Answer» C. Bonus pack

Discussion

113.	According to Rossiter and Percy samples can be delivered by how many different methods:
A.	8
B.	7
C.	5
D.	16
Answer» B. 7

Discussion

114.	‘Merchandise allowance’ is a term for:
A.	Display materials
B.	Coupon costs
C.	Free product
D.	Postage costs
Answer» D. Postage costs

Discussion

115.	No matter how big the advertising budget, advertising can succeed only if commercials:
A.	are economically feasible
B.	gain attention and communicate well
C.	are acceptable on a global level
D.	are artistically pleasing
Answer» C. are acceptable on a global level

Discussion

116.	___________________ is used heavily when introducing a new product category.
A.	Persuasive advertising
B.	Inferential advertising
C.	Reminder advertising
D.	Informative advertising
Answer» E.

Discussion

117.	The following is the functions of advertising, Except;
A.	Persuasion
B.	Perception
C.	Reminder
D.	Selling
Answer» E.

Discussion

118.	Which is NOT TRUE in comparing journalism and public relations?
A.	Public relations is broader in scope
B.	Journalists are advocates for causes, while PR practitioners are objective
C.	PR uses more "channels" than journalists
D.	Objectives are different for PR practitioners; communication activity is a means to an end
Answer» C. PR uses more "channels" than journalists

Discussion

119.	_____ are goods offered either free or at low cost as an incentive to buy a product.
A.	Rebates
B.	Premiums
C.	Price packs
D.	Gimmicks
Answer» C. Price packs

Discussion

120.	Which of the five major promotion tools includes press releases and special events?
A.	Sales promotion
B.	Personal selling
C.	Direct marketing
D.	Public relations
Answer» E.

Discussion

121.	The cost of advertising for most products is especially high during _____.
A.	Peak seasons
B.	Morning news shows
C.	Prime-time programs
D.	Late-night programming
Answer» D. Late-night programming

Discussion

122.	______define(s) the job that advertising must do in the total market program.
A.	Advertising objectives
B.	Advertising budget
C.	Advertising strategy
D.	Advertising campaigns
Answer» B. Advertising budget

Discussion

123.	Identify the largest advertiser.
A.	Wal-Mart
B.	General Motors
C.	Procter & Gamble
D.	Xerox
Answer» D. Xerox

Discussion

124.	One of the processes that changes attitudes, beliefs, opinion or behavior of receivers are refer to:
A.	Attending
B.	Persuasion
C.	Perception
D.	Presenting
Answer» C. Perception

Discussion

125.	The entire target population in a market research is called,
A.	Sample
B.	Stratified Sample
C.	Audience
D.	Universe
Answer» E.

Discussion

126.	Group of people who are NOT necessarily part of a particular organization is referring to:
A.	External publics
B.	Internal publics
C.	International publics
D.	Local publics
Answer» B. Internal publics

Discussion

127.	A small sheet of paper carrying an advertisement message distributed by hand, often blackletters printed in mono coloured paper, is an example of,
A.	Leaflets
B.	Handbills
C.	Fliers
D.	Posters
Answer» C. Fliers

Discussion

128.	POP is an abbreviation of;
A.	Purchase of Product
B.	Property of Product
C.	Point of Purchase
D.	Priority of Purchase
Answer» D. Priority of Purchase

Discussion

129.	What termed as consumer perception?
A.	Consumer receives, organize, and interprets an ad
B.	Consumer identifies and compare a product with the competitors product
C.	The attitude of a consumer to a newly launched brand in the market
D.	The method of distinguishing products of different companies
Answer» B. Consumer identifies and compare a product with the competitors product

Discussion

130.	An outdoor medium transporting to different locations carrying ads, is an example of,
A.	Mobile Billboard
B.	Dynamic ad
C.	Media Vehicle
D.	Transport Ad
Answer» B. Dynamic ad

Discussion

131.	The physical arrangement including the headline, subheads, illustrations, body copy andidentifying marks of an advertisements is called,
A.	Contrast
B.	Proportion
C.	Gutter
D.	Layout
Answer» E.

Discussion

132.	The songs or tunes about a product or service that usually carry the ad theme and a message are,
A.	Slogans
B.	Jingles
C.	Beats
D.	Themes
Answer» C. Beats

Discussion

133.	Animated screens, often ads that pop up momentarily as the computer searches for ordownloads information for a requested web page is an example of,
A.	Flash Ads
B.	Interstitial
C.	Pop ups
D.	GIF Animations
Answer» C. Pop ups

Discussion

134.	The marketing effects or outcomes that accrue to a product with its brand name comparedwith those that of the same product did not have the brand name is called,
A.	Brand Equity
B.	Brand Identity
C.	Brand Expansion
D.	Brand Image
Answer» B. Brand Identity

Discussion

135.	A short and striking or memorable phrase used in advertising is called,
A.	Logo
B.	Brand image
C.	Slogan
D.	Sign
Answer» D. Sign

Discussion

136.	Which of the following terms is similar to the term “marketing logistics?”
A.	Channel of distribution
B.	Vertical integration of distribution
C.	Physical distribution
D.	Horizontal distribution
Answer» D. Horizontal distribution

Discussion

137.	When a seller of a product requires that its dealers not handle competitors’ products, theseller’s strategy is called:
A.	Multilevel distribution
B.	Prohibitive retailing
C.	Exclusive dealing
D.	Bonded partnering
Answer» D. Bonded partnering

Discussion

138.	The strategy whereby a company stocks its products in as many outlets as possible is called:
A.	Intensive distribution
B.	Exclusive distribution
C.	Selective distribution
D.	Closed distribution
Answer» B. Exclusive distribution

Discussion

139.	Very long TV commercials providing detailed information about a product or service. Suchprogrammes are called,
A.	Infotainments
B.	Infomercials
C.	Commercials
D.	Paid Programmes
Answer» C. Commercials

Discussion

140.	A set of interdependent organizations involved in the process of making a product or serviceavailable for use or consumption by the consumer or business user is called a:
A.	Retailer
B.	Wholesaler
C.	Distribution channel
D.	Logistics function
Answer» D. Logistics function

Discussion

141.	Expand ‘TRP’.
A.	Television Reader Poll
B.	Television Rating Poll
C.	Television Rating Points
D.	Television Rating Programme
Answer» D. Television Rating Programme

Discussion

142.	Expand GRP;
A.	Group Rating Points
B.	Group Rating Programme
C.	Gross Rating Points
D.	Gross Ratio Points
Answer» D. Gross Ratio Points

Discussion

143.	The study of human populations in terms of size, density, location, age, gender, race,occupation, and other statistics is called:
A.	Geothermy
B.	Demography
C.	Ethnography
D.	Hemos-popography
Answer» C. Ethnography

Discussion

144.	An unbound booklet consists of a single sheet of paper that is printed on both sides andfolded in half, in thirds, or in fourths is a ______
A.	Pamphlet
B.	Handbill
C.	Poster
D.	Flier
Answer» B. Handbill

Discussion

145.	The total delivery of a media schedule during a specified time period is called,
A.	Time Rating
B.	Gross Rating Point
C.	Average Rating Point
D.	Frequency
Answer» C. Average Rating Point

Discussion

146.	The last stage in the selling process is the ________________ stage.
A.	Approach
B.	Handling objections
C.	Closing
D.	Follow-up
Answer» E.

Discussion

147.	Costs that do not vary with production or sales levels are called:
A.	Fixed costs
B.	Variable costs
C.	Standard costs
D.	Independent costs
Answer» B. Variable costs

Discussion

148.	What is the name of the first ad agency established in India?
A.	Ogilvy and Mather
B.	Indian Advertising Agency
C.	Modern Publicity Company
D.	India’s Advertising Company
Answer» C. Modern Publicity Company

Discussion

149.	A(n) _______________ is a name, term, sign, symbol, or design, or a combination of thesethat identifies the maker or seller of a product or service.
A.	Product feature
B.	Sponsorship
C.	Brand
D.	Logo
Answer» D. Logo

Discussion

150.	If an advertiser wants flexibility, timeliness, good local market coverage, broad acceptability, and high believability, the advertiser will probably choose which of the following massmedia types?
A.	Newspapers
B.	Television
C.	Direct Mail
D.	Radio
Answer» B. Television

Discussion

Explore topic-wise MCQs in Marketing Aptitude.

The type of trade-promotion tool in which the manufacturer takes a fixed amount off the list price on each case purchased during a stated period of time is called a(n):

The communications process should start with:

___________________ is used heavily when introducing a new product category.

Which of the following promotional tools can reach many prospects who otherwise avoid salespeople and is received as news rather than as a sales-directed communication?

Keeping consumers thinking about the product is the objective for which type of advertising?

All of the following would be considered to be major public relations tools EXCEPT:

Which of the following WOULD NOT be one of the primary advertising objectives as classified by primary purpose?

Which of the following mass media forms has the disadvantages of long ad-purchase lead time, high cost, no guarantee of position?

Important people who influence the opinions of others are known as ___________.

________ is a set of moral principles that guide actions and create a sense of responsiblebehavior.

The marketing mix is also known as the ________.

Which of these is not a sales promotion technique?

According to Rossiter and Percy samples can be delivered by how many different methods:

‘Merchandise allowance’ is a term for:

No matter how big the advertising budget, advertising can succeed only if commercials:

___________________ is used heavily when introducing a new product category.

The following is the functions of advertising, Except;

Which is NOT TRUE in comparing journalism and public relations?

_____ are goods offered either free or at low cost as an incentive to buy a product.

Which of the five major promotion tools includes press releases and special events?

The cost of advertising for most products is especially high during _____.

______define(s) the job that advertising must do in the total market program.

Identify the largest advertiser.

One of the processes that changes attitudes, beliefs, opinion or behavior of receivers are refer to:

The entire target population in a market research is called,

Group of people who are NOT necessarily part of a particular organization is referring to:

A small sheet of paper carrying an advertisement message distributed by hand, often blackletters printed in mono coloured paper, is an example of,

POP is an abbreviation of;

What termed as consumer perception?

An outdoor medium transporting to different locations carrying ads, is an example of,

The physical arrangement including the headline, subheads, illustrations, body copy andidentifying marks of an advertisements is called,

The songs or tunes about a product or service that usually carry the ad theme and a message are,

Animated screens, often ads that pop up momentarily as the computer searches for ordownloads information for a requested web page is an example of,

The marketing effects or outcomes that accrue to a product with its brand name comparedwith those that of the same product did not have the brand name is called,

A short and striking or memorable phrase used in advertising is called,

Which of the following terms is similar to the term “marketing logistics?”

When a seller of a product requires that its dealers not handle competitors’ products, theseller’s strategy is called:

The strategy whereby a company stocks its products in as many outlets as possible is called:

Very long TV commercials providing detailed information about a product or service. Suchprogrammes are called,

A set of interdependent organizations involved in the process of making a product or serviceavailable for use or consumption by the consumer or business user is called a:

Expand ‘TRP’.

Expand GRP;

The study of human populations in terms of size, density, location, age, gender, race,occupation, and other statistics is called:

An unbound booklet consists of a single sheet of paper that is printed on both sides andfolded in half, in thirds, or in fourths is a ______

The total delivery of a media schedule during a specified time period is called,

The last stage in the selling process is the ________________ stage.

Costs that do not vary with production or sales levels are called:

What is the name of the first ad agency established in India?

A(n) _______________ is a name, term, sign, symbol, or design, or a combination of thesethat identifies the maker or seller of a product or service.

If an advertiser wants flexibility, timeliness, good local market coverage, broad acceptability, and high believability, the advertiser will probably choose which of the following massmedia types?