The communications process should start with: – McqOptions

MCQOPTIONS

1.	The communications process should start with:
A.	a basic belief about the communication piece.
B.	an audit of all the potential contacts target customers have with the company and its brands.
C.	an evaluation of the history of advertising used by the firm.
D.	hiring communications experts to handle the communication problems of the firm.
Answer» C. an evaluation of the history of advertising used by the firm.

Discussion

No Comment Found

Related MCQs

Despite its potential strengths, public relations is often described as a(n):
Which type of sales promotion uses free samples, coupons, and rebates?
Advertising appeals should have three characteristics. All of the following are among those characteristics EXCEPT:
Which tool of the promotional mix consists of short-term incentives to encourage the purchase or sale of a product or service?
No matter how big the advertising budget, advertising can succeed only if commercials:
A specific communication task to be accomplished with a specific target audience during a specific period of time is called an:
The promotion tool that may include coupons, contests, premiums, and other means of attracting consumer attention is best described as being which of the following?
If an advertiser were to use corporate stationery, brochures, signs, and business cards to advance the public relations interests of the company, they would be using which of the following forms of PR?
In evaluating messages for advertising, pointing out the benefits that make the product more desirable or interesting to consumers ensures that the message will be:
Which of the following reason Advertisement expenditure will be considered as wasteful expenditure ?